T-Mobile heats up the rate-plan race, more data, unlimited international texting
The current crop of rates from T-Mobile line up simply. $50 per month gets you 500MB of unthrottled data and unlimited talk and text along with the previously established international roaming just introduced.
Under the new rate schedule, that $50 per month buys you 1GB of data with tethering. Those that want more data used to have a 2.5GB option at $60 per month. That data allowance goes up to 3GB. All the plans still have “unlimited” data, but speeds were slowed after reaching the determined data package.
There is a new 5GB offer which will cost $70 per month, which also includes tethering. T-Mobile’s “totally unlimited” data is still an option, starting at $80 per month. The new unlimited package also includes tethering up to 5GB per month (double the former 2.5GB). Existing customers on the current $70-unlimited option will be able to keep it, but will not get the updated tethering option.
New to all the Simple Choice plans will be free international texting to over 120 countries. T-Mobile also announced that it is adding 7 countries to its list of international roaming destinations where customers can get unlimited data and texting along with 20-cent-per-minute calls. The list of international roaming destinations will now total 122.
The new rate plans go into effect on March 23rd. Existing customers get all the rate enhancements automatically. Just a refresh for the unlimited customers that did not pick it up, your rates remain grandfathered, but the added tethering portion will not be included.
What do you make of T-Mobile’s new plans?
More 4G LTE Data, Tethering - and Unlimited International Texting
Un-carrier's Flagship $50 Simple Choice Plan with Unlimited Data, Talk and Text
With Double the 4G LTE Data, Double the 4G LTE Tethering, More Roaming
and Unlimited International Texting To Virtually Anywhere - All at No Extra
BELLEVUE, Wash. - March 7, 2014 - In another industry first, T-Mobile US, Inc.
(NYSE: TMUS) today announced the company is offering customers more 4G LTE data
and tethering and unlimited international texting - at no extra charge. The
updates reflect the latest stage in the evolution of T-Mobile's flagship Simple
Choice plan, which launched the company's Un-carrier consumer movement last
spring. All Simple Choice customers will automatically enjoy the added benefits
of these updates without taking any action whatsoever - in another Un-carrier
departure from industry norms.
First, in a move to stay out front of Americans' fast-growing demand for mobile
data, the company announced it is sweetening the deal for Simple Choice
customers already enjoying unlimited data, talk, and text on America's wicked-
fast network - now doubling the amount of high-speed 4G LTE data and tethering
to 1GB included in the $50 Simple Choice service plan.
"In the mobile age, wireless data caps and overage fees are just this side of
extortion," said John Legere, president and CEO of T-Mobile. "Take the basic
plans from the Big Two with ridiculously low data limits that hit you with fat
overages each month. It's like getting your data from the neighborhood loan
shark and paying 100 percent interest when the bill comes due. It's the classic
The expansion of Simple Choice to include more of T-Mobile's fastest data and
tethering comes as wireless data usage - and tethering laptops and tablets to
the web via connected devices - continues to surge. T-Mobile customers use
nearly 50 percent more data now than they did just a year ago when Simple Choice
first launched, outpacing the industry's growth rate in mobile data usage. And
monthly usage on unlimited 4G LTE plans has nearly doubled to over 5GB.
With these updates, Simple Choice customers still start with one line at $50 per
month for unlimited data, talk and text on our nationwide network - but will now
get a full 1GB of 4G LTE data and tethering - double the previous amounts.
Customers can still add a second line for $30 per month and up to three
additional lines for $10 per month. Those additional lines also get the extra
4G LTE data with these changes.
As before, Simple Choice customers can always add more 4G LTE data to each of
their lines. They can opt for 3GB of 4G LTE data, including tethering, for an
additional $10 a month per line (vs. 2.5 GB previously), or 5GB for an extra $20
a month per line. There is a new unlimited 4G LTE option, which now comes with a
full 5 GB of tethering, double the previous amount, for an extra $30 per month
(vs. an extra $20 previously).
Second, with the new global texting benefits from the U.S. now included in
Simple Choice, T-Mobile is the only US wireless carrier to deliver unlimited
international texting to virtually anywhere - now from the United States and
over 120 countries and destinations around the world - at no extra charge.
Unlike with competitors, there is no need to purchase an additional package or
special plan to get unlimited global texting and data. It comes automatically
with every Simple Choice plan.
And, customers can roam freely in more places. T-Mobile is adding seven
additional countries and destinations where postpaid Simple Choice customers
enjoy unlimited data and texting while traveling - and low, flat-rate calls for
just 20 cents a minute, bringing the total to 122 countries and destinations.
