It makes sense for Samsung to be more aggressive than ever with its advertisements, as that time of the year when the media and consumer space are preoccupied with Apple's latest product approaches. Besides, every major technological vendor is looking to boost the hype around its products ahead of the annual IFA event in Berlin.
Competition will be strong this year, and Samsung is gearing up to defend its market territory with a successor to the Galaxy Note 3, a new Gear smart-watch, and (quite possibly) its first virtual reality headset. The best is yet to come!
So, if someone on the street asked you to compare the Galaxy Tab S and the iPad Air, what would you say?