Sony sold (only) 9.9 million Xperia smartphones last quarter

Sony sold (only) 9.9 million Xperia smartphones last quarter
Sony today posted financial results for Q3 2014 (July - September, which is actually the company’s Q2 for financial year 2014), revealing an operating loss of 85.6 billion yen (about $762 million). 

Most of the blame for the operating loss is taken by Sony’s Mobile Communications unit, which reported a 176 billion yen ($1.58 billion) loss. Sony’s other units have mostly posted operating profits - including the Devices division (which, among other things, is selling image sensors to Apple and other companies).

Sony sold 9.9 million Xperia handsets last quarter - definitely not enough to feed the company’s ambitions of becoming the world’s third-largest smartphone maker. Although high-end Xperias seem to be successful, mid-range models just can't attract too many customers.

Despite the current state of things, Sony CFO Kenichiro Yoshida declared:
 

As we reported yesterday, Sony’s Mobile Communications unit will have a new CEO starting November 16. The current President and CEO, Kunimasa Suzuki, will be replaced by Hiroki Totoki, who at the moment serves as Sony’s CEO and senior VP of Business Strategy, Corporate Development and Transformation. Naturally, Sony hopes that this change will have a positive impact on smartphone sales.

You can check out more details about Sony’s latest financial results at the source links below.


sources: Sony, Reuters

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