Android dominates smartphone market in Q2 with 64% share
The two platforms combined take up an overwhelming 82.2% of the smartphones sold in Q2 2012. The closest runner up remains the sunsetting Symbian platform by Nokia with a 5.9% global smartphone share. RIM is a close fourth with 5.2% and Samsung’s bada is still outselling Microsoft’s mobile platform leaving it sixth.
At the same time, overall mobile phone sales slid 2.3% and anticipation for the next iPhone is quoted by Gartner as one of the main reasons for that. In the next three months, the researchers expect a surge in phone sales propelled by new devices like the next iPhone. But now, take a look at how the mobile sphere looks in Q2 2012.
Gartner Says Worldwide Sales of Mobile Phones Declined 2.3 Percent in Second Quarter of 2012
Android Extended Lead While Apple iOS Market Share Growth Paused
Egham, UK, August 14, 2012- Worldwide sales of mobile phones to end users reached 419 million units in the second quarter of 2012, a 2.3 percent decline from the second quarter of 2011, according to Gartner, Inc. Smartphone sales accounted for 36.7 percent of total mobile phone sales and grew 42.7 percent in the second quarter of 2012.
"Demand slowed further in the second quarter of 2012," said Anshul Gupta, principal research analyst at Gartner. "The challenging economic environment and users postponing upgrades to take advantage of high-profile device launches and promotions available later in the year slowed demand across markets. Demand of feature phones continued to decline, significantly weakening the overall mobile phone market.
"High-profile smartphone launches from key manufacturers such as the anticipated Apple iPhone 5, along with Chinese manufacturers pushing 3G and preparing for major device launches in the second half of 2012, will drive the smartphone market upward. However, feature phones will continue to see pressure," Mr. Gupta said.
In the second quarter of 2012, Samsung's mobile phone sales remained very strong - up 29.5 percent from the second quarter of 2011 (see Table 1), and managed to extend its lead over both Apple and Nokia quarter on quarter. This quarter's growth was driven by record sales of Galaxy smartphones, meaning smartphones now account for 50.4 percent of all Samsung mobile devices, or 45.6 million units. Demand for the new Galaxy S3 was particularly strong, exceeding Samsung's own expectations, with a reported 10 million units reached in the two months after its release. The Galaxy S3 was the best-selling Android product in the quarter and could have been higher but for product shortages.
In the second quarter of 2012, consumer demand for the Apple iPhone weakened as sales fell 12.6 percent from the first quarter of 2012, but grew 47.4 percent year on year. Depending on the exact launch date of the new iPhone, Apple might experience another weaker-than-usual quarter in the third quarter of 2012, while Apple will be ready to take advantage of the strong holiday sales in North America and Western Europe that have historically remained immune to economic pressure.
"Samsung and Apple continued to dominate the smartphone market, together taking about half the market share, and widening the gap to other manufacturers. No other smartphone vendors had share close to 10 percent," Mr. Anshul said. "In the race to be top smartphone manufacturer in 2012, Samsung has consistently increased its lead over Apple, and its open OS market share increased to one-and-a-half times that of Apple in the second quarter of 2012."
Nokia's mobile phone sales declined 14.8 percent in the second quarter of 2012. Nokia is battling fiercely with white-box and new emerging device manufacturers to defend its feature phones sales. Nokia succeeded, to a certain extent, in winning feature phone market share as its sales grew quarter-on-quarter. While posting sequential growth in the feature phone market, Nokia's Lumia devices continue to struggle to find a place in consumers' minds as a replacement for Android.
"Declining smartphone sales is worsening Nokia's overall position, as it had already lost the No. 1 position to Samsung in the previous quarter and is facing reduced profitability due to continuous declining sales of premium smartphones," said Mr. Gupta.
In the smartphone OS market, Android extended its lead with an increase of 20.7 percentage points in market share in the second quarter of 2012 (see Table 2). While Apple's iOS market share slightly grew year over year (0.6 percent), it declined 3.7 percentage points quarter on quarter, as users postponed their upgrade decisions in most markets ahead of the upcoming launch of the iPhone 5.
Gartner analysts said the arrival of the iPhone 5 should provide the greatest upgrade opportunity yet as the expected new design with a larger screen and likely other stylistic changes to the form factor will certainly make a strong case for iPhone 4 users to upgrade.
5. MeoCao (unregistered) posted on 14 Aug 2012, 07:52 17
Not for long? Q3 will see bigger dominance of Android, Apple will comeback in Q4 but their sales will be much less than last year.
18. SuperAndroidEvo posted on 14 Aug 2012, 08:47 15
Umm my comment was removed for some reason. What was that reason?
Here is my comment again:
I love how the article is about Android's dominance but yet the picture shows an Apple eating Android's ala Pacman.
How the picture is relevant to the article is beyond me. I would have put an Android eating some Apple's but hey that would be obvious right? lol
19. g2a5b0e posted on 14 Aug 2012, 09:12 9
I was thinking the same thing. I don't usually put much faith in people's accusations that certain publications are biased toward a particular OS, but that pic seems rather blatant.
29. gallitoking posted on 14 Aug 2012, 12:13 4
people read the article.. dont look at the picture.. geeezz
30. Connie.Linghus (banned) posted on 14 Aug 2012, 12:26 9
What I don't understand is why is the Apple orange?
