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BBM coming to Windows Phone between May and July; secure BBM for the enterprise on the way?

Posted: , by Alan F.

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BBM coming to Windows Phone between May and July; secure BBM for the enterprise on the way?
In January, David Proulx, BlackBerry’s Senior Director of BBM Business Development, said that Windows Phone did not have enough users to justify a version of BBM for the platform. But the very next month saw a major change in heart. By the time MWC had kicked off in Barcelona, BlackBerry said that BBM would come to Windows Phone later in the year.

On Friday, BlackBerry CEO John Chen said that BBM will be coming to Windows Phone in the second quarter. Once BlackBerry launches the app, BBM will be pre-installed on some new handsets powered by Microsoft's mobile OS. The messaging app will also be pre-loaded on the forked Android OS running the Nokia X in some regions.

BlackBerry is hoping to expand the number of BBM users, which would increase the value of the messaging app. Considering that WhatsApp was valued by Facebook at $42 for each of its 450 million users, it has become obvious to BlackBerry that each new subscriber to BBM does add value to the entire company. On Friday, Chen said that BBM has 85 million monthly users and 113 million registered users.

"We’re seeing a solid uptick in multi platform users, driving growth in total registration. Like last quarter, growing the BBM user base is a top priority and we have a number of initiatives driving this."-John Chen, CEO, BlackBerry

Some of the new features on BBM are paying off. Chen pointed out that the number of discussion groups, also known as BBM Channels, has more than doubled from 200,000 to 500,000 with users now reading an average of 11.5 posts per day. And BlackBerry could use BBM to offer a mobile payments service. With its strong background in secure enterprise applications, Chen is thinking about offering a version of BBM to the enterprise. Called eBBM Suites, the service would bring messaging capabilities to the enterprise with "regulator level enhanced security."

source: TechCrunch

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posted on 29 Mar 2014, 13:21

1. Liveitup (Posts: 1798; Member since: 07 Jan 2014)

Good to hear, WP keeps flourishing, quite deserving.

posted on 29 Mar 2014, 13:47

2. thealphageek1 (banned) (Posts: 942; Member since: 02 Feb 2013)

Good move by J. Chen, expanding BBM to the WP platform. BBM is growing into quite the social messaging network.

posted on 29 Mar 2014, 22:00

3. theminolaboy (Posts: 128; Member since: 18 May 2013)

unlike BB, Microsoft is smart enough to release office for ipads.. well, it's not late for bb to monetize bbm.. bbm is slicker not to mention classier than whatsapp..

posted on 28 Jun 2014, 07:04

4. WahyuWisnu (Posts: 1001; Member since: 29 May 2014)

dead platform + dead platform...
that's why this news only got 3 reply!!!

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