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Nielsen's June data pegs Android on 39% of US smartphones, iOS holds 28%

Nielsen's June data pegs Android on 39% of US smartphones, iOS holds 28%
Nielsen came up today with one of its nifty block diagrams that show the market share of each mobile operating system and manufacturer in easy to understand visuals.

Since the data is from June, this is as fresh as it gets before this month is over. Android now holds close to 40% of the smartphone market in the US, while iOS keeps 28%, BlackBerry 20%, and Microsoft's mobile operating systems have about 8%. Trailing behind are HP with its webOS offerings, and Nokia's Symbian with 2% each.

What's interesting is that HTC holds the lead in both Android, and Windows Phones, which comes to show how important is the US market for its well-being, and that the negative effect of an unfavorable ITC ruling in the patent wars with Apple will prove significant.

Nielsen also found out in a separate study that the majority of new phone purchases in the US are smartphones, so this diagram below will be becoming more and more representative for the whole US cell phone market in the future.

source: Nielsen via AllThingsD

Nielsen's June data pegs Android on 39  of US smartphones, iOS holds 28



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posted on 28 Jul 2011, 07:44 2

1. remyrz (Posts: 188; Member since: 28 Oct 2010)


just some points to wp7 and that should be it

posted on 28 Jul 2011, 08:23 6

2. SuperAndroidEvo (Posts: 4003; Member since: 15 Apr 2011)


This is also indicative of what is happening in the rest of the world. The masses are embracing Android's reputation of quality & innovation. These numbers should jump exponentially when Android Ice Cream Sandwich sees the light of day. I love my little green robot. HTC looking good for Android in the United States of America. Motorola has 11% wow I thought Samsung would be ahead of them. That can change once the Samsung Galaxy S II hits the US though. My dark horse for the future is Windows Phone 7. I like what they are doing there. Wait until the Nokia WP7 hits. That looks to be a fascinating device!

posted on 28 Jul 2011, 08:29 3

4. taco50 (banned) (Posts: 5506; Member since: 08 Oct 2009)


Lol did you read the article just below about androids 40% return rate? I don't know about a "reputation of quality & innovation". More like flooding the market with cheap handsets.

posted on 28 Jul 2011, 09:16 6

12. Sniggly (Posts: 6992; Member since: 05 Dec 2009)


Did you read the part where the other article was a completely unsubstantiated rumor talking about "some" Android models and not Android as a whole? HTC, Motorola, and Samsung all have high end models which people will swear by.

posted on 28 Jul 2011, 09:29 3

18. taco50 (banned) (Posts: 5506; Member since: 08 Oct 2009)


Hey I even said I don't think the return rate is that high, bit it's definitely higher than iPhone even on high end androids.

posted on 28 Jul 2011, 09:37 3

26. Sniggly (Posts: 6992; Member since: 05 Dec 2009)


"Definitely higher even on high end Android models."

Don't be so sure. On Verizon Wireless's website, many of Verizon's high end Android models stand at 4 and 4 and a half stars. Some of the poor reviews on models like the X2 aren't even written by people who bought the phone, but are venting because it's not LTE and so little about it changed from the X.

And in the meantime, the iPhone's ratings there are also at 4 and a half stars. We don't know about AT&T though, because for some odd reason the only phone you can't review period is the iPhone.

posted on 28 Jul 2011, 09:18 6

14. SuperAndroidEvo (Posts: 4003; Member since: 15 Apr 2011)


That article represents the low end Android products not all Android you legend of the human race! lol It says some Android phones, REMEMBER Android has millions phones out there from different manufacturers Apple just has one. The title of that article is “Returns for some Android handsets reach 30-40%”. Please don't make a post claiming you are smart when you are aloof to everything around you. taco50 you sound so ridiculous when you say things like that. When Android is activating 500,00 phones a day, of course there will be returns on & the key word here is “SOME” phones. High-end Android phones have a reputation for quality & innovation. HTC, Samsung, Motorola, LG & so on will tell you that. taco50 you never cease to amaze me. lol iSheep always hoping around never making sense. Ohh did your Mom & Dad pay your phone bill yet. (Just looking out for my favorite 16 year old!) :-)

posted on 28 Jul 2011, 09:32 3

21. taco50 (banned) (Posts: 5506; Member since: 08 Oct 2009)


