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Samsung loses smartphone market share to Apple in the US and to Xiaomi in China

Posted: , by Florin T.

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Samsung loses smartphone market share to Apple in the US and to Xiaomi in China
Both Apple and Samsung increased their smartphone market share in the US in the fourth quarter of 2013 - according to a report published by NPD Group. However, the gap between Apple and Samsung widened compared to the same period of 2012.

42% of all smartphone users in the US had an iPhone in Q4 2013, while 26% owned a Samsung handset. In the same quarter of 2012, 35% of users had Apple smartphones, and 22% were loyal to Samsung. In conclusion, Apple’s market share grew by 7%, while Samsung gained only 4%. It’s probably safe to assume that the launch of iPhone 5S and iPhone 5C (both available since September) helped Apple a lot in the battle with Samsung.

Unlike Apple
Samsung loses smartphone market share to Apple in the US and to Xiaomi in China
and Samsung, most other smartphone makers lost market share in the US in Q4 2013. Motorola, LG, HTC and BlackBerry had less than 10% of the market each, with the Canadian company once known as RIM being at the bottom.

According to Kantar Worldpanel, Samsung’s smartphone market share is also dwindling in China. Reportedly, Xiaomi dethroned Samsung in December 2013 as the most popular smartphone brand in China, helped by its affordable, yet well-equipped devices that are produced locally.

Naturally, Samsung is getting ready to retaliate with its Galaxy S5 flagship, which might be released globally in April. But we’ll probably have to wait until the third quarter of the year before seeing how the S5 fared.

sources: NPD Group, Kantar via TechCrunch

72 Comments
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posted on 16 Jan 2014, 16:41 5

1. 1113douglas (Posts: 198; Member since: 04 Jul 2013)


yea but the US is the only country in the world that apple is beating Samsung in the smartphone market. so it does not really matter

posted on 16 Jan 2014, 16:48 17

4. darkkjedii (Posts: 22955; Member since: 05 Feb 2011)


Tell Samsung it doesn't matter. What doesn't matter, is you saying it doesn't matter, Samsung is a tech giant that wants it's devices in everyone's hands. You're just a PA whiner saying it does not really matter

posted on 16 Jan 2014, 16:53 6

7. rangaha (banned) (Posts: 86; Member since: 05 Dec 2013)


"Samsung is a tech giant that wants it's devices in everyone's hands."

So does every other firm.

posted on 16 Jan 2014, 17:00 6

9. darkkjedii (Posts: 22955; Member since: 05 Feb 2011)


Which is exactly my point, so losing any amount of market share matters to Samsung, no matter what country it is. He's saying only in the US, I guess he has no idea how big a market America is for Samsung. Some people simply need to think, and research before they post. One of the main reasons it matters to Samsung, is because it's apple. You don't wanna lose squat to your arch rival.

posted on 16 Jan 2014, 17:37

13. Mxyzptlk (Posts: 15696; Member since: 21 Apr 2012)


Except HTC did the same thing and look at them now.

posted on 16 Jan 2014, 17:41 3

14. joey_sfb (Posts: 6335; Member since: 29 Mar 2012)


Does it matter to you then? Strangely I am a bit happy to hear that Samsung is getting a lot of competition from XiaoMi. Though I primarily buy Samsung product.

So you see being an Apple fan affect one's ability to think objectivity. How can a very profitable Apple translate to giving you better value as a customer?

posted on 16 Jan 2014, 17:47

16. Commentator (Posts: 3710; Member since: 16 Aug 2011)


It can afford to put more money into R&D, and churn out more advanced products, so I guess that's kind of a better value...

posted on 16 Jan 2014, 17:53 7

17. jjjsong (Posts: 75; Member since: 27 Dec 2011)


Samsung didn't lose market share, they earned more market share but just not as much as the amount that Apple earned, in the US.

posted on 16 Jan 2014, 18:31 2

22. Extradite (banned) (Posts: 316; Member since: 30 Dec 2013)


It's time everyone should do well in America, not just Samsung and Apple: HTC,Sony, LG, Nokia, BB, Motorola, and other Oems....

posted on 16 Jan 2014, 18:33 1

23. The_Innovation (Posts: 622; Member since: 18 Jul 2012)


So, you're saying the biggest market with the most financially stable citizens who purchase the most consumer products each year, doesn't matter? Have you seen what's happening on Black Friday? What company wouldn't want to see crowds fighting over their products like that?

