How Samsung sees Apple iPhone and Apple iPad users
Samsung is really trying to push this image of Apple iPhone and Apple iPad users as sheep. After releasing a video that did everything but directly call out all users of Apple devices as sheep, the Korean based manufacturer has ratcheted things up a notch. This week, Samsung paid an Australian marketing company called Tongue to provide protesters to stand in front of an Australian Apple Store and scream, "Wake Up!" The protesters were bused to a location and started the chant that is designed to tell iOS users that they need to wake up and stop blindly following other iOS users.
At the same time, Samsung has put up a "Wake Up!" Australia web site that includes a countdown timer currently at 8,330,000 which is probably counting down toward the launch of the Samsung Galaxy S III, "The next Samsung Galaxy" or whatever the device is going to be called. Visit the site by clicking on the sourcelink. In the meantime, check out how aggressive Samsung has become by clicking on the video below!
APPLE_ROYALLY: Hey man, I don't really want to be associated with you... like, at all. So, for future reference, could you please NOT reply to my comments, even if we do happen to agree on an issue? 'Kay, thanks!
28.ardent1(Posts: 2000; Member since: 16 Apr 2011)
More example of sour grapes by Samsung.
If I ran Samsung, rather than spending the money on such a stupid marketing ploy, I rather offer contests for free special edition Samsung phones. I will spend the same amount of money, get more free publicity, and be positive in the process.
53.plgladio(Posts: 314; Member since: 05 Dec 2011)
That is the reason you are not running Samsung.
Also they are contests. This is all marketing, what you think will not be the same like others and you can't expect the same.
Even I don't like Apple but this is too much from Sammy..
45.JGuinan007(Posts: 680; Member since: 19 May 2011)
I agree I love my Galaxy Note but Don't like Samsungs current campaign against Apple they should show off the power and features of their devices not belittle the "sheep" and hope they will turn around and buy a product from the company that teased them that will never convert them.
Positive advertisements are more effective than negative ones, especially when it comes to fostering brand-loyalty. Who's to say that somebody won't see this protest and go out and buy a Windows Phone instead, simply because they have the lowest consumer base and therefore the lowest amount of "sheep." I also think it's kind of disingenuous for a manufacturer of Android phones to be doing this to Apple when Android has twice the market share of iOS.
No, I don't think Apple would try to draw attention to its competitors like that. Apple has always marketed as though the iPhone is "the only phone there is." It's probably just some social activist nutjobs who would do the same thing to Samsung.
No, that's pretty much how a small minority of tech-interested people (including myself, I'll admit) sees Apple users. The vast majority of people in the world see them as people who made the choice to spend their money on Apple products instead of something else and don't give it much more thought.
Most people DO NOT see apple users as SHEEP. They see a terrific product that has great features and is USER FRIENDLY. I'm an android fanatic, but i certainly admire the iphone, it's just not my product of choice and I don't agree with Apples politics. But again, most people don't see Apple or their customers this way. This is a poor campain.
5.Berzerk000(Posts: 4275; Member since: 26 Jun 2011)
It is extreme, but the message is true. People do need to wake up about Apple products. I absolutely can't stand people who buy one of their products and then brag about how it's the best thing in the world, and when I ask them why, all they say is "Because it's made by Apple" and all I can think of in my head is... You have to be kidding me. I hate those "Because it's an iPhone" commercials. All the stuck up people who blindly follow Apple's lead. If you buy Apple products because of the OS, I don't mind, that's your opinion and I have nothing against that (I actually like their desktops, their alright) but if you get one JUST because it's made by Apple, and you didn't even bother to look at what any other manufacturer had to offer, and tried it for yourself, I have little to no respect for you.
I think you're taking it a little far to have "no respect" for somebody. They're purchasing a cell-phone, not murdering their children or hiring prostitutes or any other ethically-dubious action that warrants a loss of respect. Many of these consumers are probably genuine, good-hearted people with loving families who don't have the time to nitpick what they want in a smartphone like we do. To most people, smartphones make up a tiny, nearly-insignificant part of their lives.
Dude my father is buying the new iPad tomorrow and waiting patiently for the gs3 announcement , currently rocking an iPad1 , galaxy s2 and galaxy s1 . So what should you call him ? I sheep or s sheep ?
