Sony sold (only) 9.9 million Xperia smartphones last quarter

Sony sold (only) 9.9 million Xperia smartphones last quarter
Sony today posted financial results for Q3 2014 (July - September, which is actually the company’s Q2 for financial year 2014), revealing an operating loss of 85.6 billion yen (about $762 million). 

Most of the blame for the operating loss is taken by Sony’s Mobile Communications unit, which reported a 176 billion yen ($1.58 billion) loss. Sony’s other units have mostly posted operating profits - including the Devices division (which, among other things, is selling image sensors to Apple and other companies).

Sony sold 9.9 million Xperia handsets last quarter - definitely not enough to feed the company’s ambitions of becoming the world’s third-largest smartphone maker. Although high-end Xperias seem to be successful, mid-range models just can't attract too many customers.

Despite the current state of things, Sony CFO Kenichiro Yoshida declared:
 

As we reported yesterday, Sony’s Mobile Communications unit will have a new CEO starting November 16. The current President and CEO, Kunimasa Suzuki, will be replaced by Hiroki Totoki, who at the moment serves as Sony’s CEO and senior VP of Business Strategy, Corporate Development and Transformation. Naturally, Sony hopes that this change will have a positive impact on smartphone sales.

You can check out more details about Sony’s latest financial results at the source links below.


sources: Sony, Reuters

FEATURED VIDEO

93 Comments

1. XperiaFanZone

Posts: 2277; Member since: Sep 21, 2012

EDIT: got it!

41. The-Sailor-Man

Posts: 1095; Member since: Mar 25, 2014

Read this: "Although high-end Xperias seem to be successful, mid-range models just can't attract too many customers." BS "high-end successful" ?????LOL Only Note 4 so far(two weeks after the global launch) sold more than Sony's high-end and mid-range models COMBINED for the whole last quarter!!!!!!

53. Djz89

Posts: 441; Member since: Aug 25, 2014

Yeah you clearly understand. If a company doesn't sell as much as Samsung they are not successful. Lol, think before post, it for your own good.

60. dimas

Posts: 3347; Member since: Jul 22, 2014

Because Applelogist and Samsung Fandroids think that if your phone doesn't sell well, it doesn't deserve to be called a top notch device.

58. dimas

Posts: 3347; Member since: Jul 22, 2014

Your ignorance clearly shows that you're a Samsung zombie. Just because Sony didn't get the huge sales chunk, it doesn't mean that it's a lousy phone. I can attest for Z3 compact that it's a good phone with good build. And I am not going to replace it until a new device, Sony or not, can topple it on my own preference.

2. ArtSim98

Posts: 3535; Member since: Dec 21, 2012

I hope they'll come up with something to turn profitable...

24. hung2900

Posts: 966; Member since: Mar 02, 2012

Stupid pricing and stupid overlapping flagships. Bad and slow distribution.

45. megaSUNNY

Posts: 88; Member since: Jun 26, 2012

Really most illogical pricing of their mobiles...

46. laughmi

Posts: 283; Member since: Oct 28, 2014

Xperia feel more grossly overpriced than even apple products to me. Atleast Apple uses aluminium.

52. TMach unregistered

That is such an ignorant comment! Have you held a Z3? If you have you will appreciate it is one of the best built phones out there alongside the M8 and iPhone. Aluminium metal frame and shatter proof glass front and back. Pricing is on point with all other flagships. On the downside, poor marketing campaign, too many mid rangers (people do not associate Sony with mid range dross). Sony should go back to one flagship a year with top end specs, it creates more demand, rather than 2 top rangers! Oh did I say improved camera software implementation and marketing strategy. Plus making the iteration of Nexus would help. The only company that truly innovates but since the days of the X10 has got actual implementation badly wrong!

55. Djz89

Posts: 441; Member since: Aug 25, 2014

What? Z3c is the cheapest of all non Chinese high end phones.

51. ArtSim98

Posts: 3535; Member since: Dec 21, 2012

Are Xperias really so expensive in other countries? Because in Finland they are the same price as any other android flagship and cheaper than iPhones...

66. laughmi

Posts: 283; Member since: Oct 28, 2014

In India Sony's mid rangers + high enders are priced above competition. Even more than Samsung and much more than Motorola. let alone Xiaomi etc.

84. Miracles

Posts: 560; Member since: Aug 31, 2013

Sony has big name in India, but the public wants low pricing...therefore the public ends up buying junk phones that Samsung and Chinese companies release at low price.

90. cireyaj15

Posts: 41; Member since: Jan 06, 2014

thats the case here in philippines its so pricey maybe because of high taxes.

59. dimas

Posts: 3347; Member since: Jul 22, 2014

True. Their midrange phone pricing can really discourage people in the developing country to buy their handsets. Most people would just go buy Micromaxx, Xiaomi, or other local brands that is right for their budget. Sony's flagship phones cost are justified for their build but they should stop producing mid range phones if they don't sell well. Right move on Samsung to reduce production of their mid range and I hope Sony will also do that.

3. InspectorGadget80 unregistered

i hope this new CEO focus on U.S. marketing.

5. Kishin

Posts: 706; Member since: May 30, 2013

That be cool.

22. Miracles

Posts: 560; Member since: Aug 31, 2013

Get rid of their mid rangers to market high end in europe and US. Then flood developing countries with low end....that ight do it.

61. dimas

Posts: 3347; Member since: Jul 22, 2014

Even their 'low end' phones are not that cheap compared to the $35-50 local brands sold in developing countries. Their competitors are the OEMS producing cheap handsets that is sold to distributors on per kilo basis and that's where Samsung and Sony are hurting the most.

85. Miracles

Posts: 560; Member since: Aug 31, 2013

I know what you mean...but the low end are also up to Sony standard. People in developing countries want low price..that hurts big names like Sony...but I dont think Sony to should degrade their quality standards for low pricing...it would hurt.

4. Kishin

Posts: 706; Member since: May 30, 2013

29. Martin_Cooper

Posts: 1774; Member since: Jul 30, 2013

Things dont change over night. Big changes in tech companies take years. If this new CEO is some kind of miracle you wont see any miracles for 1-2 years at least. Until then what will be left on sony's mobile division? Not much I would say.

6. TimCook

Posts: 450; Member since: Oct 23, 2014

When it comes to mobile devices Korean tech is killing Japanese industry

7. ArtSim98

Posts: 3535; Member since: Dec 21, 2012

Not that the devices really are even better though.

10. JakobXperia

Posts: 2; Member since: Oct 31, 2014

It's no wonder that the Koreans have such a huge profit, selling that overpriced plastic. But the Japanese know that quality matters.

33. SonyFindOneDroidple

Posts: 865; Member since: May 11, 2013

quality? i thought xperias have been hounding by so many hardware and software problems? they r just starting to build quality devices, even in software with that light UI and fhd stutters more than note 4 w/ QHD and heavy UI. look at their software optimizations to turn their own sensors behind what sammy can do. :) in terms durability, well I hope everybody has already learned their lessons that plastics seem to be sturdier than anything else.

92. Djz89

Posts: 441; Member since: Aug 25, 2014

No, then you heard wrong. Not more or less issues with xperias

86. Miracles

Posts: 560; Member since: Aug 31, 2013

This guy gets it.

18. bur60

Posts: 981; Member since: Jul 07, 2014

Have you ever seen how Korea is financially? EVERYTHING is either Sammy or LG there. They run Korea. Now Sammy even runs the world, so to speak. They have a very smart marketing strategy Im not talking about phones. Everything in houses made by either Sammy or LG, every company is partnering up with Sammy or Lg.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.