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Apple cutting iPhone sales forecasts 20% in response to the high-end smartphone slump

Posted: , by Daniel P.

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Apple cutting iPhone sales forecasts 20% in response to the high-end smartphone slump
Chain checks reveal that Apple might have warned suppliers to prep for a 20% decrease in component orders for the iPhone in the second half of the year, indicate analyst sources.

Brian Blair of Wedge Partners said that this seems to be in response to the overall flagship smartphone market saturation, which already sent Samsung and HTC's stocks down to new lows. Apple, his sources said, is now predicting 90 to 100 million iPhones sold, instead of 115 to 120 million.

The scramble now is, however, for the mid-range market, which is growing in leaps and bounds, and receiving special attention from Samsung, and, it seems, Apple as well, since the analyst confirms a lower-cost iPhone is in the works, with cheaper components, which will be its battle horse against Samsung's midrange onslaught. 

Brian Blair also mentions that Apple will be producing a TD-SCDMA iPhone for China Mobile, and that's one huge potential market within the largest carrier in the world. "So the bottom line is, there's lots of little signs that are pointing to slowing growth for high-end smartphones, and I think Apple's reacting to that," he added.

source: CNBC

8 Comments
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posted on 09 Jul 2013, 01:52 1

1. ardent1 (Posts: 1997; Member since: 16 Apr 2011)


You would think after five years, the analyst(s) would get the decline in iPhone sales due to new model introduction.

posted on 09 Jul 2013, 07:23

5. Googler (Posts: 813; Member since: 10 Jun 2013)


That's strange because the iPhone is usually released in the second half of the year, the same time Apple is prepping suppliers to reduce production.

posted on 09 Jul 2013, 08:32

7. Droid_X_Doug (Posts: 5908; Member since: 22 Dec 2010)


I would think that Apple would get a clue and do more than release a model refresh every other year. Memo to Timmy: Dogs don't like stale dog food. There are two other viable alternative dog food options that are providing tasty alternatives to your company's dog food.

Time to stop trying to suppress the competition.

posted on 09 Jul 2013, 01:53

2. wando77 (Posts: 304; Member since: 23 Aug 2012)


That's actually a potential 25% loss isn't it?

posted on 09 Jul 2013, 04:06

3. Tsepz_GP (Posts: 841; Member since: 12 Apr 2012)


Exactly what I was talking about in the Samsung+HTC article comments. Now if this slowdown affects the big companies like Samsung and Apple, who will continue to make huge profits anyway, imagine how badly this is going to hit the small guys who barely have any money, lack huge marketing budgets and are barely making profit as is e.g. Sony, Nokia, etc...

posted on 09 Jul 2013, 06:22

4. pyradark (Posts: 781; Member since: 10 Jun 2012)


Nah!! Only the two big guys are going down due to some of them are ex user and shifting to nokia and sony.

posted on 09 Jul 2013, 07:51 3

6. Tsepz_GP (Posts: 841; Member since: 12 Apr 2012)


Lol, you're so delusional it's quite scary. Look kid, Samsung may have lost a few customers to Sony IN THE UK, that barely affects them, the sooner you realize that the better. I know it's hard for you to accept the fact that your favorite manufacturer simply cannot compare Apple and Samsung.

posted on 09 Jul 2013, 11:56 1

8. androidfanboy (Posts: 162; Member since: 24 Jun 2013)


Haha apple sucks

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