BlackBerry to restart production of the BlackBerry Bold 9900

BlackBerry to restart production of the BlackBerry Bold 9900
During its fiscal fourth quarter, BlackBerry sold 3.4 million handsets. Unfortunately, 2.3 million of those were older BlackBerry 7 OS driven models. The old BlackBerry might have decided that the public got it wrong and would try to force feed them BlackBerry 10 flavored handsets. But new CEO John Chen is nothing if not pragmatic. Instead of doubling up on ads for BlackBerry 10, the executive has done the sensible thing and has re-started production of the BlackBerry 7 OS driven BlackBerry Bold 9900. This model, which had a CDMA twin known as the BlackBerry Bold 9930, combines a physical QWERTY keyboard and a touchpad, with a small touchscreen display. Released in 2011, many call the physical QWERTY on the device the best keyboard to ever grace a smartphone.

Chen is hoping that those who find the BlackBerry Bold 9900 so attractive, will eventually find their way to the BlackBerry Q20. Slated for release later this year, the Q20 is powered by BlackBerry 10, and employs a full physical QWERTY keyboard. Unlike the BlackBerry Q10, the newer model includes a trackpad and function keys. The Q20 offers a 3.5 inch display, the largest ever to grace a QWERTY supported BlackBerry model.

While BlackBerry still has a number of customers living in the past, there are quite a large number who are waiting to hear about the new high-end models that Chen mentioned on Friday. Expected to be released over the next 18 months, these are the phones that BlackBerry hopes to use to challenge Apple and Android manufacturers.

source: MobileSyrup

Related phones

Bold 9900
  • Display 2.8" 640 x 480 pixels
  • Camera 5 MP
  • Storage 8 GB + microSDHC
  • Battery 1230 mAh(5.90h 3G talk time)

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29 Comments

1. rihel_95

Posts: 305; Member since: Mar 21, 2012

Whats current price?

15. wrm2013

Posts: 236; Member since: Mar 28, 2013

500. Also keep in mind this was one of their bis devices. Meaning you can't just swap out your SIM card between phones. Unless all these new devices aren't introducing top specs bb will gain no traction. The keyboard universe isn't big enough anymore. People need more incentive.

2. LeBrownJames

Posts: 201; Member since: Mar 17, 2014

Hopefully this will get them back on track.

8. hmd74

Posts: 540; Member since: Jan 31, 2013

it wont :|

19. Droid_X_Doug

Posts: 5993; Member since: Dec 22, 2010

Last quarter, BB sold way more BBOS7 units than BBOS 10. The Bold 9900/9930 was/is the best BBOS7 handset BB made. Props to BB!

17. Arte-8800

Posts: 4562; Member since: Mar 13, 2014

They need good speced phone, like the bold series with Samsung S5 features, then I wouldn't mind,,,,,

3. traduma

Posts: 1; Member since: Mar 29, 2014

Its battery should be better.

25. jsdechavez

Posts: 806; Member since: Jul 20, 2012

The camera should be better. Add Autofocus!!

4. camera531

Posts: 346; Member since: Jun 30, 2012

This phone (9930) is still available new on Verizon. The problem is the pricing. A 2011 BlackBerry is selling for $500! That's the same price as the Galaxy S4 AND $100 MORE THAN THE NEW Q10. The company still has a MAJOR PRICING PROBLEM! They always have.

12. downphoenix

Posts: 3165; Member since: Jun 19, 2010

The problem is only partly Blackberry's. Verizon and other carriers have some unsold inventory, and if they drop the price much they will take a loss on that inventory. They probably dont have a big store of these devices anyway, so it isnt like they are in a hurry to sell them to clear up room for their warehouses. I've seen unlocked gsm models of Blackberrys get big cuts before, that doesnt usually happen with carrier branded models due to the investment the carrier has in the devices, they already paid the manufacturers for them.

18. camera531

Posts: 346; Member since: Jun 30, 2012

I get what you're saying, but they won't sell at those prices and they'll just continue to sit on inventory. Not to mention the disservice to customers who genuinely want/need a strong legacy BB. This prices it out of reach for many - a 2011, basically obsolete phone should be no more than $299. It's crazy.

13. jroc74

Posts: 6023; Member since: Dec 30, 2010

Smart move by BB to go back to whats actually selling. Bad move with the price. Smartphones are now in the PC spec realm..never knew the detailed specs of a phone until Android came out...(didnt really care when it was Win Mo, BB, Palm, and iPhone) and companies have to treat smartphone pricing accordingly.

5. PBXtech

Posts: 1032; Member since: Oct 21, 2013

They need to take an Apple approach. If they have a phone that is selling good for them, keep the style the same, do incremental updates on the internal hardware so it runs better, and keep the software basically the same.

6. jcru2001

Posts: 24; Member since: Dec 27, 2011

Make it a $300 handset and lots of companies will snatch this up for the security and simplicity. You have to think upfront cost, replacement cost since things will happen and reliability.

10. alrightihatepickingusernames

Posts: 474; Member since: Dec 29, 2013

$300? They could probably sell it at a Moto G price point, if not lower.

14. PAPINYC

Posts: 2315; Member since: Jul 30, 2011

Has got to be THE stupidest thing EVER!!

20. ProblemSolver15

Posts: 372; Member since: Jun 14, 2010

Just for the sake of the smartphone community, I hope BlackBerry does well with these new devices. It's always great for consumers when all major manufacturers past and present are putting out quality hardware. And plus, I loved my BlackBerry Tour when I had it way back when. Here I am at 23 years old and I'm saying way back when on a BlackBerry model that is only about 3-4 years old. Technology moves quick as hell.

21. theminolaboy

Posts: 128; Member since: May 18, 2013

uh-oh.. I saw Francis Underwood using an outdated Bold.. He doesnt have anything to say about the apps, though.. LOL..

22. refillable

Posts: 1071; Member since: Mar 10, 2014

In Indonesia, this company is popular. Also, I believed that other developing countries still views Blackberry as a worthy company. I can simply tell this because one my non tech savvy friend bought these 'Bold 9000' not long ago. I think this practice is quite uncommon, but logical. Especially for developing countries. Even though it still looks disgusting to view as a phone enthusiast...

26. jsdechavez

Posts: 806; Member since: Jul 20, 2012

Lots of Blackberries in the Philippines too. But way more Galaxies and iPhones though nowadays

27. SemperFiV12

Posts: 949; Member since: Nov 09, 2010

LOL. World Wide Web... Got to love it!

28. tokuzumi

Posts: 1919; Member since: Aug 27, 2009

Back in my Windows Mobile days, I couldn't imagine having a device without a keyboard. Now, I have a Nexus 5 as a personal device, and a BB Bold 9930 for my work cell phone. I absolutely hate typing on my blackberry. With SwiftKey installed on my N5, I get much better results typing, compared to what my BB can do. Those crappy Chiclet keys are not very good towards accurate typing. I still always proofread what I type before I send it out, but I make way more corrections on my BB than I do on my N5, even when I used the stock keyboard on the N5.

52. WahyuWisnu

Posts: 1001; Member since: May 29, 2014

backward thinking!!! this is why bb going bankrupt

* Some comments have been hidden, because they don't meet the discussions rules.

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