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BlackBerry to restart production of the BlackBerry Bold 9900

Posted: , by Alan F.

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BlackBerry to restart production of the BlackBerry Bold 9900
During its fiscal fourth quarter, BlackBerry sold 3.4 million handsets. Unfortunately, 2.3 million of those were older BlackBerry 7 OS driven models. The old BlackBerry might have decided that the public got it wrong and would try to force feed them BlackBerry 10 flavored handsets. But new CEO John Chen is nothing if not pragmatic. Instead of doubling up on ads for BlackBerry 10, the executive has done the sensible thing and has re-started production of the BlackBerry 7 OS driven BlackBerry Bold 9900. This model, which had a CDMA twin known as the BlackBerry Bold 9930, combines a physical QWERTY keyboard and a touchpad, with a small touchscreen display. Released in 2011, many call the physical QWERTY on the device the best keyboard to ever grace a smartphone.

Chen is hoping that those who find the BlackBerry Bold 9900 so attractive, will eventually find their way to the BlackBerry Q20. Slated for release later this year, the Q20 is powered by BlackBerry 10, and employs a full physical QWERTY keyboard. Unlike the BlackBerry Q10, the newer model includes a trackpad and function keys. The Q20 offers a 3.5 inch display, the largest ever to grace a QWERTY supported BlackBerry model.

While BlackBerry still has a number of customers living in the past, there are quite a large number who are waiting to hear about the new high-end models that Chen mentioned on Friday. Expected to be released over the next 18 months, these are the phones that BlackBerry hopes to use to challenge Apple and Android manufacturers.

source: MobileSyrup

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posted on 29 Mar 2014, 11:23

1. rihel_95 (Posts: 301; Member since: 21 Mar 2012)

Whats current price?

posted on 29 Mar 2014, 14:50 1

15. wrm2013 (Posts: 206; Member since: 28 Mar 2013)

500. Also keep in mind this was one of their bis devices. Meaning you can't just swap out your SIM card between phones. Unless all these new devices aren't introducing top specs bb will gain no traction. The keyboard universe isn't big enough anymore. People need more incentive.

posted on 29 Mar 2014, 11:28

2. LeBrownJames (Posts: 201; Member since: 17 Mar 2014)

Hopefully this will get them back on track.

posted on 29 Mar 2014, 12:13 1

8. hmd74 (Posts: 485; Member since: 31 Jan 2013)

it wont :|

posted on 29 Mar 2014, 16:58 1

19. Droid_X_Doug (Posts: 5993; Member since: 22 Dec 2010)

Last quarter, BB sold way more BBOS7 units than BBOS 10. The Bold 9900/9930 was/is the best BBOS7 handset BB made.

Props to BB!

posted on 29 Mar 2014, 15:47

17. Arte-8800 (banned) (Posts: 4562; Member since: 13 Mar 2014)

They need good speced phone, like the bold series with Samsung S5 features, then I wouldn't mind,,,,,

posted on 29 Mar 2014, 11:39 2

3. traduma (Posts: 1; Member since: 29 Mar 2014)

Its battery should be better.

posted on 31 Mar 2014, 03:17

25. jsdechavez (Posts: 758; Member since: 20 Jul 2012)

The camera should be better. Add Autofocus!!

posted on 29 Mar 2014, 11:54 6

4. camera531 (Posts: 346; Member since: 30 Jun 2012)

This phone (9930) is still available new on Verizon. The problem is the pricing. A 2011 BlackBerry is selling for $500! That's the same price as the Galaxy S4 AND $100 MORE THAN THE NEW Q10. The company still has a MAJOR PRICING PROBLEM! They always have.

posted on 29 Mar 2014, 13:14

12. downphoenix (Posts: 3165; Member since: 19 Jun 2010)

The problem is only partly Blackberry's. Verizon and other carriers have some unsold inventory, and if they drop the price much they will take a loss on that inventory. They probably dont have a big store of these devices anyway, so it isnt like they are in a hurry to sell them to clear up room for their warehouses. I've seen unlocked gsm models of Blackberrys get big cuts before, that doesnt usually happen with carrier branded models due to the investment the carrier has in the devices, they already paid the manufacturers for them.

