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Apple CEO sends letter to Apple employees, hints at "big plans" for next year

Posted: , by Alan F.

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Apple CEO sends letter to Apple employees, hints at
Apple CEO Tim Cook wrote a letter to Apple employees to thank them for the year that has passed, and to motivate them for the upcoming year. Cook hinted in his latter that Apple will revamp its product line in 2014. For 2013, the executive noted the strength in iPhone sales, the hard work that went into delivering iOS 7 and the App Store reaching a milestone with 50 billion apps cumulatively downloaded.

In the letter, which we have for you in its entirety below, Cook says that 2014 is going to be a great year. "We have a lot to look forward to in 2014, including some big plans that we think customers are going to love," says the executive. One device that Apple is supposed to debut next year is the iWatch smartwatch. The project was reportedly delayed, and rival Samsung beat Apple to the punch by releasing its Samsung Galaxy Gear smartwatch earlier this year.

As far as the iPhone is concerned, we could see a larger version of the phone next year. A report last month said that Apple is working on both a 4.7 inch and a 5.5 inch version of the iPhone, using glass that curves downward at the edges. And there is speculation that a 12 inch iPad is being prepped for next year.

Team,

This holiday season, tens of millions of people around the world, from all walks of life, are experiencing Apple products for the first time. Those moments of surprise and delight are magical, and they’re all made possible by your hard work. As many of us prepare to celebrate the holidays with our loved ones, I’d like to take a moment to reflect on what we’ve achieved together over the past year.

First and foremost, we introduced industry-leading products in each of our major categories in 2013, showing the breadth and depth of innovation at Apple. We extended our lead in the smartphone market with iPhone 5s; launched iOS 7, an extraordinarily ambitious project; released OS X Mavericks for free to our customers; introduced the iPad Air and the iPad mini with Retina display; and this week began shipping the Mac Pro from a manufacturing facility in Austin, Texas. We also marked our 50 billionth download on the App Store – a milestone no one could have predicted we would reach so quickly.

Together we’ve shown the world that innovation at Apple goes beyond our products to the way we do business and how we give back to our community. This year, Apple raised and donated tens of millions of dollars for important charities and relief efforts like Red Cross aid to typhoon victims in the Philippines, and we continue to be the largest contributor to (PRODUCT)RED, supporting the Global Fund in its fight against the spread of AIDS in Africa. Just a few weeks ago, Jony Ive led an unprecedented effort that brought money and awareness to eliminating the transmission of AIDS from mother to child.

And finally, Apple is standing up for what we believe is right. We know that equality and diversity make our company and our society stronger, so we’ve urged the U.S. Congress to support workplace protections against discrimination based on sexual orientation and gender identity. We are also laser focused on our contribution to several environmental initiatives and we will increase our efforts even more in this area in the future.

We have a lot to look forward to in 2014, including some big plans that we think customers are going to love. I am extremely proud to stand alongside you as we put innovation to work serving humankind’s deepest values and highest aspirations. I consider myself the luckiest person in the world for the opportunity to work at this amazing company with all of you.

Happy Holidays,

Tim

source: 9to5Mac via Pocketlint

39 Comments
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posted on 22 Dec 2013, 18:27 5

1. darkkjedii (Posts: 11463; Member since: 05 Feb 2011)


Big means screen size, just watch, and I for one will welcome it. This OS on a larger canvas...wow!!!

posted on 22 Dec 2013, 21:05 11

11. Shatter (Posts: 2027; Member since: 29 May 2013)


larger canvas? Ipad mini and Ipad are the exact same OS as the iphone with calling and texting disabled.

posted on 22 Dec 2013, 21:11 8

12. darkkjedii (Posts: 11463; Member since: 05 Feb 2011)


So what.

posted on 22 Dec 2013, 23:02 5

21. camera531 (Posts: 162; Member since: 30 Jun 2012)


I think his point was that iOS on the iPads are Apple's OS on a larger canvas (already).

posted on 23 Dec 2013, 09:37

34. appleDOESNT.com (Posts: 436; Member since: 19 Nov 2011)


Apple's idea of BIG year is re-configuring the sizes of their entire lineup 3 years after the competition. So can't believe the company with 3.5 products that are basically the same product in 3 sizes, getting more sizes, is the worlds leading tech company, embarrassing! S ame S hit, different S ize :/

posted on 23 Dec 2013, 10:17

36. Reluctant_Human (Posts: 859; Member since: 28 Jun 2012)


How is that different than EVERY other phone/tablet combo?

posted on 22 Dec 2013, 22:44 8

16. DEATHSTROKE9 (Posts: 399; Member since: 09 Nov 2013)


@darkjedii Why do you just accept whatever they sell you? When you know they don't make good mobile devices anymore!

posted on 22 Dec 2013, 23:11 5

22. -box- (Posts: 3801; Member since: 04 Jan 2012)