You write like a 16 year old on twitter. Try to make this more legible.

posted on 28 Jul 2011, 09:40 3

30. SuperAndroidEvo (Posts: 4003; Member since: 15 Apr 2011)


Right my writing is not legible. O..........K!
Whatever makes the day go by for you!

posted on 28 Jul 2011, 11:48

44. iwebdroidberry7 (Posts: 230; Member since: 17 Jan 2011)


I don't understand why you have to make this into another penis slinging competition! Android is doing great and Apple is doing great, stop being such fanboys Jesus!

posted on 28 Jul 2011, 15:29 3

55. remixfa (Posts: 13903; Member since: 19 Dec 2008)


evo.. you type like a doctor!! lol. i dunno.. how can e-print not be legible? Taco, hold CTRL and scroll up on you mouse. Make it bigger if its not legible.. lol

oooh, you mean he has poor GRAMMAR, taco? lol

For online blogging, its not bad really. He's probably got better grammar than me anyways.. lol

Poor taco, cant even get his insults right.

posted on 28 Jul 2011, 15:44 2

57. SuperAndroidEvo (Posts: 4003; Member since: 15 Apr 2011)


9 out of 10 times I am typing away on my HTC Evo 3D. I always turn the auto correction off because I feel it gets in my way more than it helps. I work during the day, & if my work allows me then I can post some comments. I thought my grammar was on the ok side. It's hard to be grammatically correct when I literally have a 30 second window to post my comment. Also after 6:00 p.m. I am never on because I like to unwind, catch the game, & be with my wife & kids! lol Hey I try though! :-)

posted on 28 Jul 2011, 10:14 2

40. Mobile-X-Pert (Posts: 565; Member since: 20 Dec 2010)


No, this is just happening in the US. Everywhere else Nokia and Samsung are dominating follwed by HTC and Apple.

posted on 28 Jul 2011, 13:08 3

49. SuperAndroidEvo (Posts: 4003; Member since: 15 Apr 2011)


Android is the #1 mobile OS in all the world. So your numbers are a bit off.

posted on 28 Jul 2011, 15:31 2

56. remixfa (Posts: 13903; Member since: 19 Dec 2008)


Outside of america Samsung is slamming HTC. I think he was just saying that this chart is only ment for america and while total percentages might be close, the individual manufacturers leads change by country.
For the entire world Samsung leads all other android manufacturers. Maybe it has to do with the fact that there isnt A DARN GALAXY 2 LAUNCHED IN AMERICA yet? :)

posted on 28 Jul 2011, 13:42

50. stealthd (Posts: 956; Member since: 12 Jun 2011)


Are you capable of saying anything that doesn't sound like a fanboy's blog?

posted on 28 Jul 2011, 08:27 5

3. taco50 (banned) (Posts: 5506; Member since: 08 Oct 2009)


What's interesting here is how far ahead Apple is of all the android selling manufacturers. Samsung had 8% to Apple's 28% and that's with the SGS II. Also despite all the negative news for RIM they seem to still be doing pretty well every time actual results are coming out.

Remix pay attention here. 20% of samsung smartphones are windows based.


I expect with an iPhone 5 release Apple pushes past the 30% mark.

posted on 28 Jul 2011, 09:14

11. dandirk (unregistered)


Taco in my opinion it isn't very interesting at all... in fact it's predicable and obvious.

iOS is essentially only available on one phone, the iphone. Yet android is on many different devices by many makers. Samsung has to compete with other android makers, but iphone does not.

