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Samsung takes the Apple fight to the streets with new Galaxy Tab S vs iPad advert

Samsung takes the Apple fight to the streets with new Galaxy Tab S vs iPad advert
Samsung has taken its fight with Apple to the streets. The latest Galaxy Tab S advert shows how random passersby are presented an iPad Air and a Galaxy Tab S and are asked for their opinion - which one's better. Of course, Samsung is showing only those responses that praise their product and portray it as better than Apple's. Everyone has their taste, of course, and we think that Samsung's new Galaxy Tab S 8.4 and 10.5 tablets are fantastic Android competitors to the iPad.

It makes sense for Samsung to be more aggressive than ever with its advertisements, as that time of the year when the media and consumer space are preoccupied with Apple's latest product approaches. Besides, every major technological vendor is looking to boost the hype around its products ahead of the annual IFA event in Berlin.

Competition will be strong this year, and Samsung is gearing up to defend its market territory with a successor to the Galaxy Note 3, a new Gear smart-watch, and (quite possibly) its first virtual reality headset. The best is yet to come!

So, if someone on the street asked you to compare the Galaxy Tab S and the iPad Air, what would you say?


via RedmondPie

31 Comments
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posted on 29 Aug 2014, 09:36 2

1. hassoups (Posts: 340; Member since: 06 Jun 2013)


can't wait for this to hit Telstra. DAT SCREEEEN!

posted on 29 Aug 2014, 12:37 1

21. engineer-1701d (Posts: 936; Member since: 13 Mar 2014)


the thing is we all know the tab s is better its getting the idrones to look at one and see for them self. i think it would be funny if google or samsung did a remake of the iconic mac ad with the factory look and the woman runs in and busts the screen,

posted on 29 Aug 2014, 09:39 4

2. hung2900 (Posts: 794; Member since: 02 Mar 2012)


Cannot wait the Amoled screen on a BETTER CPU+GPU than the sh!t Octa 5420. 5433 or S810!

And with Spen it would be more sweet!!!

posted on 29 Aug 2014, 09:55 5

5. sgodsell (Posts: 1237; Member since: 16 Mar 2013)


There already is a Snapdragon version of the Galaxy Tab S.

posted on 29 Aug 2014, 09:40 7

3. hateftotti (Posts: 140; Member since: 03 May 2011)


You should see the screen of Tab S then u will realize how great a display can be.

posted on 29 Aug 2014, 09:46 2

4. AfterShock (Posts: 2803; Member since: 02 Nov 2012)


That is a nice looking tablet, Kudos SS.

posted on 29 Aug 2014, 10:28 5

6. twens (Posts: 628; Member since: 25 Feb 2012)


One lesson learnt from this ad is people really do buy what they know. I think advertising how great your product is is very important. Most people only know of iPads and iPhones that's what they look out for when purchasing any of the above. When someone else introduces another product to you and you finally compare it to what you're used to, the decision is much clearer.

posted on 29 Aug 2014, 10:54

12. HTCOE (Posts: 473; Member since: 20 Nov 2011)


all of these products are next to each other in your local best buy, target, walmart, etc. so im confused bc you can go and compare for yourself without the help of a hired salesperson pitching a product... maybe that's why this ad didn't include the surface pro? get it?

posted on 29 Aug 2014, 12:41 1

22. engineer-1701d (Posts: 936; Member since: 13 Mar 2014)


not really, the reason why is if your mind set on apple you go in and there is a apple section only and you get it and go, by forcing the 2 on a screen and doing commercials thats the only way to get the mass amount of ipeps to look up and see a better tablet for cheaper. most americans see the price and think it costs more so it must have more features.

posted on 29 Aug 2014, 12:22 2

17. rantao333 (Posts: 236; Member since: 21 May 2013)


yeah. globaly, samsung spend 4 x more than apple in ads, samsung spend $4 billion (>3% of its total revenue) on ads, whereas apple spend $1 billions ( $400 million, whereby apple in its homeland, spend around $ 333 million only.

together with marketing campaign, promotion, ads etc, smasung spend more than $14B per year which is more than any company in history.

to be exact, samsung is the GREATEST MARKETING company in the world

i wonder why still no one know HOW GREAT samsung product are. and all these APPLE'S intensive marketing hype around the web, brain washing ads of apple.

posted on 29 Aug 2014, 12:43 1

23. engineer-1701d (Posts: 936; Member since: 13 Mar 2014)


thats because they dont air the samsung commercials on american tv that you see here, just lame stupid ones that make me want to leave them, then you see a simple clean liquid metal flow into the iphone shape and you think cool i like. if samsung did more of these vids on usa tv they would be seen more here.

posted on 29 Aug 2014, 15:41 1

25. ph00ny (Posts: 602; Member since: 26 May 2011)


What about R&D spending? I remember Samsung being up there with pharma companies

posted on 29 Aug 2014, 17:03

27. Ashoaib (Posts: 2040; Member since: 15 Nov 2013)


samsung is putting efforts and money for nano particle research which will be effective in curing cancer... moreover samsung is also working with many pharmas for boitechnology in medicines to reduce the side effects of the medicines

posted on 29 Aug 2014, 10:29 1

7. Tritinum (Posts: 102; Member since: 06 May 2014)


aren't Apple gonna sue samsung for using the same font as their ads ? 1:15

posted on 29 Aug 2014, 10:31 7

8. the_s2 (Posts: 206; Member since: 22 Nov 2011)


