Survey shows that 48% of Apple Music users have stopped using the service

Survey shows that 48% of Apple Music users have stopped using the service
Recently, we told you that 11 million people had signed up for the three month free trial offered for Apple Music. At first, it appeared that Apple had a huge success on its hands considering that rival Spotify has 20 million paid members (along with 50 million who use the ad-supported free tier of service, something Apple doesn't offer). But this morning, the news isn't quite as positive for the tech titan.

A survey reveals that 48% of those who tried the free trial to Apple Music have tuned out of the service. Apple Music debuted on June 30th, which means that those who signed up for the free trial have until September 30th to subscribe to the streaming service. Apple charges $9.99 a month with a $14.99 monthly rate for a family of up to six. Two million family plan subscriptions have already been rung up by Apple.

The survey also shows that 28% of Spotify's paid members tried Apple Music, along with 11% of those who use the streamer's free tier. Only 6% of Pandora's free members have tried Apple Music according to the survey, which covered 5000 consumers in the U.S. who are 13 or older.

The survey did find that two-thirds of trial users are "extremely or very likely" to pay for the service once their trial period ends. That is despite the 61% of survey respondents who said that they already disabled the auto-renew option on their iOS device. In the U.S., 77% of iOS members are aware of Apple Music although only 11% have signed up for the service. Apple is planning on starting a marketing campaign very soon, and this could lead to more iOS users giving Apple Music a shot.

30% of Apple Music users are listening to the 24/7 Beats 1 radio station, while 27% are visiting Connect. The latter is a bulletin board where artists can disseminate news to their fans.

via: NYPost
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