x PhoneArena is hiring! Reviewer in the USA
  • Hidden picShow menu
  • Home
  • News
  • Did you know: The average Android app loses 77% of its users in just 72 hours!

Did you know: The average Android app loses 77% of its users in just 72 hours!

Posted: , by Luis D.

Tags :

App users are impatient! Also, sad frog is sad.

App users are impatient! Also, sad frog is sad.


The competition between mobile apps for installs,, downloads and user retention has become cut-throat, with the age of "easy app store money" long behind our backs. The market has become so challenging that one of the prerequisites for sucess can be pretty much described as follows – to make sure that users fall in love with your app within 72 hours or less!

This is what Andrew Chen, a Silicon Valley-based entrepreneur and analyst, has concluded. A study he took in partnership with mobile intelligence startup Quettra concluded that the average Android app loses a disheartening 77% of its daily mobile users within the first three days of its launch. Using apps from the Google Play store (and excluding Google’s own apps) with over 10,000 downloads as the base for the study, Chen hypothesized that the first seven days after launch are crucial for an app's chances to retain users and be considered a success. According to the findings, the average app loses 90% of its daily mobile users within 30 days of the initial install, and 95% of users reject it outright after 90 days. Shocking, indeed!

the average app loses 90% of its daily mobile users within 30 days of the initial install.

Chen’s data also indicates another interesting tendency. The Retention rates among Google Play's top 100 apps show a drop off within the first 90 days after launch, with the speed of that drop off mirroring that of the average apps analyzed prior to that. Users actually find the top apps appealing in the first seven days, return to them repeatedly during that period, and then use them less over the next 90 days.

In other words, app developers must make sure that their creation's success is largely dependenton how a user interacts with it from the first minute post-install. Chen concludes that top apps retain users because they either have a 'wow' factor to them, or they integrate with mobile life to such an extent that they become essential, and not having access to them is unthinkable for users.

source: ARC

31 Comments
  • Options
    Close




posted on 04 Mar 2016, 15:19 11

1. nctx77 (Posts: 1973; Member since: 03 Sep 2013)


That pic though! Lol!

posted on 04 Mar 2016, 15:50 1

6. shahrooz (Posts: 744; Member since: 17 Sep 2013)


If you are a telegram user there is a sticker pack featuring this frog and it's so funny imo.

posted on 05 Mar 2016, 01:14

21. Chuck007 (Posts: 1116; Member since: 02 Mar 2014)


Yeah a very nice touch! X)

posted on 04 Mar 2016, 15:19 21

2. izim1 (Posts: 609; Member since: 04 Feb 2013)


This can't be true because according to a few phonearena users, who think they represent the majority, everyone downloads, keeps, and uses 50+GB of apps on their phones...

posted on 04 Mar 2016, 15:40

3. marorun (Posts: 3607; Member since: 30 Mar 2015)


Different need different person.

I have two training device at the office to train business user on how to use android and ios and use apps.

one is an iphone 6 128 gb thats is unused beside training clients and one android phone thats i change all the time because its also the line i use.

I keep easily more than 100 business oriented apps on each and about 10-20 games on the android phone.

So what?
I personally never said everyone have the same need but some of us do ;)

Also what very interesting is those figure are also valid for iphone apps download as well :https://www.quora.com/What-is-the-average-user-retention-rate-of-free-iphone-apps

Had to search a long time to find the info as its seem to be a well kept secret.
This link is from a webpage with ppl dedicated to help apps maker to keep as much user as possible ect so its sound legit.

When its android everyone say it everywhere when its apple its strangely hiden and silent...

posted on 04 Mar 2016, 18:47 2

17. elitewolverine (Posts: 5184; Member since: 28 Oct 2013)


if a business needs 100 apps they are doing it wrong...;)

I know what you mean though, I have over a hundred on my 1520. But if I was to see a poll of our work force in the hundreds here, maybe 20 apps a phone.

posted on 04 Mar 2016, 15:41

4. marorun (Posts: 3607; Member since: 30 Mar 2015)


i have 144 gb total onboard memory on my moto x play ( adopted SD card )

I have 61 gb left already.

I do keep all the apps i said and games but also my 320 kbps mp3 collection.

posted on 04 Mar 2016, 16:28

9. TBomb (Posts: 739; Member since: 28 Dec 2012)


Music.. pictures.. videos... apps... texts... browser tabs/history.... miscellaneous... They add up.

posted on 05 Mar 2016, 07:57 1

24. Leo_MC (Posts: 1512; Member since: 02 Dec 2011)


Yes, they do; I can't imagine not having my 50 TB movie collection with me all the time; sure, I never watch movies on my phone because it's dumb, but I have them with me.

posted on 05 Mar 2016, 11:53

25. izim1 (Posts: 609; Member since: 04 Feb 2013)


No one said anything about media files. Not this article and definitely not my comment.

posted on 05 Mar 2016, 23:36

27. Leo_MC (Posts: 1512; Member since: 02 Dec 2011)


My message was not addressed to you.

posted on 06 Mar 2016, 07:05

28. izim1 (Posts: 609; Member since: 04 Feb 2013)


Ok? Who said it was? Were we in the middle of some conversation I wasn't aware of? Why are you replying to the reply I left for that other user?

posted on 07 Mar 2016, 02:46

31. Leo_MC (Posts: 1512; Member since: 02 Dec 2011)


My reply is addresses to message no. 9; change the way PA displays replies and you'll see that.

