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Samsung Galaxy S5 takes ice bucket ALS challenge: mocks iPhone, but falls victim to own forgery

Samsung Galaxy S5 takes ice bucket ALS challenge: mocks iPhone, but falls victim to own forgery
As practically every celebrity in the Western world takes part in the ice bucket challenge to raise awareness about ALS (Amyotrophic lateral sclerosis, the illness that you might know as what physicist Stephen Hawking is suffering from), Samsung seems to have thought that it’s a good idea to use the challenge to promote the water resistance of its Galaxy S5.

Tasteful is not the first word that comes to mind when a company uses a public donation campaign to promote its product, but we’ll let this fly and focus on the message. It all boils down to a bucket of ice water pouring down on the Galaxy S5, and Samsung’s S Voice assistant throwing a punch at the iPhone 5s, HTC One (M8), and Lumia 930. The voice challenges the three phones to take the challenge, knowing they are not protected as well from the elements. The Galaxy S5, on the other hand, takes pride in being IP67 certified, meaning that it's protected from dust and from immersion in water of up to 3 feet deep, for up to 30 minutes.

But in a case of the pot calling the kettle black, Samsung falls victim to its own forgery. Notice how the time in the notification area of the S5 says 2:50pm, while the clock in the middle of the S5 screen reads 2:16pm. This obvious faking of the whole ice bucket challenge turns Samsung hard efforts to mock others at itself.



source: Samsung Mobile UK

50 Comments
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posted on 25 Aug 2014, 02:55 10

1. techperson211 (Posts: 678; Member since: 27 Feb 2014)


Nothing beats my Z2 in ice bucket challenge.

posted on 25 Aug 2014, 03:00 9

4. techperson211 (Posts: 678; Member since: 27 Feb 2014)


No wonder s voice didn't bother to call Sony.

posted on 25 Aug 2014, 04:56

30. itsdeepak4u2000 (Posts: 2693; Member since: 03 Nov 2012)


Mocks iPhone... Poor again iCrap... LOL...

We can cheat anywhere, Sammy is taking pride in this challenge. BTW this could be the normal screenshot or might be widget problem.

posted on 25 Aug 2014, 09:33

40. InspectorGadget80 (Posts: 6581; Member since: 26 Mar 2011)


Nothing beats my Z1 in a ice bucket challenge

posted on 25 Aug 2014, 11:30 1

47. dushyant (Posts: 94; Member since: 14 Mar 2011)


Nokia 1100 could take on a tsunami, even without wetting its shoes.

posted on 25 Aug 2014, 14:46 2

49. JC557 (Posts: 1137; Member since: 07 Dec 2011)


And that tsunami was caused by a Nokia 3310 falling into the ocean.

posted on 25 Aug 2014, 02:57 8

2. frydaexiii (Posts: 1236; Member since: 01 Dec 2011)


Just looks like they had a screenshot up instead of a lockscreen, you can clearly see it swipe to the next picture and the notification bar rolling down. So whats so fake about that? The screen is still awake.

posted on 25 Aug 2014, 03:04

5. frydaexiii (Posts: 1236; Member since: 01 Dec 2011)


*almost swipe

posted on 25 Aug 2014, 03:07 4

7. Ashoaib (Posts: 2283; Member since: 15 Nov 2013)


people are crazy, nerds... thats a simple problem... I downloaded and installed weather widgets on my phone and I had the same problem... weather widget was not updating the time.. lets say if actual time on my notification area is 5:15pm while the time on weather widget might be 4:30pm and it wont update untill I tap on weather widget... I uninstall that weather widget due to this reason... P.S. I dont own any GS5 but I think thats a common problem on some widgets

posted on 25 Aug 2014, 03:34 6

17. Settings (Posts: 490; Member since: 02 Jul 2014)


Samsung is clearly cheating. From 64% to 56% battery level in 1 second!

posted on 25 Aug 2014, 04:29 3

26. frydaexiii (Posts: 1236; Member since: 01 Dec 2011)


