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Daniel Craig was against Sony and Samsung phones in Spectre because "James Bond only uses the best"

Posted: , by Alan F.

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Daniel Craig was against Sony and Samsung phones in Spectre because
The amount of money discussed for Android product placements in the new James Bond movie Spectre was staggering. Daniel Craig, who stars as the suave and debonair British spy, was offered $5 million to be seen with the Sony Xperia Z4 in the movie. Sony offered $18 million for marketing and promotion for the film, a figure trumped by a $50 million bid by Samsung. In addition, Samsung said it would pay $5 million if Bond was seen in the movie using a Samsung smartphone.

But leaked emails from producer Barbara Broccoli revealed that neither Craig, nor Spectre director Sam Mendes, were in favor of the multi-million dollar product placement and promotion deals because "James Bond only uses the 'best,' and in their minds, the Sony phone is not the 'best.'" That comment came in an email to Broccoli from Andrew Gumpert, President of Worldwide Business Affairs and Operations for Columbia Pictures. The conversation was one of those leaked when Sony's emails was hacked The leaked email doesn't say which phone the actor and the director would consider worthy of use by James Bond. Word of the email first became public last April. Now that the film is about to be released in the U.S., it has become topical again.

"BEYOND the $$ factor, there is, as you may know, a CREATIVE factor whereby Sam and Daniel don't like the Sony phone for the film (the thinking, subjectively/objectively is that James Bond only uses the 'best,' and in their minds, the Sony phone is not the 'best'."-Andrew Gumpert, President of Worldwide Business Affairs and Operations, Columbia Pictures

Last December, when emails from Sony first started to leak, there was talk that Craig and Mendes would have a hand in designing the Xperia Z4. There is no indication that this ever took place. Also discussed in the correspondence was an idea to do a promotion for the phone without Daniel Craig. In this scenario, $4 million would have gone to producer Barbara Broccoli as a placement fee. The other $1 million would have been used to have the actor who plays "Q" take part in the promotion.

In September, Sony released a commercial for the Sony Xperia Z5 showing Miss Moneypenny picking up the phone for James Bond in a movie-quality ad. Daniel Craig did not appear in the commercial and Sam Mendes had nothing to do with it. We wonder how Craig feels about the ad, which implies that his character uses an Xperia Z5.

source: BusinessInsider via AppleInsider

157 Comments
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posted on 01 Nov 2015, 21:06 38

1. Mxyzptlk (Posts: 10577; Member since: 21 Apr 2012)


He wanted the iPhone?

*grabs popcorn*

posted on 01 Nov 2015, 21:35 17

17. darkkjedii (Posts: 19470; Member since: 05 Feb 2011)


Mxy, you're gonna make the trolls cry bro...stop it.

posted on 01 Nov 2015, 21:44 17

21. Scott93274 (Posts: 3715; Member since: 06 Aug 2013)


lol, it's what everyone was thinking when they read the header. I'm actually looking forward to all the fun comments as well, Pass the popcorn Mxy!

posted on 01 Nov 2015, 22:02 7

30. darkkjedii (Posts: 19470; Member since: 05 Feb 2011)


Taters fell for it.

posted on 01 Nov 2015, 22:08 7

33. Scott93274 (Posts: 3715; Member since: 06 Aug 2013)


That he did. lol

posted on 02 Nov 2015, 01:19 5

75. Taters (banned) (Posts: 6474; Member since: 28 Jan 2013)


See post 74 tardy boy.

posted on 02 Nov 2015, 09:17 1

115. Acer_Predator (unregistered)


Ar u ppl so stupid ?!?!?
He definitely wasn't against sony phone!!
U think that casting person is bothered what phone he will get in the film !?!?!
Pleeease don't be naive ppl ..
This is another mock of the week!

posted on 02 Nov 2015, 09:44

116. Scott93274 (Posts: 3715; Member since: 06 Aug 2013)


Are you stupid? Why are you responding to my comment? I don't care what Daniel Craig thinks is a better smartphone, I'm simply having fun in this article pocking fun at everyone else's comments.