"Anymore"? When did they ever?!

posted on 23 Dec 2013, 02:59 3

25. ihavenoname (Posts: 1402; Member since: 18 Aug 2013)


Great mobile devices since 2007, great devices since 1976.

posted on 23 Dec 2013, 05:30

28. darkkjedii (Posts: 11463; Member since: 05 Feb 2011)


+1 bro, let people enjoy what they want.

posted on 23 Dec 2013, 05:18

27. darkkjedii (Posts: 11463; Member since: 05 Feb 2011)


Love iphone/iOS, about the best you can get. You hate em, I love em, and so does my mrs. Simple as that DS, I respect your choice respect mine. No flaming yo...

posted on 23 Dec 2013, 08:45 1

31. zekes (Posts: 207; Member since: 14 Aug 2012)


I really just don't understand he excepts anything that android comes out with but we can't buy a Apple product lol

posted on 23 Dec 2013, 10:13

35. darkkjedii (Posts: 11463; Member since: 05 Feb 2011)


It's called thinking inside the box. +1

posted on 23 Dec 2013, 09:36

33. appleDOESNT.com (Posts: 436; Member since: 19 Nov 2011)


S ame S hit, different S ize :/

posted on 23 Dec 2013, 13:06

37. JerryTime (Posts: 468; Member since: 09 Nov 2013)


Maybe by some stroke of luck the screen will actually be HD this year.

posted on 22 Dec 2013, 19:20 7

2. KFear (Posts: 137; Member since: 06 Feb 2012)


I know that a lot of people might switch back to Apple from Android if they increase the screen size. It might be interesting to see. I work in Wireless, and i'm amazed that the more educated tech consumer is now mostly looking for an Android device. We will see how that changes once Apple starts to finally listen to their customers. It seems to take them 2-3 years to answer user requests. Though nobody asked for a "pretty" pastel IOS7.

posted on 22 Dec 2013, 19:26 17

3. Commentator (Posts: 2425; Member since: 16 Aug 2011)


Man, what a surprise! I thought he'd say something like "Hey guys, we've got nothing planned for next year, so just feel free to coast."

A CEO proclaiming that his company will have big plans... wow!

posted on 22 Dec 2013, 19:28 7

4. shamataa (Posts: 202; Member since: 07 Dec 2011)


Way too late for those things to happen. Apple talk so big yet they never deliver.

posted on 22 Dec 2013, 19:35 10

6. Password (banned) (Posts: 21; Member since: 17 Dec 2013)


"They don't care! As long there's hippys, and cults and average joes, aswell as bus drivers that will support and fund them"

posted on 22 Dec 2013, 19:42 3

8. darkkjedii (Posts: 11463; Member since: 05 Feb 2011)


I know a bus driver that loves em. I know who you are too, pity you had to make a new acct, due to being banned.

posted on 22 Dec 2013, 21:23 3

14. Topcat488 (Posts: 1150; Member since: 29 Sep 2012)


Hahaha that was funny dude! Hippies and Cults and average Joes, and "Bus Drivers", hehehe.

posted on 23 Dec 2013, 05:33

29. darkkjedii (Posts: 11463; Member since: 05 Feb 2011)


Did you honestly think you're going to fall the PA staff? They know who you are "Troll" bye-bye your banned once more. This is your third attempt at a duplicate account, give it up to they're onto you. You are a troublemaker and you are a troll with a capital T bye-bye.

posted on 23 Dec 2013, 08:47 1

32. zekes (Posts: 207; Member since: 14 Aug 2012)


You know they say if you don't have an iPhone you don't have an iPhone

posted on 24 Dec 2013, 15:41

39. rusticguy (Posts: 2828; Member since: 11 Aug 2012)


There's some else also with a captial "T" and that's known as TOR ...https://www.torproject.org/
Now don't ask me what this means

posted on 22 Dec 2013, 20:20 10

9. superduper (Posts: 150; Member since: 20 Oct 2013)


Brand new A7 SoC, competition-beating 64 bit instruction set, Touch ID, retina iPad mini, totally overhauled iOS, massive under-the-hood power saving improvements in Mavericks, jaw-dropping battery life in the new MacBook Airs, the most extensive Mac Pro redesign in a decade...

...''Apple talk so big yet they never deliver'' ???

posted on 22 Dec 2013, 22:50 4

18. sprockkets (Posts: 1201; Member since: 16 Jan 2012)


A7 isn't brand new, neither did apple make the armv8 instruction set intended for servers in data centers, nor did they make the first high res screen for a tablet, mavericks is OK, other laptops also can match or exceed the bat on the air, and the mac pro is the biggest joke in what a computer should be for a workstation.