Seriously?
My Tab S is nowhere as fast as the iPad air.
Samsung made a big mistake by going for the exynos octa on a flagship product.

posted on 29 Aug 2014, 10:52 5

11. The-Sailor-Man (limited) (Posts: 885; Member since: 25 Mar 2014)


iBS
lol

posted on 29 Aug 2014, 12:25 3

19. GalaxyS5 (Posts: 206; Member since: 05 Aug 2014)


hahahaha hello iFan. Go to H*ll iFan

posted on 29 Aug 2014, 16:58 3

26. xfire99 (Posts: 511; Member since: 14 Mar 2012)


Exynos 5420 have same perfomance as Snapdragon 800. Exynos is faster than A7 in multi core and A7 is fastest in singel core.
Exynos 5433 is faster than Snapdragon 805, so nothing wrong with Exynos.

posted on 29 Aug 2014, 21:58 2

29. JMartin22 (Posts: 1035; Member since: 30 Apr 2013)


The fake disgruntled Samsung owners, where have I seen that one now?

posted on 29 Aug 2014, 10:36 2

9. atsamman (Posts: 74; Member since: 26 Sep 2012)


I am a big android fan my daily cell phone is a nexus
But when it comes to tablets the iPad wins hands down its sad but its mainly because of how terrible the apps are for the android tablet compared to the ipad

posted on 29 Aug 2014, 10:52 6

10. HTCOE (Posts: 473; Member since: 20 Nov 2011)


this ad makes no sense as it has only the opinions of those in favor... only a foolish monkey would take this ad with the grain... "like, yea the tab s is better bc of this commercial" lol....samsung is doing a great job in marketing exposing braintards lol

posted on 29 Aug 2014, 10:56 1

13. The-Sailor-Man (limited) (Posts: 885; Member since: 25 Mar 2014)


Yup
But even if the ppl test Tab S and iPad, they will see that this ad is TRUE.
I don't see anything like "great marketing" in this ad. Simply they have great things to show to the ppl.

posted on 29 Aug 2014, 11:01 1

14. HTCOE (Posts: 473; Member since: 20 Nov 2011)


ummm, TRUE to some... some will still argue a different opinion in preference on the quality, feel, materials used, UI, and services, and etc.

posted on 29 Aug 2014, 11:31 4

15. Elusivellama (Posts: 22; Member since: 26 Aug 2014)


"Random" passersby.

posted on 29 Aug 2014, 12:18 4

16. androiphone20 (Posts: 1442; Member since: 10 Jul 2013)


this ad reeks desperation. Samsung is like a deer in the headlights at this point. I'm just sitting here doing what the Germans call schadenfreude

posted on 29 Aug 2014, 12:30 1

20. GalaxyS5 (Posts: 206; Member since: 05 Aug 2014)


Umm .. Samsung is at this point chasing Apple in the tablet market, it's the closest they have been to right now and it's only getting better, actually it's apple that is on fire and a dear in headlights, because it's no longer Samsung alone, there are many other premium android makers in the race also and this includes Sony (man the Z3 compact tablet looks awesome!), htc and even Google itself, the market share is shrinking, so much that Apple decided to go after Samsung in their own game (think big screens, think apple never making a phone larger than 60 mms because a phone is a phone.. etc) Steve Jobs must be spinning in his grave right now.

posted on 29 Aug 2014, 12:22 1

18. flipjzn (Posts: 152; Member since: 22 Jun 2012)


I like my jailbroken iPad Air :)

posted on 29 Aug 2014, 14:31 4

24. Iodine (Posts: 380; Member since: 19 Jun 2014)


Samung just can't stop being Apple addict.

posted on 29 Aug 2014, 17:42 1

28. dmakun (Posts: 175; Member since: 06 Jun 2011)


Actually it's called aggressive marketing and its perfectly legal in the highly competitive market that Samsung finds itself. You need to own the market by proving your products are better than the offerings of competitors. Apple is still the leading tablet manufacturer and Samsung needs to do some convincing so this is a step in the right direction

posted on 29 Aug 2014, 23:28

30. AlikMalix (Posts: 438; Member since: 16 Jul 2014)


Some say aggressive, some say desperate. Do people really believe that every random person they met liked the Samsung more? Do they really beleive that these people are not actors? Do they really believe that iPhone owners are the only ones charging their phones in airports, or whatever? I tested my iPhone against my friend's Galaxy S5 - after doing typical things (albeit heavy use on both identically - just wanted the battery to go down faster to save time) - and Galaxy came out about 2% at the end where the iPhone 5s died. Charged both to 10 percent only, and did some identical tests again (btw iPhone charged faster to 10% - because battery is smaller) and iPhone had just hit 1% when S5 died, but with that one percent it streamed music for about 30 minutes from external harddrive over LTE to a bluetooth speaker dock (no wires) and yes about 30 minutes on 1% after Samsung already died. And dont forget my iPhone is almost a year old, his S5 was about a month old. But, on average I'd give SGS5 just a little better battery 1% or 2% better - but not dramatically the way Samsung wants us to believe... I know it has UPSM, but the things we tried not all would work with that on. We will make a youtube video of this later.

posted on 30 Aug 2014, 01:03 1

31. aba71983 (Posts: 309; Member since: 24 Jul 2014)


Thinner, Brighter, Lighter. Only those features and spec he showed to the people but what about the performance, speed?

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