posted on 02 Nov 2015, 10:12

122. Acer_Predator (unregistered)


U idiot am not responding to your coment I just sticked my pist between ..think .com stupido

posted on 02 Nov 2015, 13:04 2

128. Scott93274 (Posts: 3715; Member since: 06 Aug 2013)


You're wrong, you did respond to my comment... also, I would refrain from calling people idiots when it's painfully obvious that you have no clue how to type or spell.

posted on 02 Nov 2015, 01:19 14

74. Taters (banned) (Posts: 6474; Member since: 28 Jan 2013)


What did I fall for? I agree with him that Bond might be an isheep like you.

There is nothing to fall for.....I participate willingly in these flame wars.

You sheep amaze me sometimes with your herd way of thinking...defies logic.

posted on 02 Nov 2015, 01:26 4

78. Taters (banned) (Posts: 6474; Member since: 28 Jan 2013)


I am never coerced into anything, I think before I reply unlike you Mr Jedi.

posted on 02 Nov 2015, 06:46 5

97. Scott93274 (Posts: 3715; Member since: 06 Aug 2013)


He still doesn't get it...

posted on 02 Nov 2015, 07:17 4

101. darkkjedii (Posts: 19470; Member since: 05 Feb 2011)


Lmaoooo, I see. Smdh...

posted on 02 Nov 2015, 16:26 3

139. Taters (banned) (Posts: 6474; Member since: 28 Jan 2013)


Oh I get it but both are your comments are pretty irrelevant...

posted on 02 Nov 2015, 17:57 2

141. darkkjedii (Posts: 19470; Member since: 05 Feb 2011)


Did you think, before you typed post 139?

posted on 02 Nov 2015, 23:40 1

146. Taters (banned) (Posts: 6474; Member since: 28 Jan 2013)


Always. You clearly don't.

posted on 06 Nov 2015, 09:28 3

160. cnpthe3rd (Posts: 79; Member since: 01 Feb 2009)


since when does James Bond "use the best"? As I recall from the Bond movies I have seen James uses some special made super toy with features you can only dream up nothing "off the shelve" so he should have a cell phone that shoots surface to air missles, or covers his body with a force field or something like that.

posted on 02 Nov 2015, 21:47 1

145. Mxyzptlk (Posts: 10577; Member since: 21 Apr 2012)


Lol I see they're crying a storm bro

posted on 03 Nov 2015, 18:32

151. darkkjedii (Posts: 19470; Member since: 05 Feb 2011)


Lol yes.

posted on 01 Nov 2015, 21:38 19

19. Taters (banned) (Posts: 6474; Member since: 28 Jan 2013)


Hi might actually be an isheep like yourself. Lol

posted on 01 Nov 2015, 21:49 6

24. Arch_Fiend (Posts: 1940; Member since: 03 Oct 2015)


I'd Like To Know What He Thinks The Best Phone Is. If He's An Android Fan I'd Really Like To Know. Cause There Really Isn't much Better Android Phone Than What Sony Has To Offer.

posted on 01 Nov 2015, 22:33

46. aba71983 (Posts: 805; Member since: 24 Jul 2014)


I agree. Many android phone is better than Sony. Unlike Sony it has water & dust resistant that James Bond can dive under the water compare to Samsung no water resistant.

posted on 01 Nov 2015, 22:37 9

49. Scott93274 (Posts: 3715; Member since: 06 Aug 2013)


So James Bond's phone is a Moto G? lol.

posted on 02 Nov 2015, 05:23 1

94. aba71983 (Posts: 805; Member since: 24 Jul 2014)


Did I say Moto G?

posted on 02 Nov 2015, 01:24 6

77. Nathan_ingx (Posts: 3605; Member since: 07 Mar 2012)


I've read your comment about 5 times and it doesn't make sense.
Anyhow, the "best" phone will never exist. Because there will always be someone against it.
In short, James Bond should stick to his cars, guns and of course, women.

