Nearly half a year after Ron Johnson stepped down as chief of Apple retail, there was an empty gap in the chain which Cupertino has now filled with a brand new VP of retail. John Browett, formerly a chief executive at the British equivalent of Best Buy, Dixons. Ironically, Best Buy saw an opportunity in the UK, trying to outdo Dixons in terms of customer service, but after a couple of months, Dixons was way ahead and virtually forced the blue and yellow store out of the UK. Dixons boost in customer service was largely an effort coming from Browett.
Browett held various executive positions at Test Plc before that, and even earlier he worked as an advertizer at the Boston Consulting Group. The new VP of retail will report directly to Apple CEO Tim Cook.
"Our retail stores are all about customer service, and John shares that commitment like no one else we've met," said Tim Cook, Apple's CEO. "We are thrilled to have him join our team and bring his incredible retail experience to Apple."
CUPERTINO, California—January 30, 2012—Apple® today announced that John Browett will join the company as senior vice president of Retail, reporting to Apple CEO Tim Cook. Browett comes to Apple from European technology retailer Dixons Retail, where he has been CEO since 2007. Beginning in April, he will be responsible for Apple’s retail strategy and the continued expansion of Apple retail stores around the world.
“Our retail stores are all about customer service, and John shares that commitment like no one else we’ve met,” said Tim Cook, Apple’s CEO. “We are thrilled to have him join our team and bring his incredible retail experience to Apple.”
Prior to joining Dixons Retail, Browett held a series of executive positions at Tesco plc including CEO ofTesco.com. Earlier in his career he advised retail and consumer goods clients at Boston Consulting Group. He holds a degree in Natural Sciences from Cambridge University and an MBA from Wharton Business School.
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