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Google reportedly working with vision benefits provider for Glass launch

Posted: , by Michael H.

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Google reportedly working with vision benefits provider for Glass launch
The general thinking is that Google is getting ready to launch Google Glass next year. The second version of the hardware is going out to "Explorers" soon, which will bring support for prescription frames. And, while the rumors about Google working with Warby Parker have long faded, a new report from The Wall Street Journal says that Google is working with a vision benefits provider about the Glass launch.

The report says that Google is working with VSP Global, which is a vision benefits provider in the U.S that also makes frames and lenses. According to Chief Executive Rob Lynch, not only will VSP be able to help make more fashionable frames for Glass and custom prescription lenses, but the company will be able to help train optometrists in fitting users (patients?) with Google Glass. 

VSP has 30,000 doctors in its network and about 60 million people enrolled in its vision plans, and optometrists seem to have high hopes for Google Glass. If optometrists are on board, and VSP can help to market the product in various facilities across the country, it could be a huge boost to the visibility and sales of Glass. The word directly from VSP is that the talks with Google are in the early stages, but WSJ says that other sources close to the deal are claiming that the talks have been fairly extensive and have covered distribution channels and specialized corrective lenses. 

Still no word on exactly when Glass will be released to consumers or how much it will cost when it is. 

source: WSJ

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posted on 22 Nov 2013, 14:27

1. eyedoc81 (Posts: 13; Member since: 20 May 2011)


I'm an Optometrist and can attest that when I log onto VSP's website they have an article about google glass on their main provider page. I can't wait to see how this is incorporated into eyewear and how it will enhance my current practice.

posted on 22 Nov 2013, 17:01

2. darkkjedii (Posts: 12357; Member since: 05 Feb 2011)


I wonder how much they'll actually cost when they finally drop.

posted on 22 Nov 2013, 22:10

3. GadgetsMcGoo (Posts: 167; Member since: 15 Mar 2013)


Weird. This is the first time that I've seen color versions of Google Glass. And is Google doing something like Apple did with the model selection in their iPad ads.

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