RIM to license BB10 to Samsung and HTC?
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A move like this might explain why RIM has whittled down the number of handsets it is working on. Having to compete against other manufacturers would most likely create a squeeze on RIM’s hardware division, at least in the short term. On the other hand it might help buoy up market share of BlackBerry devices. Aside from licensing fees, RIM also gets revenue from BES and other services that run on its BlackBerry operating system, so licensing could prove to be more lucrative for them over the long haul.
Of particular interest would be if major Android and WP7 OEMs Samsung and HTC end up making BlackBerry smartphones. This diversifying of their product portfolios may be in response to Google’s purchase of Motorola, which some manufacturers may view as creating a conflict of interest at Google. It may also be in response to legal pressure and patent licensing costs many Android OEMs face today. If OEMs are looking find a viable second platform to support, the decision may also be driven in part by the poor sales of WP7 and Microsoft’s special treatment of Nokia.
In the end OEMs care most about what consumers want to buy. If a strategy of licensing BB10 to other companies is to work, RIM will have to make their next-generation mobile OS compelling enough to draw in customers away from Google’s Android and Apple’s iOS ecosystems. As Microsoft has learned over the last 18 months, that’s easier said than done.
Would you be interested in purchasing a BB10 handset from Samsung or HTC? Let us know in the comments below!
source: Barron's via BGR
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36 Comments
1. drahmad posted on 05 Jan 2012, 14:13 4 3
every decision that bb makes, shows how badly they are caught...
7. digicon posted on 05 Jan 2012, 14:24 5 2
Every decision that BB makes ? . . Have you seen your profile pic . ? . eek . . .
28. metoyou posted on 05 Jan 2012, 20:41 0 0
I think this is a good decision make by RIM, let other manufactures spread its OS to mass consumers so RIM can focus on enterprise front and make the OS even better,ultimately this also strengthen the BB ecosystem as well.
personally i think QNX have the potential, the battery life, the superb smoothness, multitask and etc but RIM fail deliver it and now it's a good chance to spread its wing
Keep it up RIM!
30. sudhar131998 posted on 06 Jan 2012, 00:25 1 0
whoah think about new names
1.Samsung Galaxy BB
2.HTC BB sensation or HTC triple B for the beats audio based phone.
33. systamatics posted on 06 Jan 2012, 10:57 1 0
NO! we want ONLY the BBM (messenger) on android , not the OS!
2. zake892 posted on 05 Jan 2012, 14:13 1 0
well if that not a sigh R.I.M is dieing idk what is
3. kamejoko posted on 05 Jan 2012, 14:16 4 2
Never buy BB10 handset from Samsung or HTC. Never and never.
5. aleks posted on 05 Jan 2012, 14:21 1 1
I actually wouldn't mind buying a Samsung or HTC device from bb.
6. rockstarlive posted on 05 Jan 2012, 14:21 5 0
Well BB10 is gonna debut at MWC anyway next month.....so far at least not unless they decide bankruptcy.
BB10 on a Samsung phone. No
BB10 on a HTC phone, maybe
8. christianqwerty posted on 05 Jan 2012, 14:25 4 3
The main reason to buy a blackberry is the outstanding battery life and build quality, that is both gone with Samsung and HTC
17. catfacepanda posted on 05 Jan 2012, 15:52 2 0
Maybe not. Battery life depends a lot on how the OS manages resources too. I agree with build quality though.
21. Gotchafone posted on 05 Jan 2012, 17:50 3 1
HTC build quality is second to none. (Personal experience)
Unless you buy a Mytouch, then I agree.
24. remixfa posted on 05 Jan 2012, 18:13 0 0
Considering the longest lasting touchscreen smartphone availible right now is the SGS2 which is obviously a samsung, I dont get your point.
I think that a samsung superphone like an SGS2 with BB10 would be an ultimate test of the viability of BB10. With the new exynos 4212 chips coming out with 50% better battery life, that would get rid of any concerns right there.
What a beautiful set that would be. cant wait. :)
10. godsarmylds posted on 05 Jan 2012, 14:30 0 0
If I were Samsung and HTC I would say "hell no"!!! waste of finance to focus on any type of integrated blackberry os on their devices. Its not the blackbarry equipment its the OS. All your doing is masking the problem with the HTC or Samsung name. Lets be completely honest the only manufacture that can pull this one off is Apple. You slap an apple on the Blackberry device they'll sell like hot cakes.
11. rockstarlive posted on 05 Jan 2012, 14:34 0 2
I predict Black Berry is gonna fold in before MWC
