Apple posts strange new ad for the iPhone 7 and iPhone 7 Plus featuring the creatures of the night
To the uneducated eye of a humble tech writer not thoroughly versed in cinema language, the video comes across as delightfully creepy. There's the menacing stare of a night owl, the combat-ready posture of an antler in the wild, water black like ink, and professional boxers. The iPhone 7 is portrayed as the stuff of nightmares – and perhaps it is, for those running a struggling smartphone business.
Of course, somewhere amidst the gloomy frames lies a message about the new iPhones' camera capabilities. In particular, Apple really wants to tout the impressiveness of the dual camera setup it put on the iPhone 7 Plus. The pair of lens is able to mimic 2x optical zoom and is also capable of rather striking, DSLR-like bokeh shots.
Enjoy the video for what it is, and if you have pre-ordered any of the new iPhones, we wish you a speedy delivery!