Is LG readying new smartphones named G Chocolate, G Black and G Plus?

LG recently filed several patent applications for new names that may be used to designate upcoming smartphones. The names that we’ve discovered are: LG G Chocolate, LG G Black, LG G Black Slim, LG G Black Sound, and LG G Plus. All trademarks cover a wide range of products, starting with mobile phones, and including tablets and wearables.

Years ago, LG had a Black Label Series of phones, which included handsets like the LG Chocolate, LG Shine, LG Secret, and LG New Chocolate BL40 (pictured on the left). Thus, we assume that at least G Chocolate and G Black are intended to be used as smartphone names. Of course, not all names that companies seek to trademark get to be used for real products. But the monikers mentioned above are certainly in line with a few names of recently-released LG smartphones (like LG G Vista, or LG G Pro).

Last quarter, LG sold a record 16.8 million smartphones (obviously helped by the success of its G3 flagship), so this looks to be a great time for some new handsets, isn’t it?


source: USPTO