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Samsung loses smartphone market share to Apple in the US and to Xiaomi in China

Posted: , by Florin T.

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Samsung loses smartphone market share to Apple in the US and to Xiaomi in China
Both Apple and Samsung increased their smartphone market share in the US in the fourth quarter of 2013 - according to a report published by NPD Group. However, the gap between Apple and Samsung widened compared to the same period of 2012.

42% of all smartphone users in the US had an iPhone in Q4 2013, while 26% owned a Samsung handset. In the same quarter of 2012, 35% of users had Apple smartphones, and 22% were loyal to Samsung. In conclusion, Apple’s market share grew by 7%, while Samsung gained only 4%. It’s probably safe to assume that the launch of iPhone 5S and iPhone 5C (both available since September) helped Apple a lot in the battle with Samsung.

Unlike Apple
Samsung loses smartphone market share to Apple in the US and to Xiaomi in China
and Samsung, most other smartphone makers lost market share in the US in Q4 2013. Motorola, LG, HTC and BlackBerry had less than 10% of the market each, with the Canadian company once known as RIM being at the bottom.

According to Kantar Worldpanel, Samsung’s smartphone market share is also dwindling in China. Reportedly, Xiaomi dethroned Samsung in December 2013 as the most popular smartphone brand in China, helped by its affordable, yet well-equipped devices that are produced locally.

Naturally, Samsung is getting ready to retaliate with its Galaxy S5 flagship, which might be released globally in April. But we’ll probably have to wait until the third quarter of the year before seeing how the S5 fared.

sources: NPD Group, Kantar via TechCrunch

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posted on 16 Jan 2014, 16:41 5

1. 1113douglas (Posts: 191; Member since: 04 Jul 2013)


yea but the US is the only country in the world that apple is beating Samsung in the smartphone market. so it does not really matter

posted on 16 Jan 2014, 16:48 17

4. darkkjedii (Posts: 11464; Member since: 05 Feb 2011)


Tell Samsung it doesn't matter. What doesn't matter, is you saying it doesn't matter, Samsung is a tech giant that wants it's devices in everyone's hands. You're just a PA whiner saying it does not really matter

posted on 16 Jan 2014, 16:53 6

7. rangaha (banned) (Posts: 86; Member since: 05 Dec 2013)


"Samsung is a tech giant that wants it's devices in everyone's hands."

So does every other firm.

posted on 16 Jan 2014, 17:00 6

9. darkkjedii (Posts: 11464; Member since: 05 Feb 2011)


Which is exactly my point, so losing any amount of market share matters to Samsung, no matter what country it is. He's saying only in the US, I guess he has no idea how big a market America is for Samsung. Some people simply need to think, and research before they post. One of the main reasons it matters to Samsung, is because it's apple. You don't wanna lose squat to your arch rival.

posted on 16 Jan 2014, 17:41 3

14. joey_sfb (Posts: 2931; Member since: 29 Mar 2012)


Does it matter to you then? Strangely I am a bit happy to hear that Samsung is getting a lot of competition from XiaoMi. Though I primarily buy Samsung product.

So you see being an Apple fan affect one's ability to think objectivity. How can a very profitable Apple translate to giving you better value as a customer?

posted on 16 Jan 2014, 17:47

16. Commentator (Posts: 2425; Member since: 16 Aug 2011)


It can afford to put more money into R&D, and churn out more advanced products, so I guess that's kind of a better value...

posted on 16 Jan 2014, 19:15 2

33. joey_sfb (Posts: 2931; Member since: 29 Mar 2012)


Yes. If they do that it increase product value. Good answer.

However, Apple is hogging on billons of cash reserved and are now the target of multi billons ican get even richer scheme.

posted on 16 Jan 2014, 19:10 2

32. QWIKSTRIKE (Posts: 871; Member since: 09 Mar 2010)


Let's see how it plays out with the Galaxy S5 and the note 4 this year.

posted on 16 Jan 2014, 23:23 2

52. Jayshmay (Posts: 65; Member since: 27 Mar 2011)


I won't touch anything Apple! Too much proprietary technology!

posted on 17 Jan 2014, 04:15 1

60. MySchizoBuddy (Posts: 53; Member since: 23 Aug 2011)


the car you drive is also proprietary technology. Looking forward to seeing you on a donkey.

posted on 17 Jan 2014, 06:21

63. darkkjedii (Posts: 11464; Member since: 05 Feb 2011)


