The Nexus 7 16GB version will retail for ¥19,800 (around $254) on Google Play Japan, and it’d also be available on the country’s biggest retailers such as Bic Camera, Yodobashi Camera, and Joshin. That’s essential for boosting sales of the 7-inch tablet.
Google has most recently pushed its market outreach by making the Nexus 7 available in Europe as well. While this would certainly boost sales of the tablet, it is much more likely this expanded geographics really are preparing the soil for a much more massive launch of something like say a new Nexus smartphone. That’s just a speculation, but we see no reason why Google wouldn’t want to use this as an advantage.