The new benefits will begin immediately on March 23 for customers who choose to
run credit and take the postpaid option. For those who prefer not to run credit
and opt for prepaid service, unlimited international texting will start on April
Simple Choice customers will automatically get the added benefits of these
program updates, so there is no need for existing customers to change anything
about their current services or plans. Customers currently with unlimited 4G LTE
data will continue to get unlimited 4G LTE data with no change in price, or they
can opt for the new unlimited 4G LTE option with twice the tethering.
"In a couple weeks, every single one of our millions of Simple Choice customers
will wake up with more value without lifting a finger," said Mike Sievert, Chief
Marketing Officer for T-Mobile. "Who does that? We do. Because that's what
being the Un-carrier means - giving more to you without asking more from you.
I'd love to see our competitors try to follow suit."
Simple Choice Plan Then & Now
Roaming and on-network data allotments differ. Capable device required for LTE;
coverage not available in some areas. Stateside international text messages must
originate on T-Mobile's U.S. network. International Roaming: Postpaid Simple
Choice plan with qualifying credit and capable device required. Standard speeds
approx. 128 Kbps; no tethering.
About T-Mobile US, Inc.:
As America's Un-carrier, T-Mobile US, Inc. (NYSE: "TMUS") is redefining the way
consumers and businesses buy wireless services through leading product and
service innovation. The company's advanced nationwide 4G and expanding 4G LTE
network delivers outstanding wireless experiences for customers who are
unwilling to compromise on quality and value. Based in Bellevue, Wash., T-Mobile
US provides services through its subsidiaries and operates its flagship brands,
T-Mobile and MetroPCS. It currently serves approximately 46.7 million wireless
subscribers and provides products and services through 70,000 points of
distribution. For more information, please visit http://www.t-mobile.com.
# # #
1. cripton805 (Posts: 917; Member since: 18 Mar 2012)
They shouldnt have changed the $70 unlimited. Instead done a $80 unlimited with tethering. Most people don't tether, do why force it onto future customers? Nice move Legere, but thats a bad mistake.
39. Augustine (Posts: 708; Member since: 28 Sep 2013)
There's one sentence in the press release that I think explains why they increased the prices on the higher end:
"Average usage is up 50% in the last year, and on our unlimited plans, it has almost doubled to over 5GB per month."
Not very uncarrier, mind you.
2. Kishin (Posts: 598; Member since: 30 May 2013)
Even better, since i have no contract paying $70 for 5GB if better than fair...
3. papss (unregistered)
I just switched my att plan and get 10 GB with unlimited text and talk for 130.00 total for my wife and I..
5. papss (unregistered)
I meant still on att but changed plans due to a special they are running.. Eat that tmobile
15. papss (unregistered)
That's a large amount of data man.. That's not to say I don't use the crap out of WiFi with my time Warner broadband but still.
20. PapaSmurf (Posts: 8225; Member since: 14 May 2012)
I go through about 12-16 a week thanks to Netflix, Tumblr, YouTube and Pandora lol.
23. Damo579 (Posts: 188; Member since: 18 May 2013)
Is this the value plan or regular mobile share?
36. sniper1087 (Posts: 365; Member since: 31 Dec 2011)
you are aware that 10 gb for 130 is still more expensive than tmobile first line on tom for 5gb is 70 then second is 50 which makes it 120, and of course 10 more will give you unlimited.
6. reckless562 (Posts: 702; Member since: 09 Sep 2013)
i can eat 10GB in one day. thats like barely 3 HD movies for the two of u. 3+3=6
go to an unlimited plan, ull be happier not being in a data cage.
16. papss (unregistered)
We have a monster WiFi connection at our house.. No HD movie issue ever as we don't get capped with time Warner
21. PapaSmurf (Posts: 8225; Member since: 14 May 2012)
Comcast has yet to throttle me, especially the week where I watched Netflix 24/7 in full HD during the summer lol.
10. Gemmol (Posts: 535; Member since: 09 Nov 2011)
Its a great plan I have it too, only problem I haven't got close to finishing it yet, the highest I finish was 6 gig and I had 4 gig left. If ATT bring rollover data like they did rollover minutes back in the days I would have a ton of internet. I remember when I use to have over 6000 rollover minutes just from not calling much, same will happen if they bring it to data. It would kill the competition, by the end of the year I would have over 60 something gig of LTE to use
4. clevername (Posts: 1428; Member since: 11 Jul 2008)
Hmmm. Not sure if $10 is worth it to dbl my tethering... Then again... I did tether 2.5 in 3 days...
7. reckless562 (Posts: 702; Member since: 09 Sep 2013)
lol its not worth $10, but what other choice do u have???? pstt..... rooting.... lols
8. Federated (Posts: 225; Member since: 06 Mar 2010)
I will retain my $70/mo unlimited everything.
