Nokia bullish on initial Lumia 800 sales, carriers not so sure

Nokia bullish on initial Lumia 800 sales, carriers not so sure
Nokia’s Lumia 800 made its debut in the UK on Wednesday. Most analysts feel that riding on it are the hopes of both Nokia and Windows Phone 7. Given how much is at stake it’s no surprise that Nokia had glowing things to say about the launch. Nokia spokesman Ray Haddow said that the level of preorders and consumer reaction “lead us to be very positive about the launch”.

Insiders from two UK carriers that spoke off the record claimed that actual sales numbers are not so rosy, being far lower than the iPhone 4S and high-end Android devices. UK carrier Orange was a bit more positive, saying their pre-order numbers were quite good, although they noted that half of those had taken advantage of a give-away of a free Xbox 360 with their order.

It’s probably not realistic to expect massive front-loaded sales. Windows Phone is still an unknown quantity for most smartphone buyers, and while Nokia is a popular brand in Europe they are creating something of a new brand identity as a WP7 OEM.

Nokia CEO Stephen Elop reinforced this sentiment, indicating that he expected sales to climb over time. Elop referred to the Lumia 800 as “not just another model”, but “something brand new”. The Lumia 800 has received fairly positive reviews, but it’s not the first Windows Phone handset on the market.

We won't know for sure until hard sales numbers are reported. What do you guys think? Is Nokia looking at this with rose-colored glasses, or will sales ramp up over the coming months?

source: Financial Times via The Verge

FEATURED VIDEO

24 Comments

1. shafboy

Posts: 179; Member since: Sep 26, 2010

Well I love Windows Phone and I have one, and if I was getting a Windows Phone now it would definitely be this. But for some reason I think that it isn't as amazing as I expected.

2. snowgator

Posts: 3621; Member since: Jan 19, 2011

I am sure the 800 sales aren't as good as the iPhone 4S or high end Androids. And that is okay. 2012 is a much more important sales period for not just Nokia, but Windows Phones in general. What they need Q4 is increasing sales, not leading sales. My opinion still is if WP, led by Nokia, get to 10% - 15% world wide smartphone sales by the end of 2012, than all is good. If not, all excuses are over and there will be trouble.

3. Scott_H

Posts: 167; Member since: Oct 28, 2011

I think your expectations and time-frame are spot on snowgator. Whether they can make those numbers remains to be seen.

4. Penny

Posts: 1847; Member since: Feb 04, 2011

Has not reached the level of sales of Android and iOS, that's for sure, but at least on the carrier Orange U.K., the preorders for the Nokia 800 have made it the best selling Nokia phone ever for that carrier. I'd say that's something to make Nokia hopeful.

5. shy2papa

Posts: 336; Member since: Jan 23, 2010

To be honest WP7 wont save Nokia, Nokia would have been better off if it went with MeeGo or Android. WP7 is not as good as Meego or Android the OS is just plain boring.

6. ilia1986 unregistered

It's not so much the OS as it is Nokia's inability to understand that the world belongs to Android now. That said, maybe it IS about the OS ;-)

9. FAW-Q

Posts: 63; Member since: Jul 29, 2011

Nokia would have been one of the top Android manufacturers if they had taken the Android route.

21. medicci37

Posts: 1361; Member since: Nov 19, 2011

@ FAW-Q I agree 100%

11. Pdubb

Posts: 249; Member since: Aug 08, 2011

I don\\\'t understand what makes Android or Meego exciting to you! I have an Android(pos Samsung Transform)as well as my wife(LG Optimus S) and neither are spectacular. Her purple phone is nice I guess but it is nothing that excites me. The Nokia 800 is a nice phone it looks nice and WP7 is different from the others of icons on a screen. My next phone will be a WP7 device as well as my wife. My daughter (16) wants a iPhone or Evo so who knows what she will get after she sees my new phone. But on topic every OS is pretty much boring until you do something with it. I would do more with my phone if I could. I enjoy it but I do not love it anymore.

15. lubba

Posts: 1313; Member since: Jan 17, 2011

I ask them the same question. Answers boil down to customization and hardware. nothing more.

17. idgaf

Posts: 31; Member since: Sep 06, 2011

Well youre comparing a low end android to a high end wp7. High end androids are pretty frickin beast.

14. lubba

Posts: 1313; Member since: Jan 17, 2011

Wtf is this post! Damb fanboys!

19. SuperEd

Posts: 132; Member since: Oct 18, 2011

Right. WP7 is not as good as Andriod. It's superior in every possible way imaginable.

20. lubba

Posts: 1313; Member since: Jan 17, 2011

Better or not, doesn't matter. To the many who are using wp, its smooth, fast, and easy to use. I won't stoop myself to low levels comparing OSs because i don't see a need. Wp works, its different, user friendly, artistic and beautiful in its own right.

22. medicci37

Posts: 1361; Member since: Nov 19, 2011

@ superEd name 1. Until today,I didnt know ms had fanboys. MS in general is pathetic. the main drawback of owning a pc is having 2 use MS Os !

24. eaxvac

Posts: 328; Member since: Jan 15, 2012

lol fandroid faa`g

23. eaxvac

Posts: 328; Member since: Jan 15, 2012

lol fag

7. Ocean02

Posts: 28; Member since: Nov 17, 2011

Next year we\'ll see Nokia. Maybe Windows 8 will be a complete OS for it, by then Android next version will be released.

8. Forsaken77

Posts: 553; Member since: Jun 09, 2011

Hell, I'm an Android user but I'd buy this phone if I got a FREE 360 with it also. I think they're negating the fact that pre-orders are high because of this. I know they mentioned it but this fact is the sole driving force here. They're giving away a $300 console!!! As the old saying goes... it takes money to make money.

13. andro.

Posts: 1999; Member since: Sep 16, 2011

Agreed.without the console sales would be far far far lower

10. xtremesv

Posts: 299; Member since: Oct 21, 2011

If Nokia had kept MeeGo as their main OS, I would\'ve considered a Nokia phone once more. WP7 is a good OS but not for my taste. It seems I will remain with Android for some time.

12. andro.

Posts: 1999; Member since: Sep 16, 2011

overly colour saturated rose tinted glasses from nokia id say. Bad choice with wp means the final nails in the nokia smartphone coffins are already easing in

16. plong

Posts: 1; Member since: Nov 17, 2011

android, people keep on talking about android, praising it..damn this android phone...power hungry(poor battery life)...s**t!!!

18. charms55

Posts: 41; Member since: Nov 08, 2011

Isn't it getting tiring having the carriers exhibit such laziness? Selling the latest Android or iPhone is a no brainer and in the US I have heard of sales people even all but refusing to show the phones. So I take with a grain of salt the excuses they might offer as to weak sales of the Windows Phones. This is also being judged on pre-orders, so maybe once the stored line them up like other devices, who is to say?

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.