Google Play now features 10-minute streaming game trials

It looks like Google has began rolling out the Google Play Store's app streaming feature to users in some countries, such as the United States. This feature lets users try an app or game for 10 minutes before they buy it and install it on their devices.

If app streaming is available for a particular app or game (it seems to be only for games right now), a Try Now button will be shown next to the Buy button. Press it and the title will begin streaming to your smartphone for 10 minutes of try-out time. Reportedly, the feature is prone to crashing sometimes, but it's mostly working as intended.

Streamed apps have a floating button that opens a menu which lets you exit the stream, learn more about the feature, and show you how much streaming time you have left. While there's no limit to how many times you can stream an app, you can't pick up from where you left in your last session.

Now that you know what the Try Now button does, the question is how many games the feature will cover and when it will be available more widely. We presume Google will disclose some details at its keynote in San Francisco today at 9 AM PT.