Sony to replace the President and CEO of its Mobile Communications branch

This is no doubt a move, evoked by Mobile Communications' unfavorable results, which predict more than a $1.7 billion loss by the end of this fiscal year. A month ago, Sony announced that it will be re-thinking its Mid-Range Plan (MRP), which, according to the company, was the main culprit for the abysmal sales. Apparently – it has been re-thinking its CEO options for the Mobile Communications segment as well.
So, let's see what Sony's next move will be. Looking at the new Mobile Communications CEO's portfolio – it looks like it may focus much more on marketing the devices right, rather than developing new features. This is not necessarily a bad thing, as many techies will agree that the Xperia flagships are very potent, competitive handsets that just don't get enough attention to become widely successful.
source: Reuters

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