If Apple licensed out iOS to other makers it would be much more interesting and telling. Yet the fact they don't is one of the main reasons why their OS is so stable and effective on what could be considered lesser hardware.

posted on 28 Jul 2011, 09:27 3

17. taco50 (banned) (Posts: 5506; Member since: 08 Oct 2009)


"Samsung has to compete with other android makers, but iphone does not"


iPhone doesn't compete with android? Interesting...

posted on 28 Jul 2011, 09:32 2

22. Sniggly (Posts: 6992; Member since: 05 Dec 2009)


The iPhone only has to compete with Android as a whole.

However, let's say you have decided to get Android. Well, now you have four carriers and about forty models to choose from. You can only pick one, so the other models suffer when you do.

Oh, and considering the large chunk of iPhone sales that are 3GS models, selling mainly because they're fifty bucks, I would say the percentage of iPhone 4s using up market share is significantly less than 28 percent.

posted on 28 Jul 2011, 10:00 2

36. taco50 (banned) (Posts: 5506; Member since: 08 Oct 2009)


People don't decide to get an "android" though they pick out a phone. Very few people go by OS.

posted on 28 Jul 2011, 11:59 1

46. Sniggly (Posts: 6992; Member since: 05 Dec 2009)


People who are actually looking to buy a smartphone do go by putting OS to an extent. Most of Verizon's customers, at least, are coming off of Blackberries. For them, depending on their needs, Android, iOS, or WP7 might offer better solutions; it just depends on which looks and feels best to them.

Then the phone itself comes into consideration. I don't notice because I've used it for so long, but some people think 4.3 inches is too monstrous for a screen. On the other hand, for some people, a 3.5 inch screen is just too cramped. Then there are factors like a physical keyboard: my friend, who has long nails, has a tough time with touchscreen keyboards, and since AT&T has a piddling selection of phones with such, she's getting the Inspire, which has the biggest screen for the price, so she has an easier time adapting.

So while the phone itself may be the final consideration, the OS definitely does come into play early on.

posted on 28 Jul 2011, 14:02 3

51. 530gemini (Posts: 2198; Member since: 09 Sep 2010)


@sniggly. How about the large chunk of sales of android devices offered for FREE?

Before you apply a logic to the iphone, you may want to consider that the same logic also applies to android devices.

posted on 28 Jul 2011, 14:45

54. Sniggly (Posts: 6992; Member since: 05 Dec 2009)


Yeah, I know that there are a ton of cheap and free Android phones out there, but to the consumer buying the iPhone 3GS, it's still an iPhone for 50 bucks, whereas on the less expensive Android phones, it's usually clearer that you're getting a bargain device.

posted on 28 Jul 2011, 17:06

60. 530gemini (Posts: 2198; Member since: 09 Sep 2010)


@sniggly. So what's your point? That cheaper and older iphone models shouldn't be considered while the tons of free android are totally in the mix? That Apple should sell iphone 3gs the same price as the iphone4 for it to be validly accounted for in this chart? Lol.

posted on 28 Jul 2011, 18:16

62. Sniggly (Posts: 6992; Member since: 05 Dec 2009)


No. My point is that the phone's stellar sales are split up among two models instead of one, which is something that is often ignored. This is in RESPONSE TO those who say that people only buy cheap Android phones.

posted on 29 Jul 2011, 00:37

68. 530gemini (Posts: 2198; Member since: 09 Sep 2010)


@sniggly. And android market share are split into how many devices again? Lol. Geez sniggly. It's totally ok to sum up all android phones regardless whether they're low end, mid-range, or high end. But we have to be picky about the iphone4 and the iphone 3gs, hahahahaha. Can you be a little less obvious with your biases, lol.

posted on 29 Jul 2011, 09:52

72. Sniggly (Posts: 6992; Member since: 05 Dec 2009)


Gemini, you still need to work on your reading comprehension. I said that breaking down iPhone sales into specific generations is only done in response to those who insist on breaking down Android sales.

posted on 28 Jul 2011, 09:37 1

27. SuperAndroidEvo (Posts: 4003; Member since: 15 Apr 2011)


taco50 please stop you are killing me softly with you higher education. This year as a Junior please, please pay attention in class! lol

posted on 28 Jul 2011, 09:38 1

28. dandirk (unregistered)


Yes the iphone does not have to compete with ANY other iOS makers.

