Samsung's tablets received the biggest jolt from the holidays according to new data

Samsung's tablets received the biggest jolt from the holidays according to new data
Online publishing company Onswipe took a look at which tablets visitors to its Onswipe optimized sites were using from December 26th through the 29th, and then compared this with similar data collected from December 19th through the 22nd. The goal was to see which tablet manufacturer had the biggest improvement in sales thanks to purchases made by Santa. Before we look at the numbers, keep in mind that these are percentage changes which reward those tablet producers starting from a lower base.

Based on the above, Samsung had a Merry Christmas as its Samsung Galaxy slates showed growth of 50.4% between the two periods. The Nexus 7 was next, with that tablet appearing 33.8% more after Christmas. That was off from last year's 56.8% bump that the tablet received for the holiday. Coming in third was the Apple iPad, showing 20.8% growth from Christmas. That figure was off from the 27.7% jump that Apple's tablets received from Christmas last year.

The Amazon Kindle Fire rounded out the top five with a 19.5% pop from Christmas. But this was down sharply from the 74.6% increase that Amazon picked up from the holiday last year, proving that low cost Android slabs are beginning to eat away at the Kindle Fire and its forked version of the OS.

Meanwhile, Onswipe Chief Marketing Officer Jason Baptiste also had some other interesting stats. The average session time on a Samsung tablet was 3 minutes and 9 seconds after the holiday, down from 3 minutes and 22 seconds before Christmas. The numbers for the iPad were 4:12 before and 4:03 after. The longest time belonged to the Kindle Fire at 4:51. Why would session times drop after the holidays? Easy. There are plenty of new gadgets and gizmos to play with, distractions from family and friends (perhaps the tablet is the actual distraction, not the humans), and the tablet-based shopping done before Christmas is obviously not necessary afterward.


source: Onswipe via TechCrunch

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12 Comments

8. networkdood

Posts: 6330; Member since: Mar 31, 2010

Nexus 7 is a great tablet for a great price... Anyways - here is the original article -http://techcrunch.com/2013/12/31/samsung-tablet-boost-onswipe/ Also, 'Online publishing company Onswipe took a look at which tablets visitors to its Onswipe optimized sites were using from December 26th through the 29th, and then compared this with similar data collected from December 19th through the 22nd' The info collected does not represent ALL website - and no mention of how many actual units of each manufacturer. So, all in all, kind of a weak article, that really has not much meaning. If a consumer is smart, though, they will give the new Nexus 7 a good look - 229, or less for that tablet makes it a great buy.

7. noteseries

Posts: 80; Member since: Oct 29, 2013

so where is sony?

6. theoak

Posts: 324; Member since: Nov 16, 2011

Percentage growth can be deceiving however. There could have been just 2 Galaxy tabs prior to Christmas, and then 3 used after Christmas. You now have 50% growth. The same could be said about any manufacturer really.

5. axllebeer

Posts: 272; Member since: Apr 05, 2011

Yeah I must admit to grabbing a Tab 3 7.0 Sprint Edition for myself. $50 just too good of a deal to pass up. Plus it has decent specs as apposed to the wifi only version.

4. greathero1

Posts: 584; Member since: Jun 13, 2008

Good for Sammy! They offered some great deals this holiday season on their tablets and it paid off. The Tab 3 7.0 was only $149, seen the Tab 3 8.0 for $249, and the Tab 3 10.1 was $299! Add to the fact the freebies that Sammy gives you on top of that and you have one hell of a deal on your hands. Picked up a 7.0 for my little one and it's getting lots of use!

11. htainlintha

Posts: 73; Member since: Mar 20, 2010

I got Note 10.1 2014 wifi 32GB ver and couldn't be happier though it is my first Android tablets. They do have potentials for smart tablets markets too I guess. :) Happy New Year 2014.Cheers!

3. boosook

Posts: 1442; Member since: Nov 19, 2012

Great result for Samsung, anyway we have to keep in mind that the Nexus 7 is a single model, while there are 2 ipads, 2 kindle fire and many Galaxy tabs. So IMO a 33.8 growth of the Nexus 7 is a very good result for Google. Also, they said that this is an inferior result when compared to 2012, but look closely: this holds for the kindle and ipad too, just because there's not any data for Galaxy tabs in 2012 (in the graph it says "2012: N/A"), so it's really not possible to compare this year's results with last year's results. It's clear that, since Samsung tablets were not present, all the others (kindle, ipad and nexus7) will have a lower score this year. Suppose that they sell the same number of tablets. Last years there were 3 people at the table, this year there are four... so if last year the scores could have been, let's say, 33%, 33% and 33%, this year they would be 25%, 25%, 25%, 25%. The first three would appear to lose market share, but it's not true of course.

9. networkdood

Posts: 6330; Member since: Mar 31, 2010

Hmmm, they could be including both Nexus 7s...

12. boosook

Posts: 1442; Member since: Nov 19, 2012

The old N7 is not available anymore!

1. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

Perservence brings positive result.

2. Ninetysix

Posts: 2967; Member since: Oct 08, 2012

I hope you know who's the winner in this article.

10. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

Don't think you know what you are implying. Read the comments below to get some clues. Samsung is the only brand with phone enabled 3G/LTE tablets.

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