Compared to conventional In-Plane-Switching (IPS) panels, as found in the Motorola DROIDs, or the iPhone 4, the Super PLS display has an improvement of about 100 percent in viewing angles. That puts it almost on par with AMOLED displays, since the iPhone 4 already has excellent viewing angels (for an LCD screen, that is). Not only that, but it is also 10 percent brighter, which should come in handy under direct sunlight.
The cherry on the cake - the Super PLS display technology supports up to WXGA (800x1280 pixels) resolution, and is 15 percent cheaper to produce. Thus Samsung's Super PLS LCD could pave the way for even bigger screens at the same pixel density as the one on the iPhone 4.
Geez, Steve Jobs will be really hard-pressed what to pick for the next-gen iPhone. Just when we thought that Super AMOLED will be the way, as Samsung will have enough capacity to produce it by next summer, Super PLS LCD strikes back. Mass production will begin early next year, and, of course, the technology will appear in future smartphones by Samsung, and others. Keep'em coming, Sammy, for the sake of humanity.