Currently there is a BlackBerry server access fee that gets passed on to the carriers. A “senior source” spoke to BGR and said the company is looking into dropping that fee. While it would cost the company over $1 billion in revenue a quarter, the hope is that the carriers would increase sales of BlackBerry devices.
While competitive pricing is a factor in any sales environment, it doesn’t seem like a price break is going to be enough to sway the hordes of Android and iOS fans that already know what they want in a device. It may help in the situations where a customer enters a store with the intention of being “sold” a device by a salesperson, but it doesn’t seem like a cure all.