Analyst says Taiwan media is mistaken; rumored iPhone production cuts are for 8/8 Plus

Yesterday, we passed along some bad news for bulls on China's equity markets; stocks of companies that supply Apple with parts for the iPhone X had lost as much as 40% of their value in a single day. What brought on such a rush of selling? It was a rumor that Apple had cut production of the tenth anniversary model by 20 million to 30 million units. But today, an analyst with securities firm Rosenblatt says that this rumor is incorrect.

Analyst Jun Zhang says that his firm's research reveals no such production cut is taking place with the Apple iPhone X, and that Taiwan's media is a bit confused. According to Zhang, the production cut being referred to in these reports is actually for the Apple iPhone 8 and Apple iPhone 8 Plus. He says that production for the iPhone X is actually scheduled to ramp up this month. Zhang adds that there are no iPhone X production cuts coming during the March quarter and stresses that Rosenblatt sees no cuts in orders for AMOLED panels and 3D sensing components.

According to Zhang, iPhone X sales have been stable in North America, and have been growing in China over the last two weeks. The analyst points out that by his firm's count, iPhone X sales have topped those of the iPhone 8 and iPhone 8 Plus combined.

This morning in NASDAQ trading, Apple's shares have dropped nearly 3% to $170. The rumors about the production cuts came out on Christmas Day, and with the market closed yesterday for the holiday, this morning provided investors with the first opportunity to sell their Apple stock.


source: StreetInsider

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46 Comments

1. Peacetoall unregistered

TAIWAN you're interpreting it wrong

9. daniyal_05

Posts: 93; Member since: Nov 15, 2017

12. Peacetoall unregistered

dude wow Im shocked despite the continuous propaganda by apple media iphone x sales is still not doing well

17. sgodsell

Posts: 7195; Member since: Mar 16, 2013

Look a couple a years ago Apple never had sales on their latest iPhone models. Especially within a few months since they launched. Let alone a buy one and get one free deal (BOGO).

20. midan

Posts: 2707; Member since: Oct 09, 2017

Carriers really want to chain those users these days, sounds to me that competition is very big between carriers and they do everything to get people buy from them.

42. sgodsell

Posts: 7195; Member since: Mar 16, 2013

That is true. But you do know there is much better deals with Android, plus much better options and features at lower prices.

44. baldilocks

Posts: 1494; Member since: Dec 14, 2008

Both Verizon and AT&T had BOGO offers on the 6S and 6S plus a few years ago.

18. TerryD

Posts: 544; Member since: May 09, 2017

Apple could just use their massive cash pile to buy up unsold stock so that it makes the sales figures look better.

25. Phullofphil

Posts: 1762; Member since: Feb 10, 2009

They could tour right.......but there not......lol

45. piyath

Posts: 2445; Member since: Mar 23, 2012

FAKE NEWS, hold your horses and let Apple tell their story later in January 2018

24. Phullofphil

Posts: 1762; Member since: Feb 10, 2009

Lol all those reports are wrong. They are ramping up prediction. I don’t really care either way but that’s some funny crap to everybody that wants Apple to fail.

2. bucknassty

Posts: 1325; Member since: Mar 24, 2017

Ok... so mondays ... iphone sales are above expectation ... tuesdays.... iphone sales are below... wednesday, iphone sales above expectation... thursday, iphone sales are below... friday iphone sales are at expectations... saturday, iphone sales are unknown... sunday, iphone sales are known and very accurate... did i get that right? all i know is that there are a lot of deals on the new iphones... which i have never seen before.. why such aggression when something is selling so well???

3. kiko007

Posts: 7493; Member since: Feb 17, 2016

"why such aggression when something is selling so well???" Um... to sell even more of it? Duh. Apple isn't stupid, they know $1000 is a steep sell to non-Americans (who have payment plans through carriers). It wouldn't surprise me at all if Apple themselves is doctoring these analysts predictions so they can come out next month saying "this was the best quarter in Apple's history" or something.