Sorry, yes I should have been more clear but thought the context spoke for itself, and you would give me the benefit of the doubt.

Apparently you cannot read context. I will know better next time.

You complain about fandroids crapping all over the place being unreasonable... yet when one is reasonable (myself) you still nit-pick and bash.

posted on 28 Jul 2011, 09:35 1

25. SuperAndroidEvo (Posts: 4003; Member since: 15 Apr 2011)


Again a moronic comment by our neighborhood resident 16 year old taco50. Not only is HTC, Samsung, & Motorola competing with Apple, they are also competing against themselves. That is the beauty of Android, people have CHOICE. It they don’t like HTC they can go to Samsung or Motorola & vice versa. Apple doesn't compete against themselves you wonderful excuse of our human race! That is why they are at 28%. If HTC was the only Android manufacturer, based on these numbers they would almost hold 40%. This is so basic my friend. taco50 are you competing against yourself for the dumbest, non thought out comment in PhoneArena.com? Just when I think you can't get any worse you DO! You don’t have to try so hard, I officially give that title to you right now. Please spare us your futility. lol Damn now your stupidity is starting to rub off on me. I need to take a shower! Gross!

posted on 28 Jul 2011, 09:39

29. Sniggly (Posts: 6992; Member since: 05 Dec 2009)


Hey Evo, much respect, but maybe don't insult Taco so much, eh? I've been paying attention, and he seems to have cleaned up his act. I think we can manage to do the same, no? :)

posted on 28 Jul 2011, 09:51

33. SuperAndroidEvo (Posts: 4003; Member since: 15 Apr 2011)


He called GALAXY-S a douche on another post because he named himself after the Samsung Galaxy S. If he can call people names then he should get a taste of his own medicine. But alas you are right, I should not reduce myself to his level. I will be the bigger man. I just didn't like that we called him out & he was still up to his old antics. But the minute he crosses the line……….., nah just kidding. lol

posted on 28 Jul 2011, 09:58

35. Sniggly (Posts: 6992; Member since: 05 Dec 2009)


Today so far he's been peaceable unless someone has started attacking him. I know what he said in that thread, I was there.

I agree that if Taco does start attacking without provocation, the gloves come off. But for now we can all be gentlemen.

posted on 28 Jul 2011, 10:11

39. SuperAndroidEvo (Posts: 4003; Member since: 15 Apr 2011)


I am always for us being gentlemen. It makes the discussions better anyway!

posted on 28 Jul 2011, 09:48 1

32. You sir, are uneducated (unregistered)


Taco not sure what mental issues you have, but the article about return rates for android phones was not a flat 40% for all of android, neither the phonearena article or the source article had any facts to back up any claims of return rates for android as a whole or by device.

To your second comment, Samsung has 8% of Android Market in the US which doesn't include the SGS II as it has not been released in the US yet.

posted on 28 Jul 2011, 16:30 2

58. remixfa (Posts: 13903; Member since: 19 Dec 2008)


TACO PAY ATTENTION

THIS CHART IS USA ONLY

THE SAMSUNG GALAXYS 2 IS NOT SOLD IN AMERICA YET

READING C-O-M-P-R-H-E-N-S-I-O-N


Dude, dont needlessly try to call me out when your own statement is not factual in the least.

And no, that doesnt mean 20% of samsungs sales are Windows Phone7 genius, that means that 2% of 9% of WP7 sales are a samsung phone.

Also according to the info linked in other stories, iphone sales are split nearly in half by 3GS and i4 sales, so that would make the iphones sit roughly at 14% a peice. There are more than 1 iPhones for sale, no matter how much it bugs you.