Have a nice day!

posted on 04 Mar 2016, 15:46 6

5. Quattro (Posts: 3; Member since: 03 Mar 2016)


Dear iPA, can you guys report more on the hot new S7 series instead of giving us crap no one really cares about.

posted on 04 Mar 2016, 16:54 4

11. Kary1 (Posts: 300; Member since: 26 Jun 2015)


Isn't that the same thing? /confused

posted on 05 Mar 2016, 15:05 1

26. Zylam (Posts: 766; Member since: 20 Oct 2010)


LOLOLOL Hahahahaha Daam that was a burn.

posted on 04 Mar 2016, 17:45 6

15. ibend (Posts: 4653; Member since: 30 Sep 2014)


slow news day... yesterday, today, and obviously tomorrow..

posted on 05 Mar 2016, 04:46

23. saif2711 (Posts: 69; Member since: 22 Feb 2016)


Android is not about s7 series only

posted on 04 Mar 2016, 16:13 7

7. rd_nest (Posts: 1593; Member since: 06 Jun 2010)


Obviously I don't know. I really don't care. This is such an useless article that it forced me to login and comment.
Couldn't care less how often my neighbours are deleting their apps.

posted on 04 Mar 2016, 16:19

8. drahcir02 (Posts: 68; Member since: 03 Mar 2016)


+1 . .

posted on 04 Mar 2016, 17:06 5

13. iSometimes (Posts: 49; Member since: 16 Feb 2011)


Perhaps you don't care, but others do.

This information is helpful to mobile app developers, like myself. If you didn't like the article, just select another one that actually interests you.

Your comment forced me to login and comment, too.

posted on 04 Mar 2016, 16:43 1

10. SuperAndroid507 (Posts: 284; Member since: 06 Jan 2014)


I remember when I got my first Android device (Nexus 7 2012) the selection of apps and games was really good, but today is kinda boring, you just scroll and scroll and it's also kinda deja vu seeing many same games and apps with different names. And when you finally decide to install something, the fun last until the first IAP suggestion comes up.

posted on 04 Mar 2016, 16:55 2

12. Kary1 (Posts: 300; Member since: 26 Jun 2015)


I probably delete most apps within an hour of installing them. Most apps are junk.

posted on 04 Mar 2016, 18:48

18. elitewolverine (Posts: 5184; Member since: 28 Oct 2013)


with 1.5million, I would agree that only 100 or so are really needed, with about 1k for special uses or business stuff, like your local coupon store. how many antivirus flashlight, task manager, etc type of apps are there already...clouding it all up.

posted on 04 Mar 2016, 17:30 1

14. Unordinary (Posts: 1738; Member since: 04 Nov 2015)


Click bait?... Apps that I download from Apples App Store are gone just as fast, just not as frequently as I feel like most apps I download feel extremely polished and professionally made, even if it's from an indie/solo dev. If it's an app that doesn't seem useful, or isn't keeping interest, I'm pretty sure it's the same way for everyone else...

posted on 04 Mar 2016, 18:01 7

16. ibend (Posts: 4653; Member since: 30 Sep 2014)


yeah right, app from appstore, windows store, appworld, etc suffer the same fate.. but since android have the biggest market share and most of mobile dev also make some app for other platform.. so in this case using "android" word will be better for clickbait -_-

sometime app/game are just installbait, they use good picture, nice vids, but have nothing to do with whats inside the game..
some are just pure trash..
some are uncompatible, crash alot, lag, screen cut-out, etc..
some just obvious pay-to-win style game..
so its normal if people uninstall it right away..

or maybe because its too much selection.. last year I install more than 10 calculator app in less than half hour just to select the best one, and uninstall the rest.. I do the same when searching for mp3 player..
(but now I've found my favorite, maybe I wont do that again)

posted on 04 Mar 2016, 21:34 1

19. torr310 (Posts: 842; Member since: 27 Oct 2011)


One reason the Androind phones don't have good resale value is that only the latest phones get updates for one year.

Google should take the control back on updating OS.

posted on 04 Mar 2016, 23:01

20. Mfa901 (Posts: 280; Member since: 14 Jul 2012)


Thats because s**tty quality of apps.... Most of them does the work but no taste for graphic design

posted on 05 Mar 2016, 02:52

22. gazmatic (Posts: 795; Member since: 06 Sep 2012)


I do not have an iphone but on my windows phone I have 40 apps installed, 20 that I use at least once a week. On my android I have 20 apps installed (not including the google apps) around 15 that I use at least once a week. However, I have only downloaded around 550 apps on windows phone but over 5000 on android. The app retention is a major issue but I think it's the same on all mobile os's.

posted on 06 Mar 2016, 12:13

29. Shocky (unregistered)


Sounds about right, most people install apps to try them out and unfortunately the majority of apps are terrible.

Surprised its not higher actually.

posted on 06 Mar 2016, 16:49

30. TezzaBP (Posts: 274; Member since: 18 May 2015)


Wow, Pepe is really dead huh

Want to comment? Please login or register.

Sponsored deals

Latest stories