You were saying?

posted on 22 Dec 2013, 21:15

13. InspectorGadget80 (Posts: 6502; Member since: 26 Mar 2011)


iwatch, Apple TV we already know that Tim Cook.

posted on 22 Dec 2013, 19:28 1

5. amiaq (Posts: 454; Member since: 30 Jun 2012)


I'm sure HTC CEO says the same thing as well year after year

posted on 22 Dec 2013, 19:41 3

7. Sauce (unregistered)


So many fickle thick headed bimbos already commenting on this, and more to come. Stooges, keep hatin on your egotiscal rival company.

That bein said, "Merry Christmas, ya filthy animal"s.

posted on 22 Dec 2013, 20:53 5

10. winter_hat (Posts: 103; Member since: 04 Feb 2013)


Bought my first iPhone. 4S because it was 'cheap'. I will say, despite some minor things that should be improved (keyboard is a joy, but it could be so much better, etc) it's a very nice phone and OS. I've tried all four big OS's now and own phones from three of them (don't own a Windows phone presently) and they all have their strengths and weaknesses. I will say, that BB10 seems to be the best. Unfortunate that no one seems to care. Anyway, when opening that 4S, you do feel a certain amount of comfort and joy. Like Apple will take good care of you, you don't have to fret anymore. With Android, I was constantly working. Looking for a better keyboard, looking for a better launcher, changing this, malware that. Android is nice because it's so flexible and open, but that's also why it irritates me. Too many variables. I have S3 and Nexus, so I still enjoy them, but I don't know if I will use Android as my 'daily driver' anymore. iPhone or BB.

posted on 22 Dec 2013, 22:22

15. Whateverman (Posts: 3205; Member since: 17 May 2009)


+1 ... For some, to many options can be just as bad as no options at all. There's nothing wrong with that at all. But I have the opposite problem... I get bored to easily, so Android just works for me. I have an iPad and I like it, but I can't help but want to do more with it. Right now I just watch Netflix and surf the web on it, which should be enough, but I really like moving things around and making it mine. So my next tablet may be the Note 10.1 or maybe I'll brave and try a Nokia tablet.

posted on 22 Dec 2013, 22:47 4

17. rbasky61 (Posts: 31; Member since: 21 Jan 2012)


Apple is still the best. The trendsetter and innovator.. I still love and buy Apple products. whatever they say..

posted on 22 Dec 2013, 23:13

23. -box- (Posts: 3801; Member since: 04 Jan 2012)


What does the ewe say? "Baaahahahahahahh!"

posted on 22 Dec 2013, 22:50 1

19. ChafedBanana (Posts: 359; Member since: 20 Sep 2011)


I'd consider an iPhone if it had a 4.7 inch screen. That's definitely one reason why I don't have one and have a Galaxy S4 instead. I like the iPhone a lot. But the browser is disappointing. Make those two things better and I might be in.

posted on 22 Dec 2013, 22:53 1

20. ChafedBanana (Posts: 359; Member since: 20 Sep 2011)


The iPhone's browser could learn a thing or two from the browser on the HTC One. The text automatically reflows depending on how zoomed I our out you are so that nothing is ever cut off. At least with my Galaxy S4 I can change the size of the text without increasing the font everywhere else on the phone.

posted on 22 Dec 2013, 23:16

24. JakeLee (banned) (Posts: 1021; Member since: 02 Nov 2013)


I hope the upcoming A7x or A8 next year to be more mature than the current A7.
Being an SoC and not a pure CPU, the A7 chip contains many parts that are found in "chipsets" on PC. While the CPU part is already top-notch, there is still room for improvements in the chipset part like memory accesses in descending order.

A pure 64-bit SoC with further optimized chipset parts will show the true power of 64-bit computing.

posted on 23 Dec 2013, 03:11

26. willard12 (Posts: 798; Member since: 04 Jul 2012)


I think they will make phones and tablets that are thinner, lighter, and twice as fast.

posted on 23 Dec 2013, 07:42

30. brwcell (Posts: 4; Member since: 10 Apr 2012)


They don't have to change , they still have the apple drones buying their products, 4.7 & 5.5 android once again has had that 2 years ago, just like everything have added except for the fingerprint scanner, that has worked well hasn't it.

posted on 23 Dec 2013, 13:26

38. jamesedward318 (Posts: 99; Member since: 25 Dec 2010)


I love reading all these Apple dislikers take a public poop on the company. I for one do not like KIA cars. So I don't go to every dealership I see and tell the sales team how much they suck and have an inferior product. I just purchase what I like. Knowing that I don't KIA I also accept that there will be a few KIA ads that will grace my television set here and there. I said that to say that at some point people have let people be. You like Apple, you like Apple. You like Android then you like Android. If you like Windows then you like Windows. This forever ongoing war is like rival gangs warring over territory that doesn't belong to them. PhoneArena, GSMArena, PhoneScoop nor any other site will be fully dedicated to one specific OS. Thank God for iMore, WPCentral and AndroidCentral. Have a Merry Christmas everyonea and I hope you all get the Android, iPhone or Windows phone/tablet/device of your liking.

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