posted on 02 Nov 2015, 05:28

95. aba71983 (Posts: 805; Member since: 24 Jul 2014)


I understand if doesn't make sense to you because you can't afford it.

posted on 02 Nov 2015, 09:46 4

117. Nathan_ingx (Posts: 3605; Member since: 07 Mar 2012)


Loser!

posted on 02 Nov 2015, 09:51 6

119. Scott93274 (Posts: 3715; Member since: 06 Aug 2013)


how does his financial situation make your statement any more or less idiotic?

posted on 02 Nov 2015, 01:20 2

76. Taters (banned) (Posts: 6474; Member since: 28 Jan 2013)


Nah I would put like at least 4 other Android handsets ahead of Sony's flagship. Probably more than 4 actually.

posted on 02 Nov 2015, 12:16

126. sambaqai (Posts: 2; Member since: 16 Dec 2014)


"There Really Isn't much Better Android Phone Than What Sony Has To Offer" umm you got Nexuses

posted on 02 Nov 2015, 13:11

129. Arch_Fiend (Posts: 1940; Member since: 03 Oct 2015)


Top 5 Android Phones S6, Note 5, Nexus 6p, Sony Z5, And Nexus 5X In No Particular Order. That's My Opinion Anyway. And You Can Add Each Phones Counter Parts To That List If You Want, S6E, S6E+, And Z5P. So Yeah Like I Said Not Many Android Phones Better Than What Sony Has To Offer.

posted on 07 Nov 2015, 10:38

164. dazed1 (Posts: 305; Member since: 28 Jul 2015)


LOL.

Big bezels check.

Inferior cameras even when using best sensors check

Below average displays, with gamma @2.4 and white point @7500+ grainy and terrible check.

posted on 01 Nov 2015, 22:03 13

32. joey_sfb (Posts: 5256; Member since: 29 Mar 2012)


Not interested in Jame Bond movie. Its one of the most stereotype movie around.

posted on 02 Nov 2015, 00:44 7

72. Ashoaib (Posts: 3229; Member since: 15 Nov 2013)


all previous james bond were cool... denial craige doesnt look like a james bond... he is boring

posted on 02 Nov 2015, 02:08

82. camhiliciouz (Posts: 16; Member since: 11 Dec 2014)


so much for being boring and UN-james bond, his movies have the highest ticket sales.

so the franchise rather have this boring actor and earn billions mate.

posted on 08 Nov 2015, 23:49

166. joey_sfb (Posts: 5256; Member since: 29 Mar 2012)


This new only has one source, Apple Insider LOL!

I always amaze by the amount of bulls**t, Apple Insider fed to the Apple faithful.

posted on 01 Nov 2015, 23:11 7

57. engineer-1701d (Posts: 3214; Member since: 13 Mar 2014)


and we wanted someone that could act and write good movies but we get stuck with some of the worst bond movies ever

posted on 01 Nov 2015, 23:38

65. FrankUnderwood2 (Posts: 209; Member since: 01 Oct 2015)


please gimme some. Me too hungry. :-P

posted on 02 Nov 2015, 02:43

86. BLUEBLASTER (Posts: 256; Member since: 23 Feb 2014)


Nah more like Nokia 3310. Unbreakable for Bond!

posted on 02 Nov 2015, 08:00

105. jroc74 (Posts: 5980; Member since: 30 Dec 2010)


I would like to know what they considered the best.

But as far as a spy using a phone....I would think Android would fit the bill. Being highly customizable.

posted on 02 Nov 2015, 08:44 5

109. tedkord (Posts: 9915; Member since: 17 Jun 2009)


Can't be. Bond's devices are always highly customized to do cool things. I can't see Q handing him an iPhone, and James asks him, "What does this do?" "It makes calls, surfs the Internet and runs apps that are arranged in a grid."

