Apple cuts ties with the iPhone at the Regent Street Apple Store in London

Apple cuts ties with the iPhone at the Regent Street Apple Store in London
Apple is cutting all ties with the iPhone at a London-based Apple Store. Well, technically this is true if you consider the security tether to be a "tie." The strong rope like tether was attached to the display units placed on the tables inside the store. This allowed consumers to play around with an iPhone, but it also prevented them from walking out the door with one (unless it was paid for, of course). Most retail stores, including ones belonging to wireless carriers, use a similar form of protection from shoplifters.

When Apple reopened the Regent Street store in London, England this past weekend after renovating the space, the tethers were gone from all devices displayed to the public. The company says that this was done so that potential buyers can hold these devices properly. This particular Apple Store happens to be the first one that Apple opened in Europe back in 2004.

The outside of the store has been cleaned allowing the marble and the mosaic to show through. Wendy Beckman, Apple's retail chief in Europe, said, "We wanted to pay homage to the street and its heritage." The store reopened to the public this past Saturday.

As for the new tether-less display units, another report says that Apple has removed the security feature from the Yorkdale store in Toronto. Does the tech titan feel secure enough about its new alarm system to cut the cords on its products in U.S. Apple Stores? So far there has been nothing said by the company either way.


source: CNET via PCMag

FEATURED VIDEO

33 Comments

1. libra89

Posts: 2270; Member since: Apr 15, 2016

I doubt that they will.

3. Unordinary unregistered

This article is another (shocker) uninformative article / lacking much info. This has been happening all over the US. Also, every display unit has a remote kill switch. Sigh the quality of some of these articles is gross

5. trojan_horse

Posts: 5868; Member since: May 06, 2016

The shocker is this title "Apple cutting ties with the iPhone" which made me think Apple had decided to stop selling iPhones in that London store. The title gives a wrong impression of the actual article.

25. BlackhawkFlys

Posts: 908; Member since: May 07, 2014

Clickbait.. Phonearena has been doing it for quite some time now... It is becoming the next BGR

27. AlikMalix unregistered

Oh come-on, techie, this is a clever title for the article at hand. You guys sound like you've been robbed of a candy or something. It's not like you wouldn't have clicked on the article anyway. If it says Apple or iPhone you WILL CLICK ON IT AND YOU WILL COMMENT with the same drivel you always do.

32. docdevices

Posts: 87; Member since: Oct 10, 2016

I do believe that the individual in which you are responding to has a username that says "trojan_horse", and not "techie". Does he happen to remind you of this techie that you mistakenly called him?

33. AlikMalix unregistered

I do believe that techie uses several accounts, Trojan horse is one of them. If not - then consider it a pun - all these trolls, they're all the same.

2. Mxyzptlk unregistered

Er I wouldn't use that headline. I literally thought Apple was cutting ties with the iPhone and readers may get the same impression.

9. NarutoKage14

Posts: 1318; Member since: Aug 31, 2016

I got the exact same impression from the title.

10. Subie

Posts: 2347; Member since: Aug 01, 2015

I thought that too. I think Alan's just utilizing a clever play on words though. It may get more clicks for the article too.

13. Alan01

Posts: 600; Member since: Mar 21, 2012

Finally, someone gets it! Alan F

16. NarutoKage14

Posts: 1318; Member since: Aug 31, 2016

"Apple cuts its ties to the iPhone at the Regent Street Apple Store in London" Is that better? Idk. I tried.

28. AlikMalix unregistered

Subie probably has one of the best comprehension from all the members here.

14. kryme

Posts: 468; Member since: Oct 24, 2013

Click bait at its finest

4. darkkjedii

Posts: 30959; Member since: Feb 05, 2011

We have four Apple Stores in the greater Las Vegas area, all of them are in prime areas naturally. I'm wondering if any idiots will have the balls to try leaving with any. This move makes all the sense in the world, from a catering to the customer standpoint, but Apple has some nerve on this one.

11. NCAAtourney

Posts: 40; Member since: Mar 15, 2016

lol says the 'idiot' that kept the Note 7 for a long time after everyone told you to return it.

15. aegislash

Posts: 1475; Member since: Jan 27, 2015

Darkk, your fanbase is incredible. I can't believe this many goons actually take the time out of their day to try putting you down.

17. maherk

Posts: 6767; Member since: Feb 10, 2012

You mean stalkers. Some on here wait for DJ to post a comment to immediately attack him no matter what his comment is.

24. darkkjedii

Posts: 30959; Member since: Feb 05, 2011

That lets you know it me personally that they don't like.

20. darkkjedii

Posts: 30959; Member since: Feb 05, 2011

His jack ass comment has nothing to do with my post lol. He wants a reaction from me, that he's not gonna get. See post 12.

21. darkkjedii

Posts: 30959; Member since: Feb 05, 2011

That's due to having no life bro.

18. docdevices

Posts: 87; Member since: Oct 10, 2016

Oh, my. You are attacking this gentleman and calling him an idiot for a personal choice that he has made, all while bringing up a subject that has nothing to do with this article. You should be banned immediately for your infraction of the rules.

23. Unordinary unregistered

One idiot had - a ball - and smashed a bunch. Lololol

6. omnitech

Posts: 1131; Member since: Sep 28, 2016

Apple doesn't care if a few display models go missing. They have a pretty foolproof system going right now. Charge the customer the price of 3 or 4 phones. For every return or theft they still have a 2 phone per sheep buffer. Plus apple care on top of a warranty the customer doesn't know they already paid for is just like printing cash for them. Plus the goodwill they get for the appearance of a good warranty, even if you already paid for 4 iPhone's and only got one. It works out for them either way. The isheep have them covered.

7. darkkjedii

Posts: 30959; Member since: Feb 05, 2011

A dumb ass, and his dumb ass post.

12. NCAAtourney

Posts: 40; Member since: Mar 15, 2016

lol says a dumb ass.

30. omnitech

Posts: 1131; Member since: Sep 28, 2016

Sorry bro but it's true. Nothing dumb about it. They have the luxury of playing it as dangerously as they want because of their fan base will always cover the spread and then some.

8. NarutoKage14

Posts: 1318; Member since: Aug 31, 2016

You really need a new title for this article.

19. docdevices

Posts: 87; Member since: Oct 10, 2016

The title of this article is a bit misleading, but I gather it is this way on purpose. It has certainly made people curious enough to click the article and read it, and there are even some who have commented on it, such as myself. Would the title have not been the way that it is, barely anyone would have bothered to click the article, much less read it and leave a comment. We clicked, and therefore, have taken the bait.

22. trojan_horse

Posts: 5868; Member since: May 06, 2016

It's a clever click bait, but technically, the article isn't wrong. Cutting ties can also refer to the removal of the security tether which were attached to those iPhone display units.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.