John Chen speaks: "We are here to stay, I know I have to make money"
The head of BlackBerry also revealed that in order to stabilize the troubled Canadian manufacturer, he and his team will focus on the enterprise and high-end consumers even more in the near future. Still, "BlackBerry won't go away from the mass market", Chen assured.
John Chen also said that many enterprise customers, who are dependent on the company's services, are really concerned about BlackBerry's financial condition. The CEO assured them that "BlackBerry has the technology and the people" to cope with the current difficulties. When talking about the current condition of the company and the concerns of its enterprise customers, John Chen said that BlackBerry "is here to stay".
"We have over 60 million enterprise subscribers."
In addition, it was revealed that a great amount of enterprise users demanded that future BlackBerry devices contain a physical keyboard and a more classic user interface. It seems that the recently restarted production of the BlackBerry Bold 9900 is among the first steps in this direction, as Chen most likely sees this device as a stepping stone to newer devices, such as the BlackBerry Q20 and the rumored Windermere.
BlackBerry released its financial report for the fiscal 2014 the other day, which revealed that John Chen might be steering the company into the right direction – although the revenue fell below a billion during the last financial quarter, the company succeeded in cutting down its losses to roughly $420 million, which is about ten times less than the massive $4.4 billion catastrophe in the previous quarter.
You can check out John Chen's full interview below.
source: CBC via CrackBerry
1. kshell1 (Posts: 1143; Member since: 05 Oct 2011)
Apparently targeting the mass market involves selling a 2011 phone for $500. and last time I checked they're not exactly making money. Nokia is building themselves out of the hole they were in. The question is, can BB do the same?
3. theminolaboy (Posts: 128; Member since: 18 May 2013)
Nokia made it without going bankrupt and they were almost in the same position as BB.. I salute Nokia for persevering and even though there's a lot of haters, it's no brainer that selling to MSFT is the best way going forward. BB, I can feel, can pull it off too..
15. downphoenix (Posts: 2416; Member since: 19 Jun 2010)
Nokia "made it" by selling off their phone division to Microsoft. That isnt exactly persevering. And Nokia wasn't in that bad of shape until AFTER Elop took over.
18. theminolaboy (Posts: 128; Member since: 18 May 2013)
Well, buying Siemens in the middle of a looming disaster is kind of amazing for me and it only shows how financially capable the remaining part of Nokia is. Admit it. Plunging sales and market share is inevitable even before Elop took over. If MSFT did not buy the mobile division, no matter how good their product is, it will only drag the whole Nokia to the ground.
14. downphoenix (Posts: 2416; Member since: 19 Jun 2010)
They reintroduced the 9900 for enterprise, not consumer. They said they are focusing on Enterprise. Probably wont try to worry about consumer too much right now since they're not doing very well on that front.
22. thealphageek1 (banned) (Posts: 942; Member since: 02 Feb 2013)
Thank you! One of the few with a BRAIN on this site. As you said, they reintroduced the bold series for enterprise, and are primarily focusing on the enterprise market. Why can't all of these haters see that already?
24. kshell1 (Posts: 1143; Member since: 05 Oct 2011)
Still, "BlackBerry won't go away from the mass market", Chen assured.
2. InspectorGadget80 (Posts: 6743; Member since: 26 Mar 2011)
I think he means he have to get all the bonus BB promise him, get they will still fail with this guy in charge
12. thealphageek1 (banned) (Posts: 942; Member since: 02 Feb 2013)
Indeed. He is a troll. Activating counter measures.
17. apiskula (banned) (Posts: 578; Member since: 25 Jan 2013)
Your exactly right. Blackberry is slowly going down and will be sold. Nobody wants them anymore
19. theminolaboy (Posts: 128; Member since: 18 May 2013)
Nobody wants BB anymore? Are you sure about that? Can you please do a research first on how many high profile companies depend on BB's servers not to mention governments?
21. thealphageek1 (banned) (Posts: 942; Member since: 02 Feb 2013)
He can't. That would require that he actually used his brain for something other than trolling BlackBerry articles.
26. apiskula (banned) (Posts: 578; Member since: 25 Jan 2013)
I do not know anyone that has a BlackBerry and would never recommend them to anyone
20. thealphageek1 (banned) (Posts: 942; Member since: 02 Feb 2013)
Another troll detected: Apiskula. Activating counter measures.
25. apiskula (banned) (Posts: 578; Member since: 25 Jan 2013)
What is with you activating counter measures? What a fool you are
27. thealphageek1 (banned) (Posts: 942; Member since: 02 Feb 2013)
The only fool here is you, day in and day out trolling BlackBerry articles. What a waste of space you are.
23. Bernoulli (Posts: 1629; Member since: 01 Sep 2012)
You're absolutely wrong, as I'm typing this from my BlackBerry z10
4. theminolaboy (Posts: 128; Member since: 18 May 2013)
Don't you love his personality? I think he has what it takes to turn BB around.. I dont know but I think everything he says, every word, every action he do is well calculated.. That right amount of confidence and conviction.. I think BB will make it..
7. Jommick (Posts: 212; Member since: 10 Sep 2013)
Agreed, he has realistic belief in the company he works for, and communicates that effectively. They may not become the powerhouse they were years ago, but I can see them remaining a popular company among enterprise users in the coming years.
5. r3trokiller (Posts: 17; Member since: 30 Mar 2014)
Its time to steal market share of Samsung and share it to BB and Nokia; The Historical Warriors.
6. Lt.Green (Posts: 397; Member since: 13 Mar 2014)
BBs road ahead is as steep as BB10s learning curve.
10. DigitalJedi_X2 (banned) (Posts: 346; Member since: 30 Jan 2012)
I didn't find BB10 hard at all to use. If you can use an Android device, then BB10 should be no problem for you.
13. thealphageek1 (banned) (Posts: 942; Member since: 02 Feb 2013)
LT! I thought you were counted among the BlackBerry faithful?
8. cncrim (Posts: 552; Member since: 15 Aug 2011)
Time will tell your faith but BB need radical innovation to save you from it.
11. thealphageek1 (banned) (Posts: 942; Member since: 02 Feb 2013)
John Chen is the real deal! He has the right ideas and is completely committed to continuing his turnaround of BlackBerry, albeit a slow one. I have complete faith in him.
16. Zsep123 (Posts: 6; Member since: 30 Mar 2014)
I definitely think Mr. Chen is the right man for the job. His attitude is very proffessional, calculated, and realistic. I really hope he succeeds in turning the tides for Blackberry. It's a good brand and does exactly what its target audience needs, but in the end there is a lot of catch-up to do and the consumer market, sooner or later, will have to get some attention from BB.
28. WahyuWisnu (Posts: 1001; Member since: 29 May 2014)
Jacky Chen, yes you're right, you need to make money. REAL MONEY, not just accounting magic. BB will die in your hand if you're not honest on how bad the situation is now.