Got em. +1

posted on 16 Jan 2014, 17:37

13. Mxyzptlk (Posts: 3563; Member since: 21 Apr 2012)


Except HTC did the same thing and look at them now.

posted on 16 Jan 2014, 17:53 7

17. jjjsong (Posts: 57; Member since: 27 Dec 2011)


Samsung didn't lose market share, they earned more market share but just not as much as the amount that Apple earned, in the US.

posted on 16 Jan 2014, 18:31 2

22. Extradite (banned) (Posts: 316; Member since: 30 Dec 2013)


It's time everyone should do well in America, not just Samsung and Apple: HTC,Sony, LG, Nokia, BB, Motorola, and other Oems....

posted on 16 Jan 2014, 23:27 1

53. Jayshmay (Posts: 65; Member since: 27 Mar 2011)


Motorola really should be doing better. The Moto X seems to be popular, and the Moto G is a very affordable and capable smartphone.

posted on 16 Jan 2014, 18:33 1

23. The_Innovation (Posts: 558; Member since: 18 Jul 2012)


So, you're saying the biggest market with the most financially stable citizens who purchase the most consumer products each year, doesn't matter? Have you seen what's happening on Black Friday? What company wouldn't want to see crowds fighting over their products like that?

Go away.

posted on 16 Jan 2014, 20:14

36. thealphageek1 (banned) (Posts: 942; Member since: 02 Feb 2013)


Your statement is incorrect. Apple is also beating Samsung in Japan. @1113douglas.

posted on 17 Jan 2014, 18:51

72. domfonusr (Posts: 369; Member since: 17 Jan 2014)


When I was here before under a different user name, before my big breakdown where I withdrew from practically the whole world, I had, a couple of years ago, said that in time there would be an iPhone in the hands of three out of four Americans. We are slowly but steadily on our way there still.

posted on 17 Jan 2014, 04:14

59. MySchizoBuddy (Posts: 53; Member since: 23 Aug 2011)


US is the second largest mobile market after China and you are saying it doesn't matter. you must really hate Apple to make absurd comments.

posted on 17 Jan 2014, 06:39

64. ardent1 (Posts: 1997; Member since: 16 Apr 2011)


1113douglas: would you give it a rest.

Have you seen the Japanese market for smartphones? Do us a favor, and learn to use google (or some other search engine) on your android smartphone.

posted on 16 Jan 2014, 16:42 1

2. imkyle (Posts: 990; Member since: 18 Nov 2010)


Comparing the original Galaxy S and the Galaxy S II Samsung id a great job of improving its flagship. They need to do the same for the S5. Besides specs, give us a cleaner TouchWiz and a new design.

posted on 16 Jan 2014, 16:48 8

3. jove39 (Posts: 1285; Member since: 18 Oct 2011)


samsung will lose more market share if/when apple releases iphone with rumored 4.7" screen.

posted on 16 Jan 2014, 19:24 6

34. sam3k (Posts: 34; Member since: 02 May 2013)


And apple will lose market share if samsung release the galaxy s5 with metallic body..

posted on 16 Jan 2014, 23:31 2

54. Jayshmay (Posts: 65; Member since: 27 Mar 2011)


And I'm getting the S5 even if it doesn't have a metalic body! I'm using a Dualtek case on my S4, it's a smartphone, not a piece of fashion people!!!

posted on 17 Jan 2014, 09:01

66. androtaku (Posts: 180; Member since: 12 Dec 2013)


except that it run out of fashion faster than fashion show

posted on 16 Jan 2014, 16:49

5. joseram695 (Posts: 45; Member since: 28 May 2012)


2103 wow can phonearena see into the future lol.

posted on 16 Jan 2014, 16:49 7

6. DigitalJedi_X2 (banned) (Posts: 346; Member since: 30 Jan 2012)


Hmmm... In the article, the writer says, "Unlike Apple and Samsung, all other smartphone makers lost market share in Q4 2013". But if you look at the chart, LG actually gained market share. So which isn't?

posted on 16 Jan 2014, 17:04 1

10. Florin.T (Posts: 111; Member since: 16 Dec 2013)


We meant to say "most", not all. Corrected, thanks!

posted on 16 Jan 2014, 16:54

8. strikercho (banned) (Posts: 156; Member since: 20 Mar 2012)


Anybody surprised? I don't think so.

posted on 16 Jan 2014, 18:25

20. androtaku (Posts: 180; Member since: 12 Dec 2013)


samesung fanboy always surprise at this kind of news

posted on 16 Jan 2014, 17:31

11. datphoneguy (Posts: 140; Member since: 15 Sep 2013)