And if its at 14% a piece for each iphone, that means its BARELY edging out Android's top phones. So soon, even the last great arguement of iOS fans (our 1 phone beats out any one phone of yours) will be out dated.

posted on 28 Jul 2011, 16:49

59. taco50 (banned) (Posts: 5506; Member since: 08 Oct 2009)


It never will be no matter how badly you want it to be. You've been predicting iPhones fail since 2009 at least and it still hasn't happened. Stick to T-Mo's "4G" speeds

posted on 28 Jul 2011, 18:17

63. Sniggly (Posts: 6992; Member since: 05 Dec 2009)


Better than the iphone's 3G speeds, you know. ;)

posted on 29 Jul 2011, 08:28

69. remixfa (Posts: 13903; Member since: 19 Dec 2008)


ya, ill stick to my 42mb/s. you stick to your 4mb/s and pay double for that privledge. LOL

I really wonder where you get your insults from.. because I'd find a new source.

posted on 28 Jul 2011, 08:32

5. taco50 (banned) (Posts: 5506; Member since: 08 Oct 2009)


My goodness didn't sum Ian have a 60% market share a couple of years ago and now 2%. Amazing how fast that turned around.

posted on 28 Jul 2011, 08:32

6. taco50 (banned) (Posts: 5506; Member since: 08 Oct 2009)


Oops I meant symbian not sum lan lol

posted on 28 Jul 2011, 08:40

7. iPoop (Posts: 58; Member since: 21 Jul 2011)


lol at how android is 11% ahead of iOS.
and plus, you gotta feel for nokia.

posted on 28 Jul 2011, 08:50 3

8. davecann2 (Posts: 460; Member since: 15 Mar 2011)


Don’t mistake quantity for quality!

If apple had multiple iPhones on every carrier they would destroy Android. Facts are facts.... Apple has 4 products on 2 carriers here in the US. While android has countless. You do the math.

posted on 28 Jul 2011, 09:17

13. wassup (Posts: 565; Member since: 23 Jun 2011)


yet, they don't. it's their fault. THey should have done it, but they didn't

posted on 28 Jul 2011, 09:19 1

15. Sniggly (Posts: 6992; Member since: 05 Dec 2009)


That's not necessarily true. I think there will always be a significant market for Android. It's a good OS with a strong following of its own. With stronger marketing and more iconic models, we could see that following grow, especially as the OS is refined and more is added to it.

posted on 28 Jul 2011, 09:24 2

16. dandirk (unregistered)


True... quantity does not equal quality. yet at the same time, up until android grew in market share this statistic was used by many to say iOS was better. I am not saying one is better then other, I like choice and feel each has a customer.

I do not think iOS would destroy android. Certainly android wouldn't be doing as well. Only a fool would not see the iPhone as a good device with lots of appeal to certain customers, just as android has appeal to others. Just like Mac and Windows.

But the various choices and price points of android devices would be a factor. Some like query keyboards,there isn't an iOS device with one. Some want bigger screens etc.

posted on 28 Jul 2011, 09:32 3

23. davecann2 (Posts: 460; Member since: 15 Mar 2011)


@Sniggy,

I think your right and I posted too soon... I think there is always room for competition and I really do think Android is a decent OS.

I simply prefer my iOS device… mostly because I enjoy the app experience. I do wish my iPhone and some features that Android has like a bigger screen and live wallpaper.

@dandirk,
True... I would be a fool to completely count out android if iOS was on more devices and carriers. android is a worthy competitor and it is all about individual preference. Choice is good!

posted on 28 Jul 2011, 09:55 2

34. Sniggly (Posts: 6992; Member since: 05 Dec 2009)


Meh...live wallpaper is kind of overrated. It slows down the phone and sucks battery life through a straw. Though some live wallpapers can be fun.

I understand why people like iOS, and frankly, when my former coworker let me play with his jailbroken iPhone this week, I was impressed with Cydia as well. I just think Android offers me a better experience for what I use it for.

posted on 28 Jul 2011, 11:53 3

45. iwebdroidberry7 (Posts: 230; Member since: 17 Jan 2011)


Thank you for writing cohesive responses today. It makes the community feel much better than the useless penis slinging contests that get us no where everyday.

