Instagram announces "simple, beautiful, fast" 15-second video capture

Instagram announces
Facebook didn't leave a lot of time for conjecture when it first sent out word that there would be an announcement today. All we heard was that there was going to be a "big announcement" from a small team. And, that's what we're getting. Instagram has officially announced its "simple, beautiful, fast" 15-second video capture service, set to take on Vine with a decidedly Instagram feel to it.

Instagram was quick to distance itself from claims that it was simply copying Vine. Instagram co-founder Kevin Systrom led off the announcement by talking about the origin of Instagram, which started in 2010 as an app called Burbn. He said that the original idea for the app was to offer both photo and video, in an effort to "capture and share" life's moments. The team didn't have the resources to do video properly at the time, so the idea was shelved until now. 

The slugline for the presentation has been "It's Instagram that moves", and that's pretty accurate. The Instagram team has worked hard to make a micro-video platform that stands apart from Vine, and it looks like they've got a good start on that aim. The first thing is that Instagram thinks 6-seconds is too short and "constrains your creativity", so it has upped the record time to 15-seconds, though there is a minimum of 3-seconds. Second, as you most likely expect from Instagram, there are 13 custom filters that you can put on your videos ranging from black & white, to the various color pop, and vintage options you know from Instagram. Third, instead of simply using the first frame of the video as the cover image, you can choose a "Cover Frame" to represent your video. And, last but certainly not least, Instagram has added a feature called "Cinema", which will stabilize your shaky videos into much more clean clips. From the demo, it looks like pretty impressive image stabilization software, but the bad news is that Cinema will be iOS-only at first, and will only work on the iPhone 4S and iPhone 5. No word on why the image stabilization isn't coming to Android just yet. 

Taking a video will be similar to Vine, but with a couple of added controls. Most importantly, each time you hold the record button will create a clip, and you can easily delete the last clip recorded with a simple button tap. Videos will still need to be shot chronologically though as there are no options for rearranging clips. 

Once you record a video, you name it, tag it with the same full hashtag support that you love in Instagram, and post it to your Instagram feed. Viewing videos will happen similarly to Vine, where the video will play automatically when you reach it in your feed. The big difference is that the video will only play once, and will not loop, like it does on Vine. Videos will also play natively in the Facebook timeline. 

Instagram also leveraged some of its new cloud to bring in some celebrities to help show off the new feature. As soon as the announcement was made Burberry, Tony Hawk, Kobe Bryant, and Charity Water all had Instagram videos ready to roll. They aren't all the most interesting examples of what can be done with a micro-video platform, but since they're only 15-seconds, it's hard to complain too much.

Instagram announced that the service currently has 130 million active monthly users, and everyone will get access to videos at the same time. During the Q&A section, there was a question about a Windows Phone version of the app, but that got the standard "nothing to announce at this time" answer.

And, probably the best news of all is that from day one, Instagram video will be available to all users on iOS and Android. And, although it wasn't clear when that "day one" would be, it looks like you should expect the updates to roll out today, so keep an eye on the Google Play Store and iTunes App Store for the updates. 



1. naveenstuns

Posts: 184; Member since: Feb 19, 2012

what is vine? I never heard of that :| .

2. Nikolas.Oliver

Posts: 1574; Member since: Jul 01, 2012

porn site

6. Ohrules

Posts: 327; Member since: Jun 11, 2012

vine is like video-based twitter: you can make and view 6 second videos

3. Nikolas.Oliver

Posts: 1574; Member since: Jul 01, 2012

new porn website :)

4. xperiaDROID

Posts: 5629; Member since: Mar 08, 2013

7. Ohrules

Posts: 327; Member since: Jun 11, 2012

maybe he's just trying to be funny :/

8. HASHTAG unregistered

Yeah that smiley kinda hints that.

10. Nikolas.Oliver

Posts: 1574; Member since: Jul 01, 2012

cheesy to be exact :)

5. pokedude750

Posts: 28; Member since: Aug 10, 2012

Insta-vine by Twitter-gram

9. DeejayReact

Posts: 40; Member since: Jun 14, 2013

Not that I care, but I wonder if "official" apps will ever start filling up for the blackberry world without side-loading the android ones.. lol. Poor Blackberry

11. Nikolas.Oliver

Posts: 1574; Member since: Jul 01, 2012

BlackBerry relies on android

12. Tsepz_GP

Posts: 1175; Member since: Apr 12, 2012

Well, R.I.P Vine, you were awesome while you lasted. Those on Vine, checkout the #rip trending vids, hilarious!

13. icyrock1

Posts: 307; Member since: Mar 25, 2013

Obvious Vine rip off.

14. MichaelHeller

Posts: 2734; Member since: May 26, 2011

Instagram claims it had wanted to have video in the original app back in 2010, but didn't have the resources to do it.

15. pokedude750

Posts: 28; Member since: Aug 10, 2012

Even if they WANTED to do it, they did not, And now they are copying Vine by Twitter

16. MichaelHeller

Posts: 2734; Member since: May 26, 2011

It's not copying. There has been video for 100 years now. Adding a time limit doesn't make it a novel thing. Even Vine wasn't the first with that time limit, go check out which has been around since 2008. Ugh, this whole "copying" argument is absurd and silly. I've already written about it. I'm not going to keep engaging anyone who wants to claim that kind of silliness.

18. XPERIA-KNIGHT unregistered

I still don't think its cool Michael but hey it is what it is......

20. ECPirate37

Posts: 332; Member since: Jul 14, 2011

Good Call-out Michael. I was going to mention 5-second films. It is sad/funny to me when people say "IT IS COPYING (fill in the blank)" when any app has anything similar to another app. But no one takes the time to complain that most phones make video, which means that all but one company had to "copy" whomever came out with the first videophone.

21. zibbyzib2000

Posts: 221; Member since: Nov 18, 2010

Both companies kinda ripped off from each other. Vine obviously copied the interface and format of Instagram. Even the way the posts load.

17. DeejayReact

Posts: 40; Member since: Jun 14, 2013

Did they not push it to android yet? Only iOS? tried everything and no update yet pushed to the play store on my note 2

19. amats69

Posts: 1527; Member since: Nov 12, 2012

still no update for android..why???ive updated already on my ios device

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