x PhoneArena is looking for new authors! To view all available positions, click here.
  • Home
  • News
  • Apple iPhone takes the top spot in Japan last year for the first time ever

Apple iPhone takes the top spot in Japan last year for the first time ever

Posted: , by Alan F.

Tags:

Apple iPhone takes the top spot in Japan last year for the first time ever
The Apple iPhone has conquered many countries, but it wasn't until last year that it had the leading market share in Japan on an annual basis. That's right, for Apple it was the leader in the Japanese smartphone market for the first time ev-uh. For the fourth quarter, the Apple iPhone held 16% of the Japanese market and it wound up the whole year with a 15% slice of the pie. Apple had taken over first place on a quarterly basis before, replacing hometown fan favorite Sharp in Q4 of 2011, but Sharp recovered and regained the top spot for the first half of last year.

The Apple iPhone had a leading 15% of Japan's smartphone market share in 2012

The Apple iPhone had a leading 15% of Japan's smartphone market share in 2012

The Korean smartphone twins, LG and Samsung, also both increased market share in Japan last year as the combined share of all foreign brands exceeded 50% for the first time. Chinese manufacturer Huawei saw its market share triple. Previously, it was hard for a foreign handset to crack the market. But with carriers like KDDI and Softbank heavily spending to promote the Apple iPhone 5, local manufacturers like Sharp and Fujitsu each had to accept a reduced 14% of the market.

The Japanese market used to consist of advanced featurephones running carrier designed OS or a proprietary OS designed by the handset manufacturer. But with the popularity of Android, foreign names like Samsung, LG, Huawei and ZTE have an advantage in producing Android flavored models that the Japanese firms don't have (outside of Sony, which is more of a global player). But for 2012, it was iOS, specifically the Apple iPhone, that ended Sharp's six consecutive years on top of the Japanese smartphone market.

source: CounterpointResearch via AppleInsider

13 Comments
  • Options
    Close




posted on 13 Feb 2013, 00:57 4

1. husfus (Posts: 62; Member since: 21 Oct 2012)


What about Sony?

posted on 13 Feb 2013, 01:05 1

2. jcpwn2004 (Posts: 314; Member since: 18 Jan 2012)


I was just going to ask the same thing, pretty surprised here. Congrats to apple, I would just assume that sony/samsung/huawei would be dominating.

posted on 13 Feb 2013, 01:24

3. wendygarett (unregistered)


Most iPhone users in Japan are Nintendo fans :)

posted on 13 Feb 2013, 01:35 2

4. PapaSmurf (Posts: 6644; Member since: 14 May 2012)


There is and always will be a soft spot for Nintendo in my heart. My N64 still looks brand new after 16 years.

posted on 13 Feb 2013, 01:42

5. wendygarett (unregistered)


I love Nintendo because of pokemon :p
but nice to see you have an antique from them :)

posted on 13 Feb 2013, 02:13

8. GeekMovement (Posts: 1497; Member since: 09 Sep 2011)


N64 is antique? I still play Super Nintendo with the classic Super Mario World and the original Donkey Kong Countries.

But aside from that note, I am one of the "odd" ones that is a nintendo fan, but not an iPhone user.

posted on 13 Feb 2013, 02:09 4

6. imsickwithsmartphone (Posts: 153; Member since: 28 Jan 2013)


Go APPLE!! Go APPLE!!

posted on 13 Feb 2013, 02:12 11

7. PapaSmurf (Posts: 6644; Member since: 14 May 2012)


Your name and avatar leads me to believe you're ready for the iPhone 20.

posted on 13 Feb 2013, 02:31 5

10. imsickwithsmartphone (Posts: 153; Member since: 28 Jan 2013)


I'm always ready whatever Apple will release their product XD

posted on 13 Feb 2013, 03:21 3

11. bachelorrn0121 (Posts: 57; Member since: 13 Jul 2012)


If apple release is**t and they said it is most nutritious food you will eat it?

posted on 13 Feb 2013, 03:32

12. imsickwithsmartphone (Posts: 153; Member since: 28 Jan 2013)


No way I will eat that kind of fruit.... XD

posted on 13 Feb 2013, 02:28 1

9. bakhtawar (Posts: 33; Member since: 22 Nov 2012)


this year sony f**k every one :P

posted on 13 Feb 2013, 04:13

13. jsdechavez (Posts: 676; Member since: 20 Jul 2012)


But most other phones in Japan are miles ahead of the iPhone5! Take Sharp Aquos phones for example, they're all waterproof. What's happening Japs?

Want to comment? Please login or register.

Latest stories