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Instapaper sees surge in downloads since launch of Google Nexus 7

Posted: , by Alan F.

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Instapaper sees surge in downloads since launch of Google Nexus 7
The launch of the Google Nexus 7, a low-priced tablet with the latest build of the Android OS, has led to an amazing surge in the number of downloads for the Instapaper app in the Google Play Store. Since the release of the ASUS built tablet, Instapaper has seen an incredible 600% surge in installations of its software. Instapaper is an app that allows you to save web pages for reading later when you are off-line and the data clock has stopped.  It can save web pages as just text, without the images and background to make it easier and quicker to read.

Screenshots from Instapaper
Screenshots from Instapaper

Screenshots from Instapaper

Other features allow you to adjust fonts, text size, line-spacing and margin. The Dark mode automatically increases the brightness of the screen based on the sunset time in your area. You can store up to 500 articles on your phone or tablet, and an unlimited amount on the Instapaper website. Some of the amazing jump in downloads could have come from the $25 coupon for the Google Play Store that Google Nexus 7 buyers were given. After all, Instapaper costs $2.99 which makes its surge even more remarkable, but the use of the coupon would make it more understandable.

Instapaper had been an iOS fixture until its recent Android release. According to Jeff Rock, co-founder and creative director of Instapaper's parent company Mobelux, just one week after the Google Nexus 7 was launched, a leading 15.58% of all of the app's installations were coming from the newly launched tablet. That beat out other contenders like the Samsung Galaxy S III and the Samsung GALAXY Note. While the software requires you to be running an Android device using Android 2.1 or higher, 70% of Instapaper's users as of July 25th, were on a device running Android 4.0 through Android 4.1 including the minor updates in between.
"With the right product you may be able to ship an app for just the Nexus 7 and still do pretty well. I realize that Instapaper for Android is a very specific product with a very specific customer but this bodes well for the future of Android development. People are staying current, running modern devices and buying apps. Those are great signs of a healthy market."-Jeff Rock, co-founder Mobelux
source: TNW via PCMag

Who has been installing Instapaper from the Google Play Store?
Who has been installing Instapaper from the Google Play Store?

Who has been installing Instapaper from the Google Play Store?


6 Comments
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posted on 29 Jul 2012, 22:16

1. protozeloz (Posts: 5369; Member since: 16 Sep 2010)


I think this could also show how much Google needs to implement other payment methods meant for people who do not have credit cards..... yeah the $25 coupon helps but sure I consider many apps could experiment similar growth if

1. All content was available worldwide (or at least most countries)
2. other payment methods existed, specially pointing pre paid users who will just charge and go

posted on 29 Jul 2012, 22:52 2

2. ILikeBubbles (Posts: 300; Member since: 17 Jan 2011)


it would be really cool to see Google Play gift cards in stores. :) would be a nifty android related present!

posted on 29 Jul 2012, 23:11

3. cheeseycheeser (Posts: 373; Member since: 24 Mar 2011)


Definitely need gift cards! I would prefer them over the iTunes ones I always get!

posted on 30 Jul 2012, 00:21

5. zazori08 (Posts: 113; Member since: 21 Dec 2011)


or you can just pay using cellphone load

posted on 30 Jul 2012, 07:03

6. protozeloz (Posts: 5369; Member since: 16 Sep 2010)


that's the problem, carrier billing is only available in a small number of carriers around the world

posted on 29 Jul 2012, 23:41

4. anywherehome (Posts: 971; Member since: 13 Dec 2011)


$25 coupon should get everyone ($10 at least for low-end) to show how apps are important for Android and mainly to teach a new way of IT era

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