Did you know: The average Android app loses 77% of its users in just 72 hours!

The competition between mobile apps for installs,, downloads and user retention has become cut-throat, with the age of "easy app store money" long behind our backs. The market has become so challenging that one of the prerequisites for sucess can be pretty much described as follows – to make sure that users fall in love with your app within 72 hours or less!

This is what Andrew Chen, a Silicon Valley-based entrepreneur and analyst, has concluded. A study he took in partnership with mobile intelligence startup Quettra concluded that the average Android app loses a disheartening 77% of its daily mobile users within the first three days of its launch. Using apps from the Google Play store (and excluding Google’s own apps) with over 10,000 downloads as the base for the study, Chen hypothesized that the first seven days after launch are crucial for an app's chances to retain users and be considered a success. According to the findings, the average app loses 90% of its daily mobile users within 30 days of the initial install, and 95% of users reject it outright after 90 days. Shocking, indeed!