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Instagram may add private messaging to take on Snapchat

Posted: , by Michael H.

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Instagram may add private messaging to take on Snapchat
We've already seen Instagram add short video capture in order to compete with Snapchat (though the developers claim the idea was around since the origins of the app), and word has it that the next big move is going to be adding private messaging in order to take on Snapchat. If Instagram does this, and it does it well, we can't help but wonder what that might mean for the currently enormous valuation of Snapchat.

The report comes from GigaOM, and says that before the end of the year, Instagram is going to push out a major update to its app that will include private messaging. The messaging will apparently be both for one-on-one and group messaging, but unfortunately there is no other information available. It is unclear if it will simply be private messaging or if it will be messages that "self-destruct" like with Snapchat. 

Of course, this is what tends to happen in the business. Facebook attempted to purchase Snapchat for a reported $3 billion in cash, but was refused. So, if Facebook can't acquire them, it might as well use its last big purchase - Instagram - to make a rival product. We've seen this before with Google and Flipboard, of course that didn't really work out so well as Google Currents never really took off. 

source: GigaOM via The Verge

14 Comments
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posted on 22 Nov 2013, 15:32

1. AppleGod (Posts: 6; Member since: 18 Sep 2013)


That would be nice.

posted on 22 Nov 2013, 15:59

2. Sauce (limited) (Posts: 1054; Member since: 28 Apr 2013)


Indeed. As a photographer, using IG for its original use pre-mainstream: photography, it would be nice to interact with other photographers without holding a convo through public commenting.

posted on 22 Nov 2013, 18:57

6. Gemmol (Posts: 441; Member since: 09 Nov 2011)


i agree

posted on 22 Nov 2013, 16:17 3

3. FakeMatt (Posts: 16; Member since: 02 Aug 2013)


Didn't Instagram add short video to compete with Vine?

posted on 22 Nov 2013, 19:50

7. Sauce (limited) (Posts: 1054; Member since: 28 Apr 2013)


Yes, but IG allows 30 second video capturing where as Vine only allows 6 seconds.

posted on 23 Nov 2013, 00:44

9. andynaija (Posts: 348; Member since: 08 Sep 2012)


I thought IG video was 15 seconds?

posted on 23 Nov 2013, 02:57

10. Sauce (limited) (Posts: 1054; Member since: 28 Apr 2013)


Yes, you are correct. My bad on that mistake D:

posted on 23 Nov 2013, 11:15

11. archangel9 (Posts: 230; Member since: 07 Feb 2010)


i wish it was 30 seconds

posted on 23 Nov 2013, 16:16

12. Sauce (limited) (Posts: 1054; Member since: 28 Apr 2013)


I don't. My girlfriend would spend more time on IG lol xD

posted on 22 Nov 2013, 16:57

4. oNEWorld (Posts: 140; Member since: 01 Aug 2013)


fb is the next Google. acquiring everything.

posted on 22 Nov 2013, 18:36 2

5. MichaelHeller (Posts: 2614; Member since: 26 May 2011)


Every major company acquires talent. At a certain point, it's cheaper to acquire than build from within. Apple does it, Microsoft, Google, Facebook, Yahoo, Twitter, Samsung, etc, etc.

posted on 22 Nov 2013, 20:41

8. Nexus4Matic (Posts: 7; Member since: 09 Sep 2013)


Follow me @Nexus5th

posted on 25 Nov 2013, 07:27

13. good2great (Posts: 1033; Member since: 22 Feb 2012)


cant buy em? then smoke em out... smh this is horrible that instagram is doing this. let snapchat have its piece of the pie.

posted on 25 Nov 2013, 09:10

14. sangamdas (Posts: 1; Member since: 25 Nov 2013)


if facebook really wants to compete with snapchat it must create app that is selfdestructing in nature as snapchat is working on different concept . only adding instant messaging feature it will not cause any damage to snapchat's popularity . let me tell you there is a another app similar to snapchat "chat4snap" available in google play much more better than snapchat and in short period of time it can be rised to major competitor to snapchat.

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