IDC lowers forecast of tablet sales for 2014

IDC lowers forecast of tablet sales for 2014
With laptop prices dropping, smartphone screens rising, and replacement cycles getting longer, tablet sales have been trending lower. The drop-off in sales is noticeable enough for IDC to cut its 2014 sales projections. The researcher now expects to see 233.1 million slates sold this year, down from a forecast made in May, which called for sales of 245.4 million tablets. And that estimate was lower from one made earlier in the year that called for 260.9 million tablets to be sold this year.

This is a trend that IDC spotted since the beginning of the year. The research firm expects tablet sales (including 2-in-1 devices) in North America and Western Europe to be flat this year, rising to 4% growth by 2018. Sales in the rest of the world will drop from 12% this year to just 5% in 2018. The average selling price of $373 for tablets in the mature market is holding steady, thanks to sales of larger screened slates and tablets with cellular capabilities. Tablet pricing in the rest of the world is expected to slump 10% this year to an average of $302.


Smartphone sales are going through a similar slump. Sales in mature markets are expected to rise less than 5% this year, while emerging market sales of intelligent handsets are expected by IDC to rise 32.5% in 2014. By 2018, those figures are expected to be down to 2.7% and 8.3%, respectively. Part of the problem for manufacturers is that the average selling price for emerging markets is under $250 compared to the greater than $400 average selling price for smartphones in mature regions. This obviously has a negative impact on margins.


source: IDC via PCWorld

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21 Comments

1. Finalflash

Posts: 4063; Member since: Jul 23, 2013

I think the novelty portions of both smartphones and tablets have worn off and saturated now. It is not time for both categories to mature and find their permanent place in the market. I think tablets will go towards more productivity based use now and smartphones will head towards a larger spec race.

4. 0xFFFF

Posts: 3806; Member since: Apr 16, 2014

Productivity meaning business/office apps? That's somewhat optimistic to say the least. This is not a strong play for the tablet market. I can see games doing a lot better as tablet specs ramp up.

21. Droid_X_Doug

Posts: 5993; Member since: Dec 22, 2010

Phablets are cannibalizing tablet sales. Larger format smartphone with a broadband connection - why bother with a tablet?

2. NokiaFTW

Posts: 2072; Member since: Oct 24, 2012

And some idiots were like "PCs are going to die. Windows is dead".

3. 0xFFFF

Posts: 3806; Member since: Apr 16, 2014

Microsoft is still trying really hard to turn Windows into a complete POS and kill off the PC market, so give it some time. Let's see if Satya aka Mr. Cloud can do a better job of killing the desktop than his predecessor.

5. NokiaFTW

Posts: 2072; Member since: Oct 24, 2012

Windows 9 will return to the familiar desktop style, along with a pinch of some live tiles. Now I agree Windows 8 sucks on PCs and laptops. But touch is the future, and for touch screen enabled devices, Windows 8 is the perfect OS. Perhaps MS released Win8 a little too early, anticipating a decline in PCs. Well that ain't happening soon, so get ready for some awesome sh*t in Windows 9.

7. XperiaFanZone

Posts: 2277; Member since: Sep 21, 2012

There's no point replying to him, he'll come up with any wishful hogwash that he hopes to happen. As usual.

8. 0xFFFF

Posts: 3806; Member since: Apr 16, 2014

"Perhaps MS released Win8 a little too early, anticipating a decline in PCs." Most analyses point to the fact that Windows 8 and Microsoft's complete mismanagement of the PC hardware platform were key factors in the decline of the PC market. Early previews of Windows 9 aka "Threshold" point to continued failure by Microsoft. But let's sit back and let the movie play. We can see if the audience oohs and aahs when Windows 9 comes on the scene. Or if they continue to leave the theater.

9. NokiaFTW

Posts: 2072; Member since: Oct 24, 2012

Windows Threshold a.k.a Win9 is going to previewed by end of September. There are NO developer/public previews of it available yet. But hey, if you've got access to it, or you work at Microsoft, then I would love to see a link or image or video of it

10. 0xFFFF

Posts: 3806; Member since: Apr 16, 2014

Go to Neowin. There's a discussion there.

12. XperiaFanZone

Posts: 2277; Member since: Sep 21, 2012

That website actually has intelligent users there. You should go there to learn from them.

14. NokiaFTW

Posts: 2072; Member since: Oct 24, 2012

Man you burnt him up with that comment!

16. 0xFFFF

Posts: 3806; Member since: Apr 16, 2014

"That website actually has intelligent users there. You should go there to learn from them." Absolutely. This site is full of moronic Microsoft and WP shills.

19. XperiaFanZone

Posts: 2277; Member since: Sep 21, 2012

Biased comment. Increasing amount of MS/WP fans hurt you. Don't let things like that depress you.

13. VHMP01

Posts: 93; Member since: Aug 27, 2014

So the 'Post PC' era is becoming more like the 'Post iPad' era? now that sound cool!

6. AJagtiani

Posts: 466; Member since: Apr 24, 2014

This is why I will never get a tablet. They are useless products. PCs FTW!!

11. masuod

Posts: 13; Member since: May 05, 2014

Is this really note 4 toranji.ir/hot-a-masterpiece-of-samsung-in-the-con​ference-north-with-an-ifa-tests-abrfon-we-will-be-​facing/

15. MEeee

Posts: 412; Member since: Oct 19, 2011

Everyone is following Samsung making phablets. So now you have an all-in-one device.

17. darkkjedii

Posts: 30971; Member since: Feb 05, 2011

iPad will be the top selling tablet, android the top selling collective tablet platform. Apple=profit margin, Google=market share. They both excel in their target business models.

20. NokiaFTW

Posts: 2072; Member since: Oct 24, 2012

The only reason I got an iPad is 'cause of the outstanding selection of tablet apps. Apple have done a fantastic job to get developers on to the ship to make specific iPad apps. Hope MS can get developers on board to create more metro apps.

18. cncrim

Posts: 1586; Member since: Aug 15, 2011

Phone get bigger and bigger closer to tablet size why bother with tablet. After I own note 3 I to get rid of my tablet all at once.

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