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Samsung gets an epic new ad for Note 3 where Lionel Messi demolishes buildings to the tune of a boy-choir

Samsung gets an epic new ad for Note 3 where Lionel Messi demolishes buildings to the tune of a boy-choir
Lionel Messi is quite the star over on the Old Continent. The Argentinian star of FC Barcelona however does more than scoring goals in this latest Samsung Galaxy Note 3 and Galaxy Gear commercial.

Samsung traditionally has strong marketing and it seems to be willing to put its millions of dollars to work here again, but this time with a weird after-taste. The ad named “The Developer” should depict a “dramatic retelling of actual projects” of Messi, according to Samsung. And as to all the singing, it makes for a “musical short film” and the song is actually a version of “Royals” by Lorde.

Take a look at this new Galaxy Note 3 + Gear ad right below.

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