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Apple iPhone sales up fourfold in India

Posted: , by Alan F.

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Apple iPhone sales up fourfold in India
Thanks to some pricing promotions used by Apple in India, sales of its iconic smartphone are up 400% in the country. Sales, which used to measure 70,000 to 80,000 units per month in the country, have surged thanks to the use of an installment plan and other retail strategies put into place by the Cupertino based company. Last month, we told you how sales of the iPhone had tripled in India during one week.

The smartphone market in India has usually been filled with low priced handsets with expensive models out of the reach, financially, of most consumers in the country. The latest stats though, show that the Apple iPhone has a 3% share of the Indian smartphone market. Apple has achieved this share by offering the Apple iPhone 4 and Apple iPhone 4S on an installment plan where a buyer would put down a small down payment and payoff the balance monthly over 6 months or 12 months. In addition, Apple has been discounting the models by 4% to 9%. According to Credit Suisse analyst Sunil Tirumalai, "Within a few months, our discussions with handset retailers indicated that iPhone sales went up 3-4x, forcing companies to respond."

Last month, Apple announced a further 18% discount on the Apple iPhone 4, essentially allowing the phone to be purchased with no down payment. This has resulted in a discount of 23% to 27% for the device in the country. The EMI (Equal Monthly Installment) plans have put the Apple iPhone 4 ahead of the Apple iPhone 5 in sales in the country. It also has Apple thinking more seriously about offering a low-cost version of the Apple iPhone 5 in emerging markets like India.

source: AppleInsider

31 Comments
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posted on 30 May 2013, 22:52 7

1. PermanentHiatus (Posts: 267; Member since: 22 Jun 2012)


Fourfold ≠ 400%.

It's 300%.

posted on 30 May 2013, 23:19 9

3. g2a5b0e (Posts: 2090; Member since: 08 Jun 2012)


Someone with a decent understanding of math. Thank you. It's like the other day when there was an iPhone article stating that the next iteration might have double the pixels & everyone was screaming because they thought it would have a ppi of 652. Doubling the pixels does not double the ppi. You'd have to quadruple the pixels to do that. A simple understanding of basic math would tell you that.

posted on 31 May 2013, 01:10 1

7. Veritas_Aurora (Posts: 19; Member since: 27 Jan 2013)


Hi, buddy, the screen resolution of iphone 5 is 1136*640, if apple doule the pixel number for 4 sides, and the screen resolution will become 2272*1280, so the ppi will become 652,although everyone knows that's nearly impossible, on the other words, if apple double the product of resolution or let it become 2*1136*640, the ppi will become the square root 2 times of previous resolution which is over than 460. I think apple is capable to do that, but maybe they don't willing to do so. Apple need to re-design the UI, I know the introduction of widgets like android phones will occupies a cionsiderable amount of RAM, but sometimes, it's really comfortable for users.

posted on 31 May 2013, 01:31 1

9. g2a5b0e (Posts: 2090; Member since: 08 Jun 2012)


Okay...cool, I think. It sounds like you're agreeing with me. Everything you said sounds legit to me, too.

posted on 30 May 2013, 22:57 1

2. eisenbricher (Posts: 970; Member since: 09 Aug 2012)


Yup, Indian smartphone market is a mystery...

posted on 31 May 2013, 01:07 3

5. thunderising (Posts: 225; Member since: 25 Nov 2011)


Not really. Throw in features at an affordable price and max % of crowd runs after it.

posted on 31 May 2013, 03:44 1

18. eisenbricher (Posts: 970; Member since: 09 Aug 2012)


Actually no. They also pay attention to the brand as well as quality. Phones like Micromax Canvas didn't just succeed because of cheap price. In fact MMX has lot of competitors. But Indian people have and eye for it.

posted on 31 May 2013, 01:09 6

6. androidrocks (Posts: 32; Member since: 14 Apr 2012)


No...The problem with the Indian market is the pricing. There are people who can afford a high end device here, but they compare the price with that in the US first. I mean we pay 100-200$ extra if we compare the price to the US. Until recently, people used to get iphones from the US as an unlocked iphone can cost close to 1000$ here. The same is true for android flagships. I see people (not everyone) carrying a galaxy S3 or One X which has a carrier logo like AT&T or T-Mobile on it. Even I did not purchase a single device in India, except for few low ends, all the devices I use(d) are from Singapore or US. I know it has some thing to do with the tax companies pay to the Indian government.

