Tell the world that you are a proud Snapchat member by purchasing something from the new Snap Store
Current items available from the Snap Store include:
- Dancing Hot Dog Plush Doll: $19.99
- Streak Hat: $29.99
- Winkface Sweatshirt: $49.99
- Dog Lens Tee: $29.99
- Bring Back Best Friends Sweatshirt: $49.99
As you can see, the Snap Store is not designed to help the company monetize itself to the point that its market capitalization of $16.7 billion makes sense. A few years down the road, that might be more realistic. For now, it is a place where the Snapchat community can go to buy items that say, "I am a proud Snapchat member." One thing to consider, if this does perform well, more messaging apps will start up their own in-app stores to sell branded merchandise. If there is one thing that we've learned over the last few years, messaging apps are copycats.