Microsoft’s new Surface Pro 2 ad brings out Super Bowl champion quarterback Russell Wilson

Microsoft’s new Surface Pro 2 ad brings out Super Bowl champion quarterback Russell Wilson
Honestly (see what we did there?), we are not 100% convinced that Sara Bareilles’ Brave has the needed staying power to advance the Microsoft’s, and thus Surface’s, ad campaign much further past the six months or so it has been going so far.

That said, the ads themselves are very effective about showing off one or two key features without going overboard. In this case, it is OneNote and Skype.

Microsoft OneNote, particularly on a stylus enabled tablet like the Surface Pro 2, is one of the most versatile applications ever developed. It is like a blend between Word, Excel, audio and video recorder, and photo editor. Searching across notebooks is easy, and the search feature has handwriting recognition. OneNote is easy to organize and when used with a stylus, it is like having an endless sheet of paper to babble your thoughts to.

What can be said about Skype that we do not already know? Skype is gaining more and more incorporation with Windows, and it works in the traditional desktop fashion, or with the new modern app optimized for touch.

Celebrity endorsements usually bring a lot of visibility to a product. It also helps that the Super Bowl champion Seattle Seahawks are in Microsoft’s back yard too.

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8 Comments

1. sprockkets

Posts: 1612; Member since: Jan 16, 2012

Good idea. Show two apps which are available on android as well, on devices a third as much. And damn, that is such a freak'in annoying song. WTF, it's 7 years old? Even worse!

2. Ahmadovich

Posts: 43; Member since: Mar 16, 2014

I didn't quite get its lyrics xD I mean "Honestly I wonna be brave?" or what?

4. HASHTAG unregistered

Isn't the ability to run two apps just on Samsung tablets?

7. 7thspaceman

Posts: 1597; Member since: Feb 14, 2011

WOW ARE YOU FOR REAL. ALL WINDOWS 8/ 8.1 TABLETS including the less Popular Windows Surface RT OS and the Nokia 2520 tablets have done this from the very beginning. in fact the Windows RT tablets the cheapest of the Windows 8 Tablets is real good portable game player tablet you can use an XBOX controller to play games on it. check it out on you tube. the regular Windows 8/ 8.1 Tablets are more popular because they can run Regular PC programs which Windows 8/ 8.1 RT Operating system tablets cannot. However the RT OS "Surface, Surface RT and Nokia 2520 come with MS home and student office suite free already installed and you can now buy MS Outlook for them too. they are best business production tablets on the market except for the more Powerful MS Surface PRO or PRO 2 or the Other MS- OEM Windows 8/ 8.1 x86 OS tablets made by Dell, HP, Samsung, Sony, Lenovo, ect

6. elitewolverine

Posts: 5192; Member since: Oct 28, 2013

A third as much? I dont see to many 11.6in Android tablets able to run full windows apps...for $250 (granted it was a deal on newegg...). Heck even show me a droid 8in for less than 300 than can do what the dell 8in full windows tablet can do...

8. sprockkets

Posts: 1612; Member since: Jan 16, 2012

"A third as much? I dont see to many 11.6in Android tablets able to run full windows apps...for $250 (granted it was a deal on newegg...)." Don't need to run shtty legacy windows apps.

3. Liveitup

Posts: 1798; Member since: Jan 07, 2014

Honestly I wanna see you be brave. Its catching on, good campaign.

5. rsiders

Posts: 1960; Member since: Nov 17, 2011

Russel Wilson is that dude. Wish they would change the cheesy tune now but its catchy.

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