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Nokia responds to poor Lumia 800 sales claims: "Our best launch in recent history"

Posted: , by Scott H.

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Nokia responds to poor Lumia 800 sales claims:
The launch of Nokia’s Lumia 800 continues to garner speculation as to its early success or failure. Nokia initially said they were excited about the response they’d seen in the initial UK release, even amid reports that sales were tepid relative to other top tier smartphones. Now they are responding once again to defend the sales performance of their new Windows Phone 7 handset.

Pierre Ferragu, Bernstein Research analyst, started off the second round of criticism. Ferragu claims that his analysis of Google Trends found the amount of search “buzz” for the Lumia 800 was the same as that seen for the N8, a previous top shelf Nokia smartphone that saw limited sales. Widespread coverage of Ferragu’s findings have been blamed for a drop in Nokia share prices this week.

In responding to Ferragu’s claims, Nokia spokesman James Ethridge said, "Based on earliest data, the sales start of the Lumia 800 is the best ever first week of Nokia smart phone sales in the U.K. in recent history." He also indicated that according to Net Promoter Scores – a measure of how likely an owner is to recommend the product to a friend – the Lumia 800 is the most successful Nokia device in recent history.

The team from Espoo isn’t out of the thicket yet; as we reported yesterday, Pacific Crest analyst James Faucette downgraded sales expectations for the quarter, suggesting that Nokia may only ship half a million Lumia 800 units to retailers. That’s down sharply from the 2 million units originally forecast.

We think it might be a tad premature to write off any phone after a week or two of (unreleased) sales numbers. The phone hasn’t even hit the North American market. Yet it’s hard to deny that a continuing stream of bad news can only hurt the willingness of carriers to pick up the phone, and might decrease consumer demand in markets that are still waiting for its release.

What do you think – Is the Lumia 800 getting an unfair rap? Did Nokia misread the market? Sound off below.

source: MarketWatch via Symbian Freak

27 Comments
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posted on 23 Nov 2011, 11:56 10

1. downphoenix (Posts: 2235; Member since: 19 Jun 2010)


it probably is their best launch in recent history, they havent had anything else significant in a year.

posted on 23 Nov 2011, 21:49

23. hepresearch (unregistered)


true... and also very sad.

posted on 23 Nov 2011, 12:11 5

2. remixfa (Posts: 13902; Member since: 19 Dec 2008)


2 things

1) i think everyone should get off of nokia's ass and quit doom n glooming the phone to obscurity before it even has a chance.

2) if the numbers really are that bad, and its nokia's best launch, what they are really saying is "were OK with mediocre sales, were used to them". Which is indeed sad.

posted on 23 Nov 2011, 12:31 2

3. networkdood (Posts: 5617; Member since: 31 Mar 2010)


That includes P.A....or is that P.I.T.A.?

posted on 23 Nov 2011, 13:47 2

7. Droid_X_Doug (Posts: 5289; Member since: 22 Dec 2010)


Meh. iFans dump on Android devices and Android fans dump on iDevices, so why should Nokia get a pass? Same goes for RIM. People get to voice their opinion, and IMO, Nokia is a bit on the underwhelming side.

posted on 23 Nov 2011, 17:12 1

14. thatdude1 (unregistered)


I think it's enough already with the doom-and-gloom for Nokia. They are going to make a comeback in the smartphone area, and when they do, all the naysayers will eat their words.

posted on 23 Nov 2011, 16:10 1

11. andro. (Posts: 1927; Member since: 16 Sep 2011)


Agreed Nokia may consider it their best launch but that's because of very poor performance in the smartphone market previously with n8 c7 etc so in contrast its seems better to them. Seeing no little to no windows phones sell in our shop it doesn't bode well for Nokia in the smartphone sector. Having been speaking to a nokia rep recently nokia know and acknowledge this but they manage to achieve yearly targets through the 'feature phone' sectors alone,ie. nokia c2-02s,c3,7230 etc.

For instance if the n8 had been android it would have been a huge seller

posted on 23 Nov 2011, 21:38

20. hepresearch (unregistered)


1) it is rather early for passing judgement... but it does not look so great so far.

2) the numbers, so far, are bad... it is their best launch in recent months... and it is indeed quite sad.

posted on 23 Nov 2011, 12:38 4

4. Netolic (Posts: 139; Member since: 18 Oct 2011)


Nokia is a dying breed

posted on 23 Nov 2011, 13:06 2

5. Ocean02 (Posts: 28; Member since: 17 Nov 2011)


Nokia should bring an Xpressmusic WP7.5 just like old days.:)

posted on 23 Nov 2011, 13:19 1

6. omarc26 (Posts: 357; Member since: 05 Dec 2009)