Which part of it's a screenshot did you not get? A screenshot takes everything, including the notification bar. Obviously, the screenshot was taken at 2:16 with battery percentage of 64%, then they opened this screenshot at 2:50 while the battery percentage was at 54% and recorded the video. While the ice water was pouring down, it hit the touchscreen and it reacted by slightly swiping the screenshot as well as revealing the real notification bar, this is how the gallery works. So there's no cheating, unless you consider a fake lockscreen to be cheating.

posted on 25 Aug 2014, 08:02 2

36. Settings (Posts: 490; Member since: 02 Jul 2014)


Samsung clearly doesnt want to show its flaws. The screen is unresponsive when in water, all the waterproof device does. The flaws? 34 mins after the battery drops 10%. Not so wise to hide its flaws eh?

posted on 25 Aug 2014, 08:48

37. frydaexiii (Posts: 1236; Member since: 01 Dec 2011)


"The screen is unresponsive when in water, all the waterproof device does."

But...the video just showed the image moved when the water hit...So wtf?

"Samsung clearly doesnt want to show its flaws."

So you're telling me if Samsung had used the real lockscreen instead of a screenshot, you still would have known the battery percentage dropped by 10% in 30mins? Are you a jedi?

You're just grasping on straws here...

posted on 25 Aug 2014, 09:43 1

44. Settings (Posts: 490; Member since: 02 Jul 2014)


I dunno what they have done in 30 mins to make the battery drop 10%, if they only did was a screen shot or two. Thats like 5hrs battery life. Does S5 got battery management issues?

posted on 25 Aug 2014, 07:05

34. cezarepc (Posts: 575; Member since: 23 Nov 2012)


Good spot mate! :)

posted on 25 Aug 2014, 04:13

24. sniper1087 (Posts: 378; Member since: 31 Dec 2011)


did you even bother to etc the video on the notification the time change from 2:16 to 2:50 while the water was falling into the phone.

posted on 25 Aug 2014, 09:36

42. amats69 (Posts: 1086; Member since: 12 Nov 2012)


"P.S. I dont own any GS5 but I think thats a common problem on some widgets"

i dont even encounter such problem with my htc sense 6 clock widget...samsung is so lucky on having you fanboy...coz whatever they do, you still praised/depend them...

posted on 25 Aug 2014, 10:01

45. Ashoaib (Posts: 2283; Member since: 15 Nov 2013)


samsung is lucky to have unbiased person who is not its fanboy... who is a fanboy of chinese phones ;)

posted on 25 Aug 2014, 06:07 3

32. fanboy1974 (Posts: 1242; Member since: 12 Nov 2011)


The phone was in gallery mode viewing a screen shot. When the ice hit the screen it registered as a finger press. You can actually see the picture swipe over when the ice hits. I used a Nexus 7 tab on my motorcycle and just the smallest rain drop would cause a screen touch taking me out of navigation mode. If anything it proves that the phone was on and the transition time from pic to pic is very quick.
And why would Samsung fake it? I've seen the S5 survive a pool drop and washer machine challenge.

posted on 25 Aug 2014, 03:08

9. xperiaDROID (limited) (Posts: 5577; Member since: 08 Mar 2013)


Even though I hate Samsung for using this opportunity to promote their phone, they're not cheating in this video. As you can see in the video, when they pour the water on the phone, you can actually see that the phone swiped itself to the next screenshot due to the water on the screen and the notification bar turned black. So, the 2:16pm lockscreen was actually the screenshot.

posted on 25 Aug 2014, 04:29

27. supa_dupa (Posts: 66; Member since: 21 Dec 2012)


They replaced the damaged phone (due to the ice shower), that's why it is showing different battery level and time. It is just not the same phone...and they need couple of minutes to find a second phone.

posted on 25 Aug 2014, 07:47

35. hurrycanger (Posts: 1190; Member since: 01 Dec 2013)


Haha, for real? It's a water resistant phone, man.
If you have eyes, you should clearly see that the the device was never replaced. Look closely at the water on top of the phone. It was consistent before and after the screenshot moved.

posted on 25 Aug 2014, 03:12

11. jibraihimi (Posts: 695; Member since: 29 Nov 2011)