At the time of filming, the best was the S6, I'd imagine.

posted on 02 Nov 2015, 09:15

114. Acer_Predator (unregistered)


Bcos capple offeed 1000 milion ..
Ppl I said it 3 years ago I remember when in films we only seen nokias... now?? Fkin sht tacky piphoe...

posted on 02 Nov 2015, 09:49 2

118. Scott93274 (Posts: 3715; Member since: 06 Aug 2013)


It hurts my head just trying to read your comments. also, 1000 million isn't a real number, I think you meant to type 1 billion. Why are you so butthurt in an article that clearly everyone is making jokes about in the comments section? You need to take your meds and chill.

posted on 02 Nov 2015, 10:13

123. Acer_Predator (unregistered)


Am waiting your head will explode that you will SHUT YOUR GAP ALREADY!!

posted on 02 Nov 2015, 13:22 1

131. Scott93274 (Posts: 3715; Member since: 06 Aug 2013)


You're still not making any sense....

posted on 02 Nov 2015, 10:29

124. marorun (Posts: 2896; Member since: 30 Mar 2015)


I think he should use a fully custom phone with no real brand on it.

a phone made by thats super tech departement he has for is own need.

This way no freaking isheep or shamesung or any fanboy crap.

posted on 02 Nov 2015, 13:21 1

130. akki20892 (Posts: 3900; Member since: 04 Feb 2013)


http://www.laptopmag.com/images/wp/laptop-slideshow/233869.jpg

this is what we want..........Perfect!

posted on 02 Nov 2015, 18:23

142. XpeRyan25 (Posts: 18; Member since: 18 Aug 2015)


no, he wanted a NOKIA 3310 which is the best.( •_•)>⌐■-■
(⌐■_■)

posted on 01 Nov 2015, 21:09 32

2. darkkjedii (Posts: 19470; Member since: 05 Feb 2011)


Get that man a Note 5.

posted on 01 Nov 2015, 22:12 4

35. Doakie (Posts: 1855; Member since: 06 May 2009)


Nexus 6P.

posted on 02 Nov 2015, 07:18 2

102. darkkjedii (Posts: 19470; Member since: 05 Feb 2011)


6P is tite, but the N5 is boss bro.

posted on 01 Nov 2015, 22:23 16

41. joey_sfb (Posts: 5256; Member since: 29 Mar 2012)


Daniel Craig should either take the money or keep his mouth shut. Product placement in movie are part and parcel of modern day movie production.

Neither like it nor dislike it as long as they don't call their new dinosaur in Jurassic World, Cocolasaurus or Pepsisaurus.

posted on 01 Nov 2015, 23:18

59. NoToFanboys (Posts: 1022; Member since: 03 Oct 2015)


Exactly

posted on 01 Nov 2015, 21:09 35

3. Commentator (Posts: 3655; Member since: 16 Aug 2011)


I hope someday to find myself in a position to actually consider turning down five million dollars for really stupid reason too...

posted on 01 Nov 2015, 21:35 3

15. Scott93274 (Posts: 3715; Member since: 06 Aug 2013)


You and me both... sigh...

posted on 02 Nov 2015, 08:01 2

106. jroc74 (Posts: 5980; Member since: 30 Dec 2010)


I think this is the main thing to take away from this.

posted on 01 Nov 2015, 21:12 1

5. TyrionLannister (unregistered)


Oh, this is going to be funny. Just notice how quickly the comments section gets filled up.

posted on 02 Nov 2015, 09:53

120. SuperAndroid507 (Posts: 234; Member since: 06 Jan 2014)


Of course it is, this site needs product placement too you know.

posted on 01 Nov 2015, 21:13 5

6. vuyonc (Posts: 983; Member since: 24 Feb 2014)


How entitled do you have to be to complain about the specific smartphone you use for about an hour of total time in acting when you're getting paid millions anyway?

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