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BBM coming soon to Windows Phone; messaging app to be pre-loaded on Nokia Lumia 630?

Posted: , by Alan F.

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BBM coming soon to Windows Phone; messaging app to be pre-loaded on Nokia Lumia 630?
After Facebook offered $19 billion for WhatsApp, BlackBerry CEO John Chen had an epiphany. Realizing that BBM might be a hidden jewel inside BlackBerry, and understanding that WhatsApp was valued at $42 for each subscriber, he opened up BBM to iOS and Android subscribers. It was a smart idea, since it added a large number of new users for BBM, thus raising the value of the messaging app.

BBM is coming to Windows Phone

BBM is coming to Windows Phone

The executive also has promised Windows Phone users that they too, would be allowed to subscribe to BBM. And while this has yet to take place, earlier speculation had the app opening up to Microsoft's mobile OS platform between May and June. The timing then, couldn't be better for a photograph posted by a Reddit account holder. The picture shows that BBM should soon be available on the Windows Phone Store. In addition, BBM is supposedly going to be offered as a pre-loaded app on the Nokia Lumia 630.

The reason why this is so important for BlackBerry, is that BBM could eventually be a source of cash if things get tight. And as previously noted, the higher the number of BBM subscribers, the more the platform will fetch in a sale. John Chen has also started to monetize BBM by signing up major advertisers for sponsored discussion groups with BBM Channels. In addition, a recent update to BBM added the BBM Store, where users can purchase BBM Stickers.

BBM is not worth anywhere near the $19 billion that WhatsApp fetched from Facebook, at least not yet. But BlackBerry is doing all the right things in pumping up the value of BBM. And soon, iOS, Android and Windows Phone users will be able to use BBM Video which might add even more members to the messaging app.

Thanks, Anonymous Tipster!

source: Jeruknipis.com (translated)

15 Comments
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posted on 31 May 2014, 14:31 10

1. Liveitup (Posts: 893; Member since: 07 Jan 2014)


Nice, WP app store is very mature now. Tons of the most popular apps and games are available or on the way.

posted on 31 May 2014, 15:29 8

4. akki20892 (Posts: 3259; Member since: 04 Feb 2013)


I'm finally so excited to get 930 because wp updated very well and now it has apps and games (note: not all but most of). Perfect time to switch... #930 #orange.

posted on 31 May 2014, 14:31 10

2. tatail (Posts: 215; Member since: 08 Jan 2010)


Keep it coming BlackBerry..
Good for WP users.

posted on 31 May 2014, 15:05 4

3. AJagtiani (Posts: 357; Member since: 24 Apr 2014)


Its good to see Chen bringing his company's apps to more platforms. Its the only way he can make the company profitable really.

posted on 31 May 2014, 15:31 1

5. tatail (Posts: 215; Member since: 08 Jan 2010)


It is always encouraging to hear something positive from people about BB.
And this is a first I have read from you. See, you look good, and makes me happy too.

posted on 31 May 2014, 15:54

6. adwienc (Posts: 124; Member since: 26 Mar 2014)


I played today with 630 for a moment, it's nice phone and WP 8.1 seems to be huge step ahead of WP8 but these on screen buttons...I hate them, I hope that Nokia will never stop using physical layout in their high end models. I wanted to buy Z1 Compact but these screen buttons make no sense, only take already small usage area, when bezels are still big enough to hold physical buttons.

posted on 31 May 2014, 15:58 2

7. sip1995 (Posts: 660; Member since: 07 Feb 2014)


Nokia has QUALITY.

posted on 31 May 2014, 16:20 2

8. akki20892 (Posts: 3259; Member since: 04 Feb 2013)


If u need android mid range u should get z1 compact it has quality bcoz of Sony. And looking for wp then wait for 720 successor, bcoz Nokia has quality too.

posted on 31 May 2014, 18:04

9. NotAGeek (Posts: 117; Member since: 26 Jan 2014)


Everythimg is complete.Can't wait to get myself a green 630 dual sim

posted on 31 May 2014, 18:27 2

10. dickwyn (Posts: 568; Member since: 07 May 2012)


Well I'm already using the Lumia 630 and nope bbm is not preloaded onto it. Maybe is is just a regional affair

posted on 31 May 2014, 20:40

11. AfterShock (Posts: 2125; Member since: 02 Nov 2012)


That's good to hear, last thing any phone needs is more preloaded stuff on it.

posted on 31 May 2014, 22:00

12. DerryAhmad (Posts: 242; Member since: 05 May 2012)


The picture taken is from an Indonesian Lumia 630 box. And the phone hasn't been released here yet. I guess Nokia Indonesia is waiting for BBm to be released to WP before releasing the phone.
Cause as the box suggested.. Bbm and Path are major draws for people in buying new phones.

posted on 01 Jun 2014, 00:27 2

13. kartikeyarathi8 (Posts: 12; Member since: 06 Jan 2014)


Can we get a deadline or target for bbm in wp? As bb is annoyingly slow in speeding up the business releases.

posted on 01 Jun 2014, 14:56 2

14. niteshbids (Posts: 4; Member since: 30 Dec 2011)


Please check your facts before posting the article.. Saying that Chen had an epiphany AFTER Facebook purchased WhatsApp is a gross mistake as BBM had been available for iOS and android since 2013 while Facebook purchased WhatsApp only in Feb 2014..

posted on 02 Jun 2014, 02:48 2

15. Ultimate747 (Posts: 1; Member since: 02 Jun 2014)


BlackBerry didn't have an epiphany after WhatsApp sold to Facebook. BBM was already available on iOS and Android at that time.

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