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Sony sold (only) 9.9 million Xperia smartphones last quarter

Posted: , by Florin T.

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Sony sold (only) 9.9 million Xperia smartphones last quarter
Sony today posted financial results for Q3 2014 (July - September, which is actually the company’s Q2 for financial year 2014), revealing an operating loss of 85.6 billion yen (about $762 million). 

Most of the blame for the operating loss is taken by Sony’s Mobile Communications unit, which reported a 176 billion yen ($1.58 billion) loss. Sony’s other units have mostly posted operating profits - including the Devices division (which, among other things, is selling image sensors to Apple and other companies).

Sony sold 9.9 million Xperia handsets last quarter - definitely not enough to feed the company’s ambitions of becoming the world’s third-largest smartphone maker. Although high-end Xperias seem to be successful, mid-range models just can't attract too many customers.

Despite the current state of things, Sony CFO Kenichiro Yoshida declared:
 
"We are on our way to achieving 400 billion yen in operating profit next year."

As we reported yesterday, Sony’s Mobile Communications unit will have a new CEO starting November 16. The current President and CEO, Kunimasa Suzuki, will be replaced by Hiroki Totoki, who at the moment serves as Sony’s CEO and senior VP of Business Strategy, Corporate Development and Transformation. Naturally, Sony hopes that this change will have a positive impact on smartphone sales.

You can check out more details about Sony’s latest financial results at the source links below.


sources: Sony, Reuters

93 Comments
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posted on 31 Oct 2014, 16:29

1. XperiaFanZone (Posts: 2146; Member since: 21 Sep 2012)


EDIT: got it!

posted on 31 Oct 2014, 21:38

41. The-Sailor-Man (banned) (Posts: 1095; Member since: 25 Mar 2014)


Read this:
"Although high-end Xperias seem to be successful, mid-range models just can't attract too many customers."

BS "high-end successful" ?????LOL
Only Note 4 so far(two weeks after the global launch) sold more than Sony's high-end and mid-range models COMBINED for the whole last quarter!!!!!!

posted on 01 Nov 2014, 06:06 4

53. Djz89 (Posts: 321; Member since: 25 Aug 2014)


Yeah you clearly understand. If a company doesn't sell as much as Samsung they are not successful. Lol, think before post, it for your own good.

posted on 01 Nov 2014, 07:37 5

60. dimas (Posts: 2262; Member since: 22 Jul 2014)


Because Applelogist and Samsung Fandroids think that if your phone doesn't sell well, it doesn't deserve to be called a top notch device.

posted on 01 Nov 2014, 07:33 2

58. dimas (Posts: 2262; Member since: 22 Jul 2014)


Your ignorance clearly shows that you're a Samsung zombie. Just because Sony didn't get the huge sales chunk, it doesn't mean that it's a lousy phone. I can attest for Z3 compact that it's a good phone with good build. And I am not going to replace it until a new device, Sony or not, can topple it on my own preference.

posted on 31 Oct 2014, 16:30 10

2. ArtSim98 (Posts: 3535; Member since: 21 Dec 2012)


I hope they'll come up with something to turn profitable...

posted on 31 Oct 2014, 19:41 11

24. hung2900 (Posts: 956; Member since: 02 Mar 2012)


Stupid pricing and stupid overlapping flagships.
Bad and slow distribution.

posted on 31 Oct 2014, 23:17

45. megaSUNNY (Posts: 82; Member since: 26 Jun 2012)


Really most illogical pricing of their mobiles...

posted on 31 Oct 2014, 23:23 2

46. laughmi (banned) (Posts: 283; Member since: 28 Oct 2014)


Xperia feel more grossly overpriced than even apple products to me. Atleast Apple uses aluminium.

posted on 01 Nov 2014, 06:00 5

52. TMach (Posts: 458; Member since: 29 Dec 2011)


That is such an ignorant comment! Have you held a Z3? If you have you will appreciate it is one of the best built phones out there alongside the M8 and iPhone. Aluminium metal frame and shatter proof glass front and back. Pricing is on point with all other flagships.

On the downside, poor marketing campaign, too many mid rangers (people do not associate Sony with mid range dross). Sony should go back to one flagship a year with top end specs, it creates more demand, rather than 2 top rangers! Oh did I say improved camera software implementation and marketing strategy. Plus making the iteration of Nexus would help. The only company that truly innovates but since the days of the X10 has got actual implementation badly wrong!

posted on 01 Nov 2014, 06:08 4

55. Djz89 (Posts: 321; Member since: 25 Aug 2014)


What? Z3c is the cheapest of all non Chinese high end phones.

posted on 01 Nov 2014, 03:18 1

51. ArtSim98 (Posts: 3535; Member since: 21 Dec 2012)


Are Xperias really so expensive in other countries? Because in Finland they are the same price as any other android flagship and cheaper than iPhones...