Also, apple gets free publicity from the media here. Whenever a new iphone is released, it makes front page news (atleast in the news papers in my part of the country)...*SIGH*

posted on 30 May 2013, 23:32 4

4. Nathan_ingx (Posts: 2992; Member since: 07 Mar 2012)


I bet it has to do with the discounts and 0% interest in EMIs they're offering.
If i'm not wrong, most of that will be the iPhone 4 or the 4S,

posted on 31 May 2013, 03:38

17. b1acktiger (Posts: 203; Member since: 19 May 2012)


iPhone 4 8GB to be exact. It is the most selling device for apple.

posted on 31 May 2013, 10:55

26. deburocks (Posts: 126; Member since: 20 Apr 2013)


yaaah....i4s and 4 are already available at a discounted price and after that u have studeng discount over it( excahnge old phone and get upto 7000($150) offr. After thag u pay monthly instalments that can go upto 6-12 months interest free. Thagt amounts to in between (2500-3000 inr or say $70-80). That people can really afford. No nokia phone is interest feee instalment basis. Same goes for sammy dat is offering the same offers. An avg person will easily fall for it sno doesnt have gud kniwledge bout o.s and phones( cos people here are too much showy and sometimes flamboyant they feel proud in showing big phones even though they dunno how to operate. Sic.) . . The real sale i would say is from micromax, lava, karbon who sell chinese phones manufatyred under indian brands theh have gud features and are very low in price, u can google lava q1000 for refernce or canvas hd . Both have better specs then galaxy grande and are available at very low price........phew......felt like spitting out and i just fired everything.....hmmmmpppphhh

posted on 31 May 2013, 01:22 1

8. abcdefgh (banned) (Posts: 471; Member since: 29 Mar 2013)


low cost iphone will be a hit in india no matter what the specs are as far as it has apple branding on it.

posted on 31 May 2013, 01:37

10. mamba (Posts: 18; Member since: 13 May 2013)


am sad....

posted on 31 May 2013, 01:44 6

11. ash29 (Posts: 55; Member since: 28 Oct 2011)


Apple in India is just for showoff,especially in youths.Girls get attracted towards iphone users,cos they think iphone users are rich and would spend money on them.

posted on 31 May 2013, 03:11

15. rusticguy (Posts: 2813; Member since: 11 Aug 2012)


All dames who want to show off their "Papa's" moola buy these crap.

posted on 31 May 2013, 02:31

12. jlim33 (Posts: 18; Member since: 30 May 2013)


Wow!!! Great move Apple. If you will loose in the Chinese market you can always turn back to india. Especially some people prefer the brand than the spects. If the cheaper will be released more iPhones can reach the hands on people with a tight budget.

posted on 31 May 2013, 03:31

16. androidrocks (Posts: 32; Member since: 14 Apr 2012)


They are dumping the old generation phones which are unsold else where into India...you dont seem to get it

posted on 31 May 2013, 02:35 1

13. Timmehor (Posts: 599; Member since: 09 Mar 2013)


India is probably one of the biggest and strongest merging markets and is a gold mine for any technology company. Being the 2nd largest population in the world, getting the Indian market on your side is the best thing since the USA.

posted on 31 May 2013, 02:50 1

14. jlim33 (Posts: 18; Member since: 30 May 2013)


I agree with you. Apple just need to lower the prices because most of the people of India are poor. The salary of the workers is low and considering many have families because its a Muslim country.

posted on 31 May 2013, 03:47 9

19. eisenbricher (Posts: 970; Member since: 09 Aug 2012)


lol India is Muslim country? where did you even learned that?
India is secular country with Hindu majority.