Thats what they get for not releasing there awesome phones on a US carrier.. me personally I gave up and don't care anymore for nokia and sony ericcson phones. I gave up on them nokia and sony ALWAYS release there awesome phones on an european carrier and some canadian and mexican carrier but never a carrier here in the US. The only phones we get feom them are some cheap phone while they give europeans awesome phones like this one and the n8 ,AND I am not buying them unlocked to use with at&t even tho I have at&t because I am not paying 500-600 for a phone and yes I have the money but I rather buy clothes with that. Its not fair cuz those phones that are 500-600 bucks unlocked are very cheap on a european carrier.

posted on 23 Nov 2011, 14:33 3

8. BlowJobs (Posts: 25; Member since: 30 Jun 2011)


Could Nokia and RIM just die already?

posted on 23 Nov 2011, 14:52 1

9. Droid_X_Doug (Posts: 5289; Member since: 22 Dec 2010)


I think they are in a race to the bottom to see who dies first. The hope is that the survivor gets the spoils of the dead. However, there won't be much in the way of spoils, as the customers by and large will have migrated to either iDevices or Android.

posted on 23 Nov 2011, 16:48 1

13. -RVM- (Posts: 329; Member since: 19 Oct 2011)


Why would u want any tech company to die ? Especially the one which owns one of the biggest patent portfolio as the result of their research ?

posted on 23 Nov 2011, 21:41

21. hepresearch (unregistered)


patent feast for the living...

posted on 23 Nov 2011, 18:17

18. jackhammeR (Posts: 1548; Member since: 17 Oct 2011)


and you?

posted on 23 Nov 2011, 15:10 3

10. PaulNotFromSweden (Posts: 51; Member since: 16 Sep 2011)


It really is unfortunate that Nokia has sunk as low as it has here in the US. It is still a solid brand elsewhere. They were fatally late to the touch-screen party, and then to the mass-market smart phone party. Hitching their wagon to Windows may be their final downfall as that platform is not doing well in terms of sales. Friends who own Windows phones love them, but the numbers are so tiny it may not matter. It's terribly sad to see such a great company reduced to what it is by monumental mistakes by its management.

posted on 23 Nov 2011, 16:23 3

12. ZEUS.the.thunder.god (unregistered)


these analysts sound shi* to me. Nokia definately deserves a chance

posted on 23 Nov 2011, 17:27

15. 7thspaceman (Posts: 902; Member since: 14 Feb 2011)


Nokia realizes it's first batch of Windows 7 phones are not the highest in the number of features compared to other windows phones that are on the market they will sell out these models and proceed to make & sell the Apollo class windows 8 phones the ones
that spec for spec will be as good as the Iphone and the android phones that are on sale. this is when windows phones will look like and be Winners because they will have all the high tech hardware that will go with their Award winning phone operating system the Metro smart tiles

posted on 23 Nov 2011, 17:39 1

16. Pdubb (Posts: 237; Member since: 08 Aug 2011)


I can't help but wonder how you can tell how successful a phone is selling by searching google for "buzz". It seems that if a phone is selling in one region it would not be widely searched. It would also seem to me that there is really not much to search for about WP7 really. I wonder how much other phones are being searched it seems that there is no context to this research. I would love to see the numbers for each phone.

posted on 23 Nov 2011, 18:05 1

17. remixfa (Posts: 13902; Member since: 19 Dec 2008)


if the nokia WP7 experiment fails.. expect to see an N8-Android edition. :)

posted on 23 Nov 2011, 21:49 1

22. hepresearch (unregistered)


They will not survive another epic failure of such proportions. If WP7 on Nokia goes bust, there will not be a Nokia Corporation left to adopt Android...

posted on 23 Nov 2011, 18:18

19. jackhammeR (Posts: 1548; Member since: 17 Oct 2011)


I hope not

posted on 24 Nov 2011, 00:28

24. xtremesv (Posts: 180; Member since: 21 Oct 2011)


Nokia didn\'t have to marry M$ in the first place (Elop for CEO... really bad idea). The best strategy would\'ve been to adopt 2 or 3 mobile OS\'s, Android included of course.

posted on 24 Nov 2011, 11:25

25. Just_a_boy (Posts: 183; Member since: 18 Oct 2011)


I think that nokia could be better running meego.

posted on 25 Nov 2011, 05:44

26. buggerrer (Posts: 282; Member since: 21 Sep 2011)


It's too little, too late for Nokia.

The more cynical ones among us would sneer at the 'partnership' with Microsoft, and Stephen Elop's irrational exuberance regarding the WP7 platform.

I am perfectly fine with Nokia wanting to make Windows phones. What I am against is it sacrificing its rich legacy for some flimsy promise of a 'third ecosystem'. What I am against is Nokia betting its future and fortune on a platform which even Samsung and HTC didn't even dared to gamble on.

Also, there are credible rumors that a Symbian Nokia N8 successor will be out in mid-2012.

posted on 13 Jan 2012, 09:29

27. hhvdblom (Posts: 6; Member since: 13 Jan 2012)


they sell well. the phones are build by compal and they shipped 2.1 million. the expect to ship the double amount of that the first quarter of 2012. so i think thats not bad. and thats only for the lumia 800 and 710 because the 900 will be build in finland.

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