Go away.

posted on 16 Jan 2014, 19:10 2

32. QWIKSTRIKE (Posts: 1224; Member since: 09 Mar 2010)


Let's see how it plays out with the Galaxy S5 and the note 4 this year.

posted on 16 Jan 2014, 19:15 2

33. joey_sfb (Posts: 6335; Member since: 29 Mar 2012)


Yes. If they do that it increase product value. Good answer.

However, Apple is hogging on billons of cash reserved and are now the target of multi billons ican get even richer scheme.

posted on 16 Jan 2014, 20:14

36. thealphageek1 (banned) (Posts: 942; Member since: 02 Feb 2013)


Your statement is incorrect. Apple is also beating Samsung in Japan. @1113douglas.

posted on 16 Jan 2014, 23:23 2

52. Jayshmay (Posts: 82; Member since: 27 Mar 2011)


I won't touch anything Apple! Too much proprietary technology!

posted on 16 Jan 2014, 23:27 1

53. Jayshmay (Posts: 82; Member since: 27 Mar 2011)


Motorola really should be doing better. The Moto X seems to be popular, and the Moto G is a very affordable and capable smartphone.

posted on 17 Jan 2014, 04:14

59. MySchizoBuddy (Posts: 155; Member since: 23 Aug 2011)


US is the second largest mobile market after China and you are saying it doesn't matter. you must really hate Apple to make absurd comments.

posted on 17 Jan 2014, 04:15 1

60. MySchizoBuddy (Posts: 155; Member since: 23 Aug 2011)


the car you drive is also proprietary technology. Looking forward to seeing you on a donkey.

posted on 17 Jan 2014, 06:21

63. darkkjedii (Posts: 22955; Member since: 05 Feb 2011)


Got em. +1

posted on 17 Jan 2014, 06:39

64. ardent1 (Posts: 2000; Member since: 16 Apr 2011)


1113douglas: would you give it a rest.

Have you seen the Japanese market for smartphones? Do us a favor, and learn to use google (or some other search engine) on your android smartphone.

posted on 17 Jan 2014, 18:51

72. domfonusr (Posts: 442; Member since: 17 Jan 2014)


When I was here before under a different user name, before my big breakdown where I withdrew from practically the whole world, I had, a couple of years ago, said that in time there would be an iPhone in the hands of three out of four Americans. We are slowly but steadily on our way there still.

posted on 16 Jan 2014, 16:42 1

2. imkyle (Posts: 1078; Member since: 18 Nov 2010)


Comparing the original Galaxy S and the Galaxy S II Samsung id a great job of improving its flagship. They need to do the same for the S5. Besides specs, give us a cleaner TouchWiz and a new design.

posted on 16 Jan 2014, 16:48 8

3. jove39 (Posts: 1912; Member since: 18 Oct 2011)


samsung will lose more market share if/when apple releases iphone with rumored 4.7" screen.

posted on 16 Jan 2014, 19:24 6

34. sam3k (Posts: 121; Member since: 02 May 2013)


And apple will lose market share if samsung release the galaxy s5 with metallic body..

posted on 16 Jan 2014, 23:31 2

54. Jayshmay (Posts: 82; Member since: 27 Mar 2011)


And I'm getting the S5 even if it doesn't have a metalic body! I'm using a Dualtek case on my S4, it's a smartphone, not a piece of fashion people!!!

posted on 17 Jan 2014, 09:01

66. androtaku (Posts: 242; Member since: 12 Dec 2013)


except that it run out of fashion faster than fashion show

posted on 16 Jan 2014, 16:49

5. joseram695 (Posts: 79; Member since: 28 May 2012)


2103 wow can phonearena see into the future lol.

posted on 16 Jan 2014, 16:49 7

6. DigitalJedi_X2 (banned) (Posts: 346; Member since: 30 Jan 2012)


Hmmm... In the article, the writer says, "Unlike Apple and Samsung, all other smartphone makers lost market share in Q4 2013". But if you look at the chart, LG actually gained market share. So which isn't?

posted on 16 Jan 2014, 17:04 1

10. Florin.T (Posts: 251; Member since: 16 Dec 2013)


We meant to say "most", not all. Corrected, thanks!

posted on 16 Jan 2014, 16:54

8. strikercho (banned) (Posts: 156; Member since: 20 Mar 2012)


Anybody surprised? I don't think so.

posted on 16 Jan 2014, 18:25

20. androtaku (Posts: 242; Member since: 12 Dec 2013)


samesung fanboy always surprise at this kind of news

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