Wow, how did HTC fall so behind...even with the HTC One/Mini/Max, they're still slipping behind even LG...that's just sad.

posted on 16 Jan 2014, 18:19 1

18. nctx77 (Posts: 524; Member since: 03 Sep 2013)


It's call (S)heep. Sammy is becoming a monopoly in the Android camp. All the android fanboys have been singing kumbaya, but that's about to end. Android practically is Samsung. All the other companies will eventually die or get out of the phone game unless something change.

posted on 16 Jan 2014, 18:35 2

26. androtaku (Posts: 180; Member since: 12 Dec 2013)


wait wait wait,i heard samesung S-heep fanboys says S5 with new S-hit features will make everyone buy samsung

posted on 16 Jan 2014, 17:33 6

12. Furbal (Posts: 306; Member since: 22 Sep 2012)


How is gaining 4% a lose in market share? Title is very misleading

Posted from my LG G2

posted on 16 Jan 2014, 17:43 6

15. Commentator (Posts: 2425; Member since: 16 Aug 2011)


Yeah, that's a pretty stupid title. A better title would have been "Apple's Market Share Growth Outpaces Samsung's."

posted on 16 Jan 2014, 18:20

19. Florin.T (Posts: 111; Member since: 16 Dec 2013)


It's not misleading. It's "loses market share to Apple", not "loses market share in general". True, Samsung did register a gain, but not compared to Apple. When your top competitor distances from you, it means you're losing, isn't it?

posted on 16 Jan 2014, 18:44 10

28. _Bone_ (Posts: 2129; Member since: 29 Oct 2012)


You don't gain or lose market share to Apple, you gain or lose market share to the... market. Which is exactly why it's called that, it's not a trick name, it's literally your share of the market. Which Samsung improved. So they are a winning business. There is no way of spinning it. It's a fact.

posted on 16 Jan 2014, 19:06 1

31. elitewolverine (Posts: 1617; Member since: 28 Oct 2013)


And the market is consumers. Believe it or not, they do have stats of how many people are in the market for a new phone. How many they think they will sell etc.

So if there is say 20million potential buyers and you were outsold by your rival by a good amount, then you lost that particular market gain/share to them

posted on 17 Jan 2014, 03:33

58. Florin.T (Posts: 111; Member since: 16 Dec 2013)


_Bone_, if you’re correct, then all those who’ve used “loses market share to *insert competitor/s here*”, including writers for Bloomberg, The Guardian, Ars Technica and others, must be a bunch of uneducated pricks.

posted on 17 Jan 2014, 07:40 1

65. Bootutu (Posts: 189; Member since: 11 Jul 2013)


Here is a better analysis

http://www.gsmarena.com/npd_apple_holds_42_of_us_market_samsung_26-news-7588.php

posted on 17 Jan 2014, 17:23 1

71. _Bone_ (Posts: 2129; Member since: 29 Oct 2012)


Okay, so how do you know Apple "didn't lose market share to Samsung" then? Maybe Apple was set to gain 11% but only gained 7% cause of Samsung, making Apple a loser... see how it's flawed? By all tech sites too who are no business sites and have no clue of what market share is.

posted on 17 Jan 2014, 15:20 1

70. LGisgood (Posts: 435; Member since: 23 Jun 2012)


LG is UP!

posted on 16 Jan 2014, 18:26 4

21. twens (Posts: 632; Member since: 25 Feb 2012)


Typical phonearena. They just want to make Samsung appear loosing next to Apple. US is apples home and it will definitely take sometime before Samsung totally matches Apple. In real sense I think it is apple that is loosing market share in its home land to Samsung. I don't see apple battling sammy with market share anywhere else in the world aside the US. Sammy is a hard force that can't be stopped.

posted on 16 Jan 2014, 20:26 1

37. thealphageek1 (banned) (Posts: 942; Member since: 02 Feb 2013)


Apple is battling (and beating) Samsung in market share in Japan also, not just the United States.

posted on 16 Jan 2014, 18:33

24. bugsbunny00 (Posts: 1029; Member since: 07 Jun 2013)


APPLE is king.

posted on 16 Jan 2014, 19:27 5

35. Extradite (banned) (Posts: 316; Member since: 30 Dec 2013)


At providing mid specs with high demanding price, with also cheap aluminium.