11. makatijules

Posts: 835; Member since: Dec 11, 2017

Wow. You actually believe in conspiracy theories? Wow I am so aurprised. Anyways, what country outside the US offers payments plans? Because here in Philippines, we have to pay for phones upfront, prepaid or postpaid. The iPhone X here on Globe, requires 60% upfront on postpay with auto pay from a credit card or GCash card

14. Peacetoall unregistered

"Apple isn't stupid, they know $1000 is a steep sell to non-Americans." Now blamed the non americans for not being able to afford iphone x.

6. midan

Posts: 2707; Member since: Oct 09, 2017

"why such aggression when something is selling so well???" Competition among carriers

26. Phullofphil

Posts: 1762; Member since: Feb 10, 2009

The deals are for the Verizon att T-Mobile and sprint to compete with each other. The all have deals. The Galaxy s8 had them right out the hat. I don’t think that means anything. Honestly don’t believe anything until Apple reports what it is. By law that has to be accurate or it would be violations to mess with there stock.

4. Derekjeter

Posts: 1466; Member since: Oct 27, 2011

Damage control? It’s obvious that Apple is not selling the X as much as they would want. I seriously still haven’t seen more than one person carrying it. Look on CL and Offer Up, people are trading the X for an iPhone 8. I asked one of them why he was trying to ditch the X, his response was “I miss the home button”. I believe him, I returned my for the same reason, among others. I’m not going to say it failed because it did sell more than any other OEM on launch day, but in Apple numbers, it surely failed. It’s a phone that was rushed to the market. That notch is f**king hideous, but the price is the biggest reason it flopped.

27. Phullofphil

Posts: 1762; Member since: Feb 10, 2009

Yeah because your sources are sound. If it’s tru that they are ramping up production than the x is selling just fine. But I would not believe anything until Apple reports the sales figures. There is still hope it will fail for all you haters

28. Phullofphil

Posts: 1762; Member since: Feb 10, 2009

Yeah because your sources are sound. If it’s tru that they are ramping up production than the x is selling just fine. But I would not believe anything until Apple reports the sales figures. There is still hope it will fail for all you haters

32. Ralph.

Posts: 249; Member since: Dec 20, 2017

F•k. N. Ugly that notch is. Nasty dspkble looking junk trash. Imagine my Sony 65inch Tv had that top middle cut off. Wtf would buy a tv with a notch? Same goes to that ugly Essential phone. Just buy the ip8 instead.

5. midan

Posts: 2707; Member since: Oct 09, 2017

Just like i said, analysts giving their opinion based on nothing and Android users following like sheeps. Anyone who expect anything else than record quarter for Apple are crazy.

7. Derekjeter

Posts: 1466; Member since: Oct 27, 2011

It’ is a record quarter for Apple, but only because the X cost $200 to make and they are profiting over $800 in each unit. They won’t have a record as far as units sold but profit is high. It’s a shame they couldn’t come up with better iPhone this year.

8. midan

Posts: 2707; Member since: Oct 09, 2017

I can't think how iPhone X could be much better, it's hitting all the right spots for masses.

19. TerryD

Posts: 544; Member since: May 09, 2017

They could ditch the notch. Doesnt take much of an imagination to figure that one out.

21. midan

Posts: 2707; Member since: Oct 09, 2017

Why would they want to do that? And how? Tech isn't there yet

22. cmdacos

Posts: 4099; Member since: Nov 01, 2016

And smaller bezels

29. kiko007

Posts: 7493; Member since: Feb 17, 2016

I don't mind the notch but I agree, the side bezels need to be a bit slimmer.

33. Ralph.

Posts: 249; Member since: Dec 20, 2017

You've got nasty taste. Then again you are an Apple fanboy. Everything Apple does is a Pro..... Let's put a notch in your front head or in your TV, or in your car....?

36. darkkjedii

Posts: 30964; Member since: Feb 05, 2011

The notch is intrusive, but looks cool as hell to me. Best looking phone on the market to me.

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