Apple will add new iPhone parental control features to tackle child smartphone addiction

Apple has vowed to introduce new parental control features to iPhones and other iOS devices. These tools will help parents control and limit phone use in order to prevent child smartphone addiction. 

Cupertino's declaration comes as a response to a public letter published by two major shareholders who urged the tech giant to investigate the negative effects of excessive smartphone use with younger users and take direct action against it. 

An Apple spokesperson issued the following statement to Bloomberg:

The company also stated that it has offered parental control functionalities since 2008 while also mentioning that iOS currently offers features that can help parents regulate content such as websites, apps, songs, and others. 

via WSJ (paywall)

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