posted on 01 Nov 2014, 08:50

66. laughmi (banned) (Posts: 283; Member since: 28 Oct 2014)


In India Sony's mid rangers + high enders are priced above competition. Even more than Samsung and much more than Motorola. let alone Xiaomi etc.

posted on 02 Nov 2014, 08:20 1

84. Miracles (Posts: 560; Member since: 31 Aug 2013)


Sony has big name in India, but the public wants low pricing...therefore the public ends up buying junk phones that Samsung and Chinese companies release at low price.

posted on 02 Nov 2014, 22:18

90. cireyaj15 (Posts: 31; Member since: 06 Jan 2014)


thats the case here in philippines its so pricey maybe because of high taxes.

posted on 01 Nov 2014, 07:36 3

59. dimas (Posts: 2262; Member since: 22 Jul 2014)


True. Their midrange phone pricing can really discourage people in the developing country to buy their handsets. Most people would just go buy Micromaxx, Xiaomi, or other local brands that is right for their budget. Sony's flagship phones cost are justified for their build but they should stop producing mid range phones if they don't sell well. Right move on Samsung to reduce production of their mid range and I hope Sony will also do that.

posted on 31 Oct 2014, 16:33 1

3. InspectorGadget80 (unregistered)


i hope this new CEO focus on U.S. marketing.

posted on 31 Oct 2014, 16:35

5. Kishin (Posts: 705; Member since: 30 May 2013)


That be cool.

posted on 31 Oct 2014, 19:35

22. Miracles (Posts: 560; Member since: 31 Aug 2013)


Get rid of their mid rangers to market high end in europe and US. Then flood developing countries with low end....that ight do it.

posted on 01 Nov 2014, 07:43

61. dimas (Posts: 2262; Member since: 22 Jul 2014)


Even their 'low end' phones are not that cheap compared to the $35-50 local brands sold in developing countries. Their competitors are the OEMS producing cheap handsets that is sold to distributors on per kilo basis and that's where Samsung and Sony are hurting the most.

posted on 02 Nov 2014, 08:23

85. Miracles (Posts: 560; Member since: 31 Aug 2013)


I know what you mean...but the low end are also up to Sony standard. People in developing countries want low price..that hurts big names like Sony...but I dont think Sony to should degrade their quality standards for low pricing...it would hurt.

posted on 31 Oct 2014, 16:35

4. Kishin (Posts: 705; Member since: 30 May 2013)


Just wait and see.
http://www.phonearena.com/news/Sony-to-replace-the-President-and-CEO-of-its-Mobile-Communications-branch_id62329

posted on 31 Oct 2014, 20:58

29. Martin_Cooper (Posts: 1529; Member since: 30 Jul 2013)


Things dont change over night. Big changes in tech companies take years. If this new CEO is some kind of miracle you wont see any miracles for 1-2 years at least. Until then what will be left on sony's mobile division? Not much I would say.

posted on 31 Oct 2014, 16:36 3

6. TimCook (banned) (Posts: 450; Member since: 23 Oct 2014)


When it comes to mobile devices Korean tech is killing Japanese industry

posted on 31 Oct 2014, 16:49 5

7. ArtSim98 (Posts: 3535; Member since: 21 Dec 2012)


Not that the devices really are even better though.

posted on 31 Oct 2014, 17:14 12

10. JakobXperia (Posts: 2; Member since: 31 Oct 2014)


It's no wonder that the Koreans have such a huge profit, selling that overpriced plastic. But the Japanese know that quality matters.

posted on 31 Oct 2014, 21:07 4

33. SonyFindOneDroidple (Posts: 810; Member since: 11 May 2013)


quality? i thought xperias have been hounding by so many hardware and software problems? they r just starting to build quality devices, even in software with that light UI and fhd stutters more than note 4 w/ QHD and heavy UI. look at their software optimizations to turn their own sensors behind what sammy can do. :)
in terms durability, well I hope everybody has already learned their lessons that plastics seem to be sturdier than anything else.

posted on 03 Nov 2014, 06:10

92. Djz89 (Posts: 321; Member since: 25 Aug 2014)


No, then you heard wrong. Not more or less issues with xperias

posted on 02 Nov 2014, 08:25

86. Miracles (Posts: 560; Member since: 31 Aug 2013)


This guy gets it.

posted on 31 Oct 2014, 18:38 6

18. bur60 (Posts: 851; Member since: 07 Jul 2014)


Have you ever seen how Korea is financially? EVERYTHING is either Sammy or LG there. They run Korea. Now Sammy even runs the world, so to speak. They have a very smart marketing strategy

Im not talking about phones. Everything in houses made by either Sammy or LG, every company is partnering up with Sammy or Lg.

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