17. papss (unregistered)
I agree its a good deal if they had great coverage.. I travel for work and tmobiles coverage just isn't good enough for them to be q viable option.
27. PapaSmurf (Posts: 8225; Member since: 14 May 2012)
Stick with AT&T if coverage matters. :)
42. 1ceTr0n (Posts: 505; Member since: 20 May 2012)
If thats the case, go Verizon, AT&T can't compete
12. ocilfa (Posts: 333; Member since: 03 Aug 2012)
T-Mo doesn't do contracts anymore. Love your icon btw.
13. jjnbbills12 (Posts: 18; Member since: 30 Dec 2011)
i will keep my 5 lines with unlimited data on VZW so i can use it where i want. i dont mind paying more.
14. 1ceTr0n (Posts: 505; Member since: 20 May 2012)
Just switched from AT&T two nights ago and rocking a sexy black Note 3 to replace my Note 2 which replaced my Note 1.
I'm paying a bit more then I did with AT&T but with no overage charges to worry about for data usage, Tmobile paying off my AT&T cancel fee, Jump! that will let me upgrade to a Note 4 later this year and the fact that I had to change my number with AT&T cause my old one couln't be ported over, they even credited me the cost to change my number on my account!
In short, T-Mobile seemed to care and glad to have me as a customer, AT&T didn't give two craps. The salesmen at AT&T also lied about not having to pay for phone # change online and I had to show them a print out from my account to get them to believe me.
Then they said they could only give me 6 numbers too choose from in the store or wait a few hours for new ones. I go online on my account and I a was able to choose from 50 numbers to change too.
AT&T is becoming the second child of Verizon
41. 1ceTr0n (Posts: 505; Member since: 20 May 2012)
Most people do in this day and age. Kudos for you if you fork over $700 in cash for your phone, but most of of us can't/don't
47. miles16852 (Posts: 206; Member since: 20 Oct 2011)
'my old one couln't be ported over' BULL!!! that is total BS!! and you know it, someone is playing games on you and giving you the run around! EVERY number can be ported! you obviously let them bend you over and give it you! !!
48. miles16852 (Posts: 206; Member since: 20 Oct 2011)
this because MOST people are stupid with there FINANCES!
45. AtomicMe (Posts: 20; Member since: 03 Jul 2012)
Verizon doesn't charge for phone number changes...
18. Fuego84 (Posts: 267; Member since: 13 May 2012)
Capping the $70 plan is a definite step backwards. I really don't need another 2.5gb of hotspot tethering for $10, good thing I added my mother's note 3 to my account last Friday and chose the no caps $70 plan which should actually be $50 because the 2nd line gets unlimited calling and text for $30 in stead of $50 like the first line.
31. Federated (Posts: 225; Member since: 06 Mar 2010)
That's true. I'll stay on my $70/mo unlimited.
22. twagn (Posts: 15; Member since: 02 Jan 2014)
happy with tm..$70 unlimited everything and 20-30mbps downloads
24. mike2959 (Posts: 225; Member since: 08 Oct 2011)
Poor TMO...on the wake of being last with Sprint in the latest carrier testing, they have to once again lower rates to get subscribers. The truth is their coverage map has changed very little in 2 years.
25. youlookfoolish (Posts: 122; Member since: 14 Dec 2012)
How uncarrier of T-Mobile to raise the price of unlimited data.
33. sumwhatrediculous (Posts: 17; Member since: 22 Jan 2014)
Unlimuted is 50 dollars for 500mb after that you are throttled down but people like myself 150 month two phones unlimited lte 2.5 gb of tether oh and I use anywhere from 58 to 250 gb a month always on the net netflix pandora video calls and ussally use up my 2.5 sharing with freinds who have Verizon so they dont burn all of thier data or on my pc and I love it so what do you other guys pay your phone company for 58 to 250 gb of data is yor lte even fast enough to get to 250gb
34. joseram695 (Posts: 45; Member since: 28 May 2012)
Im just gona keep my 70$ unlimited everything dont need the extra 2.5GB of hotspot plus id rather keep the extra 10$ lol
35. benzb (Posts: 26; Member since: 19 Jan 2012)
I am enjoying my Tmobile small business plan with unlimited talk, unlimited text, unlimited high speed data for $55/month!
38. Augustine (Posts: 708; Member since: 28 Sep 2013)
The uncarrier carrier is getting carried.
40. xpr3ss10n (Posts: 55; Member since: 15 Dec 2011)
I get 2.5gb of data on my plan for tethering and unlimited everything
43. networkdood (Posts: 6267; Member since: 31 Mar 2010)
Awesome, 50.00 with 1GB and tethering is great - but, this may also be designed to encourage customers to use more data and then get a higher plan...