I just wish SuperAndroidEvo and Taco could get with the program.

posted on 28 Jul 2011, 12:03

47. Sniggly (Posts: 6992; Member since: 05 Dec 2009)


Taco has been okay too. I think Evo just needs to adapt to that, and he'll be fine too. :)

I've never liked the bickering from the outset, but in the past I've let the antagonism poison my own attitude to the point where I was almost disappointed if there wasn't a fight going on.

But on a fundamental level I truly want to get along with everyone. I think today is a new day for almost everyone on Phonearena. About the only person who hasn't gotten with the program yet is Mid.

posted on 28 Jul 2011, 14:20 1

53. SuperAndroidEvo (Posts: 4003; Member since: 15 Apr 2011)


Hey I have been on PhoneArena.com for almost a full year now. I like to be civil, but taco50 for the better half of this year has been very belligerent. I am a firm believer of trying to have a calm & concise discussion. On other posts I deliver positive information, help with any questions & give some solid opinions to whatever the article is at the time. I know I have been ruff on taco50 today, but he sometimes gets too emotional on his posts & then forgets he is talking to other human beings in a public forum. I was just trying to get under his skin. Trying to show him that it doesn’t feel good when someone talks down to you. I too wish we can all just be civil & enjoy out time on PhoneArena.com. We do this for fun & to pass time. This is clearly not our jobs. This is a form of entertainment & it should stay that way. You are right we all shouldn’t take ourselves too seriously! Kudos to you for a well rounded comment! Thumbs up for you!

posted on 28 Jul 2011, 10:04 1

37. SuperAndroidEvo (Posts: 4003; Member since: 15 Apr 2011)


Yes Apple is on the 2 biggest carriers, Verizon & AT&T. That is 80% of the total US market. Sprint, T-Mobile & the other small carries make up the other 20%. So I just don't see the other 20% making that big of an impact! My numbers are as per this link:
http://www.telecommonthly.com/2011/07/att-and-verizon-control-80-of-wireless-market/

posted on 28 Jul 2011, 08:53 3

9. taco50 (banned) (Posts: 5506; Member since: 08 Oct 2009)


I just thought of the original iPhone launch and how Steve Jobs said the iPhone was 5 years ahead of other smartphones. It's 4 years later and symbian is pretty much gone. Blackberry hasn't caught up. Windows is just now starting to turn their OS around. Only one that really adapted is android and they didn't exist when the iPhone was launched. I guess it wasn't much of an exaggeration what he said.

posted on 28 Jul 2011, 09:14

10. wassup (Posts: 565; Member since: 23 Jun 2011)


well we won't have to wait long for it to crumble now.....

i predict in the next 3-4 years, apple will go the way of nokia.
who would have imagined that nokia would crumble, when they released the N95 in 2005. iPhone 5 will be thier N95 moment, the pinnacle of sales, and then the collapse begins.

posted on 28 Jul 2011, 09:30 1

19. taco50 (banned) (Posts: 5506; Member since: 08 Oct 2009)


And your basing this on what other than being a rabid fanboy?

posted on 28 Jul 2011, 09:48

31. wassup (Posts: 565; Member since: 23 Jun 2011)


i'm basing it on the fact that history repeats itself.
taco, i suggest therapy, you're too childish to only be defending one company. get a life, and go try again on your retests, i mean how will you pay for your iPhone if you still are in grade 4 living with your parents, and they finally see the light and buy androids.

posted on 28 Jul 2011, 10:05 1

38. taco50 (banned) (Posts: 5506; Member since: 08 Oct 2009)


I'm childish but you say Apple is on the verge of crumbling. Seems like you're the one with the issues and you also have no attachment to reality.


You didn't answer my question either. You started using juvenile insults.

posted on 28 Jul 2011, 10:22 1

41. wassup (Posts: 565; Member since: 23 Jun 2011)


can't you read?!?!?
see my first line.
i wonder if you always get Fs in english lol

posted on 28 Jul 2011, 10:46 2

42. taco50 (banned) (Posts: 5506; Member since: 08 Oct 2009)


So you're basing it on nothing then. I agree Apple will fail because I hate them and anything Apple.

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