Mystery shoppers find Samsung Galaxy S III and Samsung GALAXY Note II most recommended in the U.K.

Mystery shoppers find Samsung Galaxy S III and Samsung GALAXY Note II most recommended in the U.K.
In the U.K., a survey was conducted by Informa Telecoms and Media using mystery shoppers to determine which smartphone retailers would recommend the most. The shoppers went to John Lewis, Everything Everywhere, O2, 3, Maplins, PC World, Carphone Warehouse and Phones 4U and rated manufacturers on things like the displays in the window and in-store promotions. The mystery shopper would ask a sales assistant to recommend three smartphones or tablets.

While Apple and Samsung devices were equally likely to be promoted in-store or in the window, Samsung was the brand most recommended by sales reps and the Samsung Galaxy S III and Samsung GALAXY Note II were the specific models recommended the most by reps. Informa says that it was most "likely that sales assistants see the Samsung devices as a safe bet to earn greater commissions". Of the eight retailers visited by the mystery shoppers, only 3 and Phones 4U recommended the Apple iPhone 5.

Other retailer scored miserably with Motorola getting very few recommendations as well as RIM. Samsung's strong showing could be due to the large number of smartphones it offers while Apple has just the Apple iPhone 5 and its legacy models.

source: TheTelegraph via AppleInsider

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18 Comments

1. Droid_X_Doug

Posts: 5993; Member since: Dec 22, 2010

Is it any secret why Sammy is beating iApple in the market?

2. techguy22

Posts: 227; Member since: Aug 09, 2012

unlike here in the US, everyone would kill you for an iphone smh

3. Savage unregistered

"Samsung's strong showing could be due to the large number of smartphones it offers while Apple has just the Apple iPhone 5 and its legacy models." Oh Cmon! What does the number of smartphones a manufacturer offers have to do with recommendation? Retailers recommend either because its the best or it is profitable for them.

4. jroc74

Posts: 6023; Member since: Dec 30, 2010

"Samsung's strong showing could be due to the large number of smartphones it offers while Apple has just the Apple iPhone 5 and its legacy models." Is that so.... "Samsung was the brand most recommended by sales reps and the Samsung Galaxy S III and Samsung GALAXY Note II were the specific models recommended the most by reps." According to this....Samsung has 2 phones thats the most popular...Apple would have what, 3? If you leave out the 3GS? Even if you leave out the 4, Apple has the 4S and 5.... Its also funny seeing Apple Insider adding their opinion. AI also said Apple only had the iPhone. Thats still 2 phones vs 1 if you just say the iPhone 5.

17. cripton805

Posts: 1485; Member since: Mar 18, 2012

I think theyre referring to current generations...

5. dorianb

Posts: 617; Member since: Oct 24, 2012

I'm starting to feel sad for my Razr M. It was the only phone VZW had that was close to stock JB.

6. Mallouette

Posts: 10; Member since: Dec 23, 2012

My dad had a Samsung Galaxy Note II and he lend it to me for a few days. Its a great device if you ask me and I can't wait for the Note III to come out in October-November. Great Marketing Samsung! Keep it up!

7. thelegend6657 unregistered

What about HTC? Their butterfly and 8x are brilliant. Honestly HTC > Samsung

8. Wiki_jaan

Posts: 704; Member since: Jun 24, 2012

ponka

11. darac

Posts: 2156; Member since: Oct 17, 2011

Butterfly is not on sale in the UK, to my knowledge. As for 8X, don't be stupid. That thing has nothing on S3 and Note 2. One X+ is a great phone though..maybe even better than the S3

13. TylerGrunter

Posts: 1544; Member since: Feb 16, 2012

You are right, neither Butterfly not LG Optimus G are for sale in most Europe to my knowledge. And The One X+ may be even better than the S3, but... S3 costs 450 Euros One X+ costs 600 Euros. So no wonder Samsung sells like crazy in Europe, only Sony is giving some competition against them with the Xperia T (Similar price and specs to the S3).

15. thelegend6657 unregistered

Well the butterfly is for sale here in Malaysia . I see Nokia Lumia 920s selling well too , but I like the design of the 8x more . I just finished high school currently working part time jobs , if I have the money , I would buy a Butterfly over the One X+ although they cost similar . The butterfly has better screen and soc . I don't mind having a smaller battery and 16gb storage

16. CanYouSeeTheLight

Posts: 1122; Member since: Jul 05, 2012

Here the S3 costs 600 euros.

9. mrblah

Posts: 577; Member since: Jan 22, 2013

You know what they say about the British, is he que er or just a Samsung owner?

10. bigstrudel

Posts: 585; Member since: Aug 20, 2012

Its the UK. Europe is Android territory. Actually the whole rest of the world is Android territory.

12. belovedson

Posts: 1060; Member since: Nov 30, 2010

Europeans are budget savvy it seems but then again apple is American in symbol stleast

14. andro.

Posts: 1999; Member since: Sep 16, 2011

Ite got nothing to do with the commissons really, I get the same commission not matter what phone I sell. What you find in most carriers stores is that 90 % of the staff own and use a top android phone themselves and a very small amount choose an iphone. Simply because the staff use the handsets day in day out and easily recognise the advantages and all round better devices that are the top android handsets over the dearer and inferior ios phones. Most retail staff dislike the iphones as there are frequently alot of issues and faults with the no staff member relishes the weekly argument with a customer saying "yes I know you are on a 2 year contract but apple only gives you a 12 month warranty not the legal 2 year default warranty given by every other manufacturer, your iphone is just out side the 12 month warranty and will cost up to 200 bucks to repair"

18. cripton805

Posts: 1485; Member since: Mar 18, 2012

The SG3 and Note 2 are great stable phones at great prices. My SG3 was $50 compared to a iPhone 5 which was $200 at the time we got our phones.

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