If you say to somebody, would you use one of the 7-inch tablets, would somebody ever use a Kindle (Kindle Fire, $199) to do their homework? The answer is no; you never would. It's just not a good enough product. It doesn't mean you might not read a book on it..."-Steve Ballmer, CEO, Microsoft
Microsoft CEO Steve Ballmer sat down with the Seattle Times the other day to discuss various things, including the upcoming Microsoft Surface tablets, and said that the Surface tablet has the elements of success despite the fact that the device has yet to go on sale. Ballmer gave away Microsoft's marketing strategy by saying that the Surface tablet can compete with the Apple iPad on features. That obviously means that the Surface will nor, as the CEO says, be "the cheap option."
more concerned with the bottom line than the top line. In other words, don't expect the Surface tablets to be low priced in order to obtain market share. The aim here is to grab a substantial profit margin, going against the usual "defend your market share at all costs mentality. Remember, there will be two models of the Surface tablet one running on Windows 8 using an Intel Ivy Bridge chip produced using the 22nm process and the other powered by an ARM based processor. The pair is expected to launch on October 26th.
source: SeattleTimes, via Gizmodo