Instapaper sees surge in downloads since launch of Google Nexus 7
$25 coupon for the Google Play Store that Google Nexus 7 buyers were given. After all, Instapaper costs $2.99 which makes its surge even more remarkable, but the use of the coupon would make it more understandable.
Instapaper had been an iOS fixture until its recent Android release. According to Jeff Rock, co-founder and creative director of Instapaper's parent company Mobelux, just one week after the Google Nexus 7 was launched, a leading 15.58% of all of the app's installations were coming from the newly launched tablet. That beat out other contenders like the Samsung Galaxy S III and the Samsung GALAXY Note. While the software requires you to be running an Android device using Android 2.1 or higher, 70% of Instapaper's users as of July 25th, were on a device running Android 4.0 through Android 4.1 including the minor updates in between.
1. protozeloz (Posts: 5372; Member since: 16 Sep 2010)
I think this could also show how much Google needs to implement other payment methods meant for people who do not have credit cards..... yeah the $25 coupon helps but sure I consider many apps could experiment similar growth if
1. All content was available worldwide (or at least most countries)
2. other payment methods existed, specially pointing pre paid users who will just charge and go
2. ILikeBubbles (Posts: 301; Member since: 17 Jan 2011)
it would be really cool to see Google Play gift cards in stores. :) would be a nifty android related present!
3. cheeseycheeser (Posts: 380; Member since: 24 Mar 2011)
Definitely need gift cards! I would prefer them over the iTunes ones I always get!
6. protozeloz (Posts: 5372; Member since: 16 Sep 2010)
that's the problem, carrier billing is only available in a small number of carriers around the world
4. anywherehome (Posts: 971; Member since: 13 Dec 2011)
$25 coupon should get everyone ($10 at least for low-end) to show how apps are important for Android and mainly to teach a new way of IT era