Sony QX10 and QX100 lens modules official: turn your smartphone into top-shelf camera

Sony QX10 and QX100 lens modules official: turn your Android into top-shelf camera
Sony's innovative QX10 and QX100 "lens-style" cameras are real, people, and they just got introduced at the company's IFA 2013 event. The concept lies on the premise that you don't want a bulky cameraphone with you at all times, but only at those periods you know you'll actually need it.

The lenses come complete with their own Exmor sensors, BIONZ image processor, Zeiss optics and wireless connectivity to your Android or iOS device with the PlayMemories Mobile application used as the camera management app. You can attach them to your handset with the provided adapter, hold them in your hand, or mount them on a tripod, while using the phone as a remote viewfinder and control center.

That's a pretty cool idea for a modular camera, since the units can actually be operated on their own as well -  "both the DSCQX100 and DSC-QX10 cameras have a shutter release, memory card slot and come with a rechargeable battery," says Sony.

The QX100 module features a huge 1" 20.2 MP Exmor R sensor, the same from the award-winning RX100 II camera that comes great for low-light shots. The Carl Zeiss Vario-Sonnar T lens with 3.6x optical zoom are transferring the light to the sensor, and the info gets processed through the trademark BIONZ image processor of Sony. In addition you get a ring for manual focus and zooming, just like in a standalone camera.

QX10 is for the zooming enthusiasts, as it uses 10x optical zoom Sony G Lens pouring light onto an 18.2 MP Exmor R sensor. The whole kit weighs just 4 oz, but has optical image stabilization tech built in, which would ensure steady video of those zoomed-in women's beach volleyball championships, and sharp low-light pictures.

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Such innovations don't come cheap, and Sony will stock the "lens-style cameras" on the shelves later this month at the cool $500 for the DSC-QX100, while $250 will net you the zoom capabilities of the DSC-QX10. What do you think about Sony's new concept of making any Android or iOS smartphone a cameraphone?

New Sony QX Series “Lens-Style Cameras” Redefine the Mobile Photography Experience

New Concept Cameras Link Flawlessly to Smartphone, Offering High-Zoom, Stunning Quality Images and HD Videos for Instant Sharing

NEW YORK, Sept. 4, 2013 – Merging the creative power of a premium compact camera
with the convenience and connectivity of today’s smartphones, Sony today introduced two
“lens-style” QX series cameras that bring new levels of fun and creativity to the mobile
photography experience.
The innovative Cyber-shot® DSC-QX100 and DSC-QX10 models utilize Wi-Fi®
connectivity to instantly transform a connected smartphone into a versatile, powerful
photographic tool, allowing it to shoot high-quality images and HD videos to rival a premium
compact camera. It’s an entirely new and different way for consumers to capture and share
memories with friends and family.
With a distinct lens-style shape, the new cameras utilize the latest version of Sony’s
PlayMemories Mobile™ application (available for iOS™ and Android™ devices, version 3.1
or higher required) to connect wirelessly to a smartphone, converting the bright, large LCD
screen of the phone into a real-time viewfinder with the ability to release the shutter, start/stop
movie recordings, and adjust common photographic settings like shooting mode, zoom, Auto
Focus area and more.
For added convenience, the app can be activated using NFC one-touch with
compatible devices. Once pictures are taken, they are saved directly on both the phone and
the camera*, and can be shared instantly via social media or other common mobile
“With the new QX series cameras, we are making it easier for the ever-growing
population of ‘mobile photographers’ to capture far superior, higher-quality content without
sacrificing the convenience and accessibility of their existing mobile network or the familiar
‘phone-style’ shooting experience that they’ve grown accustomed to,” said Patrick Huang, director of the Cyber-shot business at Sony. “We feel that these new products represent not
only an evolution for the digital camera business, but a revolution in terms of redefining how
cameras and smartphones can cooperatively flourish in today’s market.”
The new compact, ultra-portable cameras can be attached to a connected phone with a
supplied mechanically adjustable adapter, or can be held separately in hand or even mounted
to a tripod while still maintaining all functionality and connectivity with the smartphone.
They can also be operated as completely independent cameras if desired, as both the DSCQX100 and DSC-QX10 cameras have a shutter release, memory card slot and come with a
rechargeable battery.
Premium, Large-Sensor QX100 Camera
The Cyber-shot DSC-QX100 camera features a premium, high-quality 1.0 inch, 20.2
MP Exmor® RCMOS sensor. Identical to the sensor found in the acclaimed Cyber-shot
RX100 II camera, it allows for exceptionally detailed, ultra-low noise images in all types of
lighting conditions, including dimly lit indoor and night scenes.
The sensor is paired with a fast, wide-aperture Carl Zeiss® Vario-Sonnar T* lens with
3.6x optical zoom and a powerful BIONZ® image processor, ensuring beautifully natural,
detail-packed still images and HD videos. As an extra refinement, the DSC-QX100 sports a
dedicated control ring for camera-like adjustment of manual focus and zoom.
Several different shooting modes can be selected while using the camera including
Program Auto, Aperture Priority, Intelligent Auto and Superior Auto, which automatically
recognizes 33 different shooting conditions and adjusts camera settings to suit.
High-Zoom Cyber-shot QX10 model
Boasting a powerful 18.2 effective megapixel Exmor RCMOS sensor and versatile
10x optical zoom Sony G Lens, the Cyber-shot DSC-QX10 camera allows mobile
photographers to bring distant subjects closer without sacrificing image quality or resolution,
a common problem in smartphones. It’s also extremely portable and lightweight - weighing
less than 4 oz and measuring about 2.5”X2.5”x1.3”, it’s a great tool for travel photography.

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