The HTC Wildfire E could mark the brand's return to the budget segment

The HTC Wildfire E could mark the brand's return to the budget segment
The HTC 10

As HTC’s smartphone business has shrunk in size, the company has retreated from unprofitable segments and switched its focus over to the flagship and upper-midrange markets. But according to sources, the brand could soon make a surprise return to the budget segment.

The company is reportedly preparing a rather compact smartphone under the Wildfire E branding that’ll arrive equipped with a 5.45-inch LCD display which will boast an 18:9 aspect ratio and an HD+ (1440 x 720p) resolution. Presumably, the panel will be paired with relatively slim side bezels and pretty thick bottom and top ones, the latter of which is said to house a 5-megapixel selfie shooter.

It’s unclear at this stage if the Wildfire E will feature a plastic, glass, or aluminum rear panel. Regardless, the report suggests it’ll house a dual-camera setup which consists of a primary 13-megapixel snapper and a 2-megapixel depth sensor for better portrait photos.

On the inside, the report points towards the presence of a low-end, octa-core processor first introduced last year and produced by a company most people won’t have heard of – UniSoC. Paired with this will apparently be 2GB of RAM and 32GB of storage. Completing the setup should be a 3,000mAh battery, Android 9 Pie, 4G LTE support, a 3.5mm headphone jack, and an outdated micro-USB port.

HTC apparently has plans to launch the Wildfire E in Russia at first but will probably expand availability to wherever it sees a decent level of demand. But whether that includes the United States or not remains a mystery.

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8 Comments

1. yalokiy

Posts: 1049; Member since: Aug 01, 2016

2GB is too little even for a low budget phone in 2019. They need to make a good all-around phone, something like redmi note 7, but with NFC -- price it $50 higher and people will rush to buy one.

2. User123456789

Posts: 1008; Member since: Feb 22, 2019

They have U12 Life ..... Tons of people just use phone for basic stuff like calls or messages. 2 + 16 is more than enough for these people.

3. yalokiy

Posts: 1049; Member since: Aug 01, 2016

U12 life is not a match for redmi note 7 -- worse camera, battery, SoC, StB ratio.

4. yalokiy

Posts: 1049; Member since: Aug 01, 2016

Also twice less storage and $80 higher price.

5. User123456789

Posts: 1008; Member since: Feb 22, 2019

HTC is not based in China. Htc does not make their phones in India Htc does not have adds on UI to make money and help to keep lower prices. Tons of things make xiaomi phones cheaper. In my country Mi9 costs as much as phones from Samsung/Apple. Way beyond $1000

6. yalokiy

Posts: 1049; Member since: Aug 01, 2016

HTC is based in Republic of China. Ads can be easily disabled. HTC should learn tons of lessons from xiaomi if they want to survive.

7. blkkobra

Posts: 43; Member since: Jan 22, 2014

Taiwan is Republic of China, mainland China is People's Republic of China. The rules and policies in these two regions are very different. Xiaomi can get away with a lot more than HTC can. HTC is similar to Apple/Samsung in how they're able to do business. That's why their phones are more expensive.

8. yalokiy

Posts: 1049; Member since: Aug 01, 2016

I'm ok with htc being more expensive, they can still design a phone with better StB ratio and bigger battery. Just like samsung did with A series.

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