posted on 31 May 2013, 04:09 5

20. darkkjedii (Posts: 10059; Member since: 05 Feb 2011)


Now that was a stupid post.

posted on 31 May 2013, 04:17 4

21. Adithya7184 (Posts: 300; Member since: 05 Mar 2011)


where the hell u live man.. i don't think u belong to this earth....

posted on 31 May 2013, 05:09 1

22. WHoyton1 (Posts: 1619; Member since: 21 Feb 2013)


I think that was quite racist ....your saying they have big families and are poor because its a Muslim country....

posted on 31 May 2013, 07:38 3

24. Nathan_ingx (Posts: 2992; Member since: 07 Mar 2012)


Ever heard of Pakistan? Afghanistan? Iran?
They are countries with Muslims as the majority.
Your concept of India is just wrong...India is a secular country.
PS, like every country, India has a share of the rich and poor.

posted on 31 May 2013, 09:33 2

25. Shrihari (Posts: 79; Member since: 29 Jan 2013)


Instead of spamming around here without knowing anything about india please dont speak...i'm sure you're pakistani or afghan hypocryte who thinks india is a muslim country...its a secular country with hindu majority..muslims are minority in india...anyways hatsoff to your stupid post

posted on 31 May 2013, 11:05 3

27. deburocks (Posts: 126; Member since: 20 Apr 2013)


hahahaha mate....ur funny.....india has 10 times more money in their temples then the whole of u.s.a....india is now moreover a capitalistic economy as it is slowly slowly shifting from being a mixed economy....and btw india has muslims, hindus, sikhs, christians and several other religions .....india has more number of poor people not because they are poor but there is too much of corruption and indians have way much money in swiss accounts then any country.....ur knowledge rocks....cheers mate

posted on 31 May 2013, 13:48 1

28. abhijeit (Posts: 25; Member since: 07 Sep 2012)


dud check ur gk quotient!!! whoever told u dat India is a muslim country!!! India is a secular state with mainly Hindu population.
Secondly, your idea about iphone being dumped overin India is correct. We have many silly people who buy an iphone for almost $ 1000 not bcoz they know how to use it, but jus bcoz its a status symbol in the US. Many people don't even now what features their phones have. They wud jus buy it jus bcoz the rich lot buy them!! I cant imagine how can people buy a 3 year old phone at price of almost $ 400 when the latest flagships like the Note II, Xperia Z, etc are available for $ 700 approx.
If apple's sales are increasing it not at all bcoz of the iphone 5. It only bcoz of the iphone 4. I stay in the heart of Mumbai, and every alternate da there is a full page advert in our biggest selling newspaper for the iphone 4, where they have offers like cash back of $100 on ur existing phone and crap like dat. And there are many fools who blindly fall for such offers!!! silly but true!!!

posted on 03 Jun 2013, 05:42

30. itsdeepak4u2000 (Posts: 2288; Member since: 03 Nov 2012)


It's not a Muslim country, its a Democratic / Secular country where all people like Hindu, Muslims, Sikhs and Christians lives. Majority is Hindu.

posted on 31 May 2013, 06:25

23. selena1000 (Posts: 83; Member since: 14 Mar 2013)


if apple makes a low price iphone,it will be a nightmare for companies like ssmsung and nokia

posted on 31 May 2013, 13:51 1

29. abhijeit (Posts: 25; Member since: 07 Sep 2012)


a) if apple makes a low price phone if wonder if It will have any feature in it coz even as an expensive phone it has no features in it!!
b) apple has now become a trend follower than a trend setter.
c) remember once nokia was a trend setter, but equations changed and now it is Samsung!! Apple did innovate in the beginning, but now it can only litigate!!!
d) so the possibility of ur statement happening is near impossible!!

posted on 03 Jun 2013, 18:43

31. DroidSTILLDoes (Posts: 14; Member since: 03 Jun 2013)


Lol...

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