posted on 16 Jan 2014, 20:27 5

38. Commentator (Posts: 2425; Member since: 16 Aug 2011)


While somehow making those "mid specs" outperform all of its rivals' "high specs," with also cheap plastic.

posted on 16 Jan 2014, 20:30

39. Edward_bly (Posts: 194; Member since: 11 Dec 2013)


So true

posted on 16 Jan 2014, 18:34 1

25. The_Innovation (Posts: 558; Member since: 18 Jul 2012)


The way I see it, Apple is an American company, I'd always want to see it do better than the Koreans, since I live in America. I just wish they move everything over to be "Made in USA".

posted on 16 Jan 2014, 18:52 5

30. _Bone_ (Posts: 2129; Member since: 29 Oct 2012)


Define American company. Apple sells Chinese products like everybody else and outsources the majority of it's income to avoid taxes.

Samsung actually employs more Americans than Apple cause it has a much wider range of products and services, and it pays more American tax Dollars than Apple.

Samsung is better for America. Yep...

posted on 16 Jan 2014, 20:39 1

41. The_Innovation (Posts: 558; Member since: 18 Jul 2012)


What about the stocks market? Having a company in your country with a market cap of more than 400 billion, wait, actually, having the richest company in the world, looks pretty good.

Also, Samsung wouldn't be Samsung without Google, and Google does the same thing as Apple. I'm just proud, in a sense, that these companies came from America.

posted on 16 Jan 2014, 21:38 1

43. Commentator (Posts: 2425; Member since: 16 Aug 2011)


If you want to really buy American, get a Moto X. It's the only phone that I know of that's both designed AND assembled here.

posted on 16 Jan 2014, 23:47

56. tedkord (Posts: 4816; Member since: 17 Jun 2009)


Got one for the wife for Christmas. What a nice device and at a great price. Almost got one for myself, but I'm going to wait and see what gets announced over the next few months.

posted on 16 Jan 2014, 21:59 1

47. JerryTime (Posts: 468; Member since: 09 Nov 2013)


Google does the same thing as Apple?! Besides the fact that they don't own sweatshop communities in China to manufacture there substandard products and pay their employees jack I guess you're right. That and Google was ranked the best company in the world to work for in 2013, and Apple wasn't even in the top 50 because of crappy treatmentt of their employees. Yeah Google and Apple definitley on equal ground there.

Apple a total force for good in America... SMH

posted on 17 Jan 2014, 10:50

68. The_Innovation (Posts: 558; Member since: 18 Jul 2012)


Wasn't apple the #1 brand in the world, by beating Coca-Cola? The way I see it big business is big business. Even the Samsung Galaxy phone I had was made in China, the Google Chromebooks, are they not made in China? Or another 3rd world country? I'm shifting from my point. But anyway.

As far as companies and leadership goes, I'm really loving what T-Mobile's CEO is doing at the moment.

posted on 16 Jan 2014, 18:36 3

27. _Bone_ (Posts: 2129; Member since: 29 Oct 2012)


Um Samsung didn't lose market share, they gained market share.

posted on 16 Jan 2014, 18:46 3

29. JerryTime (Posts: 468; Member since: 09 Nov 2013)


Not surprising they just launched their new phones. There will be a similar article about Apple losing market share to Samsung when the S5 launches here in a few months.

posted on 16 Jan 2014, 20:36

40. Commentator (Posts: 2425; Member since: 16 Aug 2011)


Except that the timeframe isn't quarter-over-quarter, it's year-over-year...

posted on 16 Jan 2014, 21:52

45. JerryTime (Posts: 468; Member since: 09 Nov 2013)


Did you even read the article? It's all based off of Q4 numbers of 2012 and 2013. It states it clearly several times throughout it. Even the bar graph says Q4 2012 and Q4 2013.

Wow

posted on 16 Jan 2014, 22:35

48. Commentator (Posts: 2425; Member since: 16 Aug 2011)


Which means you clearly didn't read any deeper than the surface.

It's {Q4 vs Q4}, not {Q4 vs Q3}. If it WERE {Q4 vs Q3/2/1}, then their respective release timeframes would be factored in, because, as you said, they release their flagships at different times. Since they take data from the same quarter of every year, release timeframes don't matter, because Apple and Samsung have released their flagships during roughly the same timeframes over the past two years.

Thus, while Samsung's market share will CLEARLY close the gap sometime in Q2/Q3 of this year (as history has shown), Apple will once again pull away from them in Q4 of this year, and, current trends withstanding, will have HIGHER margin of difference. That's the point that this article made.

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