Didn't we read this news earlier on PA.......????

posted on 25 Aug 2014, 03:17 3

13. xperiaDROID (limited) (Posts: 5577; Member since: 08 Mar 2013)


No, PA thought that Samsung cheated on this ice bucket challenge so they posted this article.

posted on 25 Aug 2014, 04:09

23. Ashoaib (Posts: 2283; Member since: 15 Nov 2013)


no, I dont think PA necessorily thought that... what I have observed, PA usually come up with the report which is hot in the news and which usually PA users are discussing... this is a good thing to keep your website intractive

posted on 25 Aug 2014, 03:38

19. SemiFinal (Posts: 57; Member since: 26 Jul 2014)


This is also called Lou Goering's disease

posted on 25 Aug 2014, 04:03

22. avirupdas (Posts: 1; Member since: 25 Aug 2014)


it was the lockscreen tht was opened and the image later was the screen shot so it showed different times

posted on 25 Aug 2014, 04:26 6

25. supa_dupa (Posts: 66; Member since: 21 Dec 2012)


Nokia - connecting people.
HTC - quietly brilliant.
Samsung - always cheating.

posted on 25 Aug 2014, 04:51

28. MINDoSOUL (Posts: 25; Member since: 28 Feb 2014)


I don't understand why is everyone fretting about this, so they didn't shoot the video challenge properly, big deal we all know that S5 and almost every phone can survive the challenge. I am not a fan but u know what it's a very clever idea had they paid attention to detail and execution. you got to love their marketing team.

posted on 25 Aug 2014, 04:52 1

29. D.Lamore (Posts: 194; Member since: 15 Aug 2014)


I don't understand why apple fans are going crazy all over world about S5 ALS challenge. They said its inhumane what samsung did , but they did the same later even when they know iphone can't resist water, lol. If the time like let it go anti-clockwise, the fact still remains that GS5 is water and dust proof and people can actually proof that at home. But can izombies try that at home?

posted on 25 Aug 2014, 10:44

46. sniper1087 (Posts: 378; Member since: 31 Dec 2011)


even samsung wants you to know that is water resistant not waterproof, the Z2 is overall better in that department. the iPhone is still a good phone that suits the average user as well as some advance users, because it can get the job done, it does not have to be water resistant for the users to want to buy it, there are more accessories that take care of that like life proof off for example.

posted on 25 Aug 2014, 07:04

33. vikas1234 (Posts: 1; Member since: 25 Aug 2014)


The lockscreen actually gives very less time before the screen turns off. Thats why probably they used a screenshot of lockscreen. The ice showed the notification bar and thats how it is i guess.

posted on 25 Aug 2014, 09:10 1

38. Daytonadave17 (Posts: 48; Member since: 26 Oct 2013)


DONT HATE ON NOKIA WHILE IM SNOWBOARDING AND USING MY OHONE WITH GLOVES ON!! ;-) LOL. DO THAT SAMSUNG! OH WAIT YOU CANT! YOU TOO WORRIED ABOUT PLASTIC PHONES AND WATERPROOF CRAP! LMAO

posted on 25 Aug 2014, 09:17

39. TBomb (Posts: 144; Member since: 28 Dec 2012)


If Samsung was really cheating, dont you think that they wouldve made the catch before airing this? Especially one so obvious?

Also, if the screen did break or got messed up wouldn't they have projected the same image on the phone screen? It can't be that hard to put the lockscreen image in the forground of the video... it's not like the commercial was 30 minutes long.

posted on 25 Aug 2014, 09:37

43. InspectorGadget80 (Posts: 6581; Member since: 26 Mar 2011)


Some people here don't realize Gsv is a water resistant phone. How typical they keep bashing Samsung that the GSV is IP CERTIFIED.

posted on 25 Aug 2014, 12:00

48. hominey_hominey (Posts: 1; Member since: 25 Aug 2014)


I'm going to be that guy, but Steven Hawking does NOT have ALS. He has a related issue, but it is not ALS. 80% of people with ALS die within 5 years of diagnosis. He's been around for a long time.

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