Google rolls out new Google Play logo, pulls it back

Google rolls out new Google Play logo, pulls it back
A couple days ago a slight redesign to the official Google logo was found in a Chrome Beta APK. Unfortunately, that didn't turn out to be something we'll see any time soon; but, that doesn't mean the Google design team isn't working on other projects. Today, Google started rolling out a change to the Google Play logo, which oddly chooses to remove the word "Play" completely.

Maybe Google thought it was a bit off as well because the change was only up for a few hours before being pulled for the old logo again. The new logo was interesting, and we get that the Play symbol was supposed to replace the word; and, the darker color of the word Google looked much nicer than the washed-out grey that is in the current logo. 

We think it's probably best that the word "Play" stays in the logo for a bit longer, because we're not sure the name has enough traction with casual users yet. Play is a very important branding for Google, so to obfuscate that brand too soon is a risky idea. It's probably for the best that this rollout was pulled back, but we wouldn't be against seeing a tweak to the Play Logo. 

source: Droid Life

New reasons to get excited every week

Get the most important news, reviews and deals in mobile tech delivered straight to your inbox

FCC OKs Cingular\'s purchase of AT&T Wireless