82.Jonathan41(Posts: 532; Member since: 22 Mar 2012)
This touches on a comment I made before:
A lot of people buy iPhones just because there iPhones. A lot of them don't really know anything about dual core, quad core, etc. Their just buying iPhone because they want to have that phone they see constantly in the media and hears about in the news. Most iPhone costumers go in to the store saying "I want an iPhone." Hell, some of the older people don't even know what the damn thing looks like, and parents get them because thats what their children want, and the children want it so they can be like the stars and the popular kids playing their Gameloft games. It's very rare that costumers are well informed about the specs or any of the other phones on the market when purchasing an iPhone. The iPhone's best asset is its name. People hear iPhone and think "Oh, thats the best because, that's the phone the stars have right?" and the don't even go thought the trouble of seeing what else is on the market. It's commodity fetishism (http://en.wikipedia.org/wiki/Commodity_fetishism). The iPhone in are society symbolizes "status" just like what we say before with Blackberry's. We saw it with the Instagram fiasco. The general reation put forth by iPhone users was basically "don't let those poor android users have what we have!". That doesn't sound like a reaction from a well informed costumer to me when there price difference between top android phones and the iPhone are not far apart. Thats not to say that there aren't well informed costumers buying iPhones as well but, they mostly do it for the extraordinary developer support of the App Store. Almost all major dev's put there app on the App Store before any other app market be it the Play Store or Windows Phone. Some of them don't even bother to put there apps anywhere else at all and there are reasons. The point is thought that Apple really doesn't have to be the best in spec. department, they only have to be just a good as their competitors and they will still win in sales because Apple keeps their devices in the media. The only way that will change is if people become informed about the other phones on the market.
I don't agree with this statement, as Samsung is raking in the cash from their Android sales. That being said, I don't see how this can help them at all. If I saw this in person I'd be annoyed at Samsung because they're obviously taking up a good deal of the sidewalk and I'd have to go around them and drown out their screams.
I know people that don't even know what an Android is. Samsung is still a leader in the market, but this is to rake in even MORE sales. It's not a terrible idea, but it honestly isn't a great one either. They should've done it a different way instead of making fools of themselves.
26.matrix_neo(Posts: 334; Member since: 03 Nov 2011)
Nope! Samsung is desperate to wake up sheeps like you and should believe that apple products is not the only products that exist or being sold in the market. There are so many of it that way too far better than apple's own products. If they don't believe in their product why they still continue producing it and making it better every year. These sheeps need to be free and have choices, not always follow what they we're being told to do so.
67.frydaexiii(Posts: 1429; Member since: 01 Dec 2011)
lol, only real sheep will feel insulted and angry at this. Regular people who just hopped on the bandwagon will just feel embarrassed and actually give other phones consideration and realize other phones are way better.
You guys really need to do a little bit more journalistic research (and some maths along the way). The countdown timer does not even end in correlation with the Samsung event at May 3rd at London (May 4th, 4.00am AET Australian Eastern) – it ends approximately 3 freaking days after on May 6 around 3.00pm GMT+10. So that precludes this racket has anything to do with the new phone or Samsung.
It does however involve the many issues raised by some independent groups in my country (WAKE UP AUSTRALIA is one of them), which seem to be what the real protest is about – raising economic uncertainty, unecessary (mideast) wars, ugly consumerism, global resource dis-appropriation and political mismanagement of funds, monopolistic banks etc etc… you know, the "real" world issues.
Apple was probably first of many singled out due to it being a very visible icon and is a contentiously ‘guilty’ contributor to part of these issues. Cue the same protest news generated by Greenpeace on Apple's 'un-green' energy use - yes, you'd better believe there ARE other interest groups out to get Apple and the likes.
In the video, the blogger even mentioned the group moved onto other locations downtown. Similar mob groups of the same campaign were also in Melbourne and other major aussie cities, although nowhere near an Apple store. They were against those corporate and financial big-wigs to send their message accross.
In saying so, I have absolutely no relation or interest in their 'cause'...just outlining how narrow-minded some people can choose to be when arriving to conclusions about what they see - Samsung vs Apple??? LOL, really... remove your blinkers next time - there are actually much bigger concerns in the world than this!
why not spend the money on Ads to show everyone why your product is better? How does it benifit you to call your compition customers names? I just think it would be better to show them what their missing out on with android and not just lable them as followers because some people like the iphone for more than just "it's made by apple".
because they already give up. samsung already shows their product none better the apple's product, actually. samsung's ads can not works to gain sympathies and they try to attack the apple's user because they tired to change apple's user loyalty. samsung try to do this at the countries who has biggest apple users on a country.
42.CWBAlfredo(Posts: 28; Member since: 26 Apr 2012)
This is ludicrous. This is not helping samsung's brand image at all. They're just upset because their better spec gs2 isn't selling as well as apple's product. If they want to win over apple customers, they shouldn't be shouting at them and telling th they're stupid, they should be marketing their own product. Why not plaster a poster with a gs2 outside the window of the apple store rather than protesting?