posted on 29 Mar 2014, 16:41 1

18. camera531 (Posts: 346; Member since: 30 Jun 2012)

I get what you're saying, but they won't sell at those prices and they'll just continue to sit on inventory. Not to mention the disservice to customers who genuinely want/need a strong legacy BB. This prices it out of reach for many - a 2011, basically obsolete phone should be no more than $299. It's crazy.

posted on 29 Mar 2014, 14:27

13. jroc74 (Posts: 6019; Member since: 30 Dec 2010)

Smart move by BB to go back to whats actually selling. Bad move with the price. Smartphones are now in the PC spec realm..never knew the detailed specs of a phone until Android came out...(didnt really care when it was Win Mo, BB, Palm, and iPhone) and companies have to treat smartphone pricing accordingly.

posted on 29 Mar 2014, 11:59 1

5. PBXtech (Posts: 1032; Member since: 21 Oct 2013)

They need to take an Apple approach. If they have a phone that is selling good for them, keep the style the same, do incremental updates on the internal hardware so it runs better, and keep the software basically the same.

posted on 29 Mar 2014, 12:01 1

6. jcru2001 (Posts: 24; Member since: 27 Dec 2011)

Make it a $300 handset and lots of companies will snatch this up for the security and simplicity. You have to think upfront cost, replacement cost since things will happen and reliability.

posted on 29 Mar 2014, 12:48 2

10. alrightihatepickingusernames (Posts: 474; Member since: 29 Dec 2013)

$300? They could probably sell it at a Moto G price point, if not lower.

posted on 29 Mar 2014, 14:36

14. PAPINYC (banned) (Posts: 2315; Member since: 30 Jul 2011)

Has got to be THE stupidest thing EVER!!

posted on 29 Mar 2014, 21:42

20. ProblemSolver15 (Posts: 356; Member since: 14 Jun 2010)

Just for the sake of the smartphone community, I hope BlackBerry does well with these new devices. It's always great for consumers when all major manufacturers past and present are putting out quality hardware. And plus, I loved my BlackBerry Tour when I had it way back when. Here I am at 23 years old and I'm saying way back when on a BlackBerry model that is only about 3-4 years old. Technology moves quick as hell.

posted on 29 Mar 2014, 21:58

21. theminolaboy (Posts: 128; Member since: 18 May 2013)

uh-oh.. I saw Francis Underwood using an outdated Bold.. He doesnt have anything to say about the apps, though.. LOL..

posted on 30 Mar 2014, 09:16 1

22. refillable (Posts: 1070; Member since: 10 Mar 2014)

In Indonesia, this company is popular. Also, I believed that other developing countries still views Blackberry as a worthy company. I can simply tell this because one my non tech savvy friend bought these 'Bold 9000' not long ago. I think this practice is quite uncommon, but logical. Especially for developing countries. Even though it still looks disgusting to view as a phone enthusiast...

posted on 31 Mar 2014, 05:26

26. jsdechavez (Posts: 758; Member since: 20 Jul 2012)

Lots of Blackberries in the Philippines too. But way more Galaxies and iPhones though nowadays

posted on 31 Mar 2014, 14:48

27. SemperFiV12 (Posts: 948; Member since: 09 Nov 2010)

LOL. World Wide Web... Got to love it!

posted on 01 Apr 2014, 09:33

28. tokuzumi (Posts: 1203; Member since: 27 Aug 2009)

Back in my Windows Mobile days, I couldn't imagine having a device without a keyboard. Now, I have a Nexus 5 as a personal device, and a BB Bold 9930 for my work cell phone. I absolutely hate typing on my blackberry. With SwiftKey installed on my N5, I get much better results typing, compared to what my BB can do. Those crappy Chiclet keys are not very good towards accurate typing. I still always proofread what I type before I send it out, but I make way more corrections on my BB than I do on my N5, even when I used the stock keyboard on the N5.

posted on 26 Jun 2014, 13:18

52. WahyuWisnu (Posts: 1001; Member since: 29 May 2014)

backward thinking!!!
this is why bb going bankrupt

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