At least the Androids are Green with money. LOL :-)
32. remixfa posted on 14 Aug 2012, 14:34 3
pac man reference. :)
35. apocalypsebc posted on 14 Aug 2012, 19:31 2
Picture didn't make any since to me either. I can see an android eating an apple but an apple eating an android just don't make since and the title says Android dominates the market in Q2 with 64% share. That put things in question for the readers. Would a picture of a banana eating a monkey make since lol. I didn't know fruits could be the one doing the eating lol. So far Android is dominate and no other OS comes close. "Not even Apple!"
38. jroc74 posted on 16 Aug 2012, 17:55 0
Not gonna thumb you down, but for Android to lose the lead something extremely drastic has to happen.
It might not be 64% but it will still be up there...
3. CharlieAtInfinity posted on 14 Aug 2012, 07:47 10
Wow sad to see Sony no where to be seen :(
hope they do something about it.. their devices are great!!
Anyways Good Going Android :) hope can continue like this!!
6. 09wbd03516 (banned) posted on 14 Aug 2012, 08:01 6
Because sony share has diluted with non-smartphone version. Just like apple, diluted from 18% to 6% and rim diluted from 5.2% to 1.9%
4. ogy_dogy posted on 14 Aug 2012, 07:52 5
Nice to see nokia still kicking apple a?s, even if its mostly dumbphones...
7. 09wbd03516 (banned) posted on 14 Aug 2012, 08:05 6
most nokia phones are non-smartphone version
Symbian + Microsoft = 9071 + 4087 = 83420??
yeap math proves
9. remtothemax posted on 14 Aug 2012, 08:07 1
i'm not disagreeing with you ideologically
but in this case, isn't nokia not kicking apple's a?s?
i don't think apple would care if nokia had 100% of the feature phone market
23. ogy_dogy posted on 14 Aug 2012, 10:30 2
What i ment was we all know nokia is i serious problems, but at least some statistics work in their favour. in a sense, they are not gone yet. And for all you nokia haters, you can kiss my nokia-loving a**. when my nokia 5110 had changable batteries and personal melodies apple was clueless on making pcs, no wait... still is...
26. remixfa posted on 14 Aug 2012, 11:07 1
depends how you look at it. in total volume, yea Nokia wins. But as far as profit goes, Apple is still the clear hands down winner. Apple makes more profit in 5 thousand iphones than nokia does in a million dumb phones which are becoming increasingly smaller and smaller margins since smart phones are becoming cheap.
33. ogy_dogy posted on 14 Aug 2012, 18:02 0
This is very true, but in my opinion apple is blowing a bubble thats going to burst sooner or later. 60% margins? i mean cmon, this cant go on for much longer, can it?
39. remixfa posted on 16 Aug 2012, 18:41 1
as long as people are dumb enough to pay 600+ for 200 or less in parts.. yea.
10. 09wbd03516 (banned) posted on 14 Aug 2012, 08:11 3
htc is 100% smartphone whereas huawei contain non smartphone
WTF you guy should learn more math and english!!
11. SlimSoulja86 posted on 14 Aug 2012, 08:12 9
I don't get the Article's Pic. Somebody help, i'm dumb. I bought Galaxy Tab 10.1 thinking it's an iPad. Somebody help
12. 09wbd03516 (banned) posted on 14 Aug 2012, 08:18 4
your avatar has shown your trollness, so STFU!!
20. frydaexiii posted on 14 Aug 2012, 09:53 4
Not everyone who has an Apple related avatar is a mindless troll. Some can actually think, this guy is one of them.
22. SlimSoulja86 posted on 14 Aug 2012, 10:26 3
@09wbd03516, who said I was trolling. I was honestly bn honest, cos the article talks about Android leading in the market (shares) yet I see an Apple eating an Android. By d way I do own Samsung Galaxy Tab 10.1 and an iPhone 4. I love my iPhone 4, do I think it's d best phone? NO! But I love it. Do I think iOS is the most advanced mobile OS? No, Android is more advanced than iOS. So before you judge someone due to their avatar, that simply tells me that ur not just stupid, but ignorant, dump and STUPID with capital letters. I was bn honest when I was asking my question (By d way English is not my first language so excuse grammar, if there is any mastake). I love Apple products but lately I have bn embarrassed to associate myself with the brand, I'm not ignorant to believe that iPhone 4S is the best phone, Galaxy S2 already kicked its @ss, but yes, I love it still.
24. MISTER.H (banned) posted on 14 Aug 2012, 10:35 3
Everyone has there own choices, likes, dislikes. You do Troll sometimes, but a +1 on from me, a nice thought.
25. SlimSoulja86 posted on 14 Aug 2012, 10:57 3
LOL, I don't like explaining myself to people who already made up their mind about something, cos I know I will be wasting my breathe. my dad taught me something very important when I was young and I will never forget it, it keeps me sane, he said "Never argue with a fool, cos ppl will not see the difference between you and the fool"
31. MISTER.H (banned) posted on 14 Aug 2012, 12:54 2
13. 09wbd03516 (banned) posted on 14 Aug 2012, 08:23 1
worldwide mobile device 419 thousand
which mean 37% of the total is the smartphone device LOL
17. speckledapple posted on 14 Aug 2012, 08:34 2
This one again tells a story of the back and forth between the two major platforms. Bottom line, those who actually want the iPhone, typically people who already have one, are waiting for the next one. New people are choosing Android and not waiting for the iPhone has evidence by the continued sales of Samsung. Thus, its the same as it will be at the end of the year. Little change will occur.
28. remixfa posted on 14 Aug 2012, 11:10 4
so basically nearly everyone that traded in a symbian went to android.. which DOUBLED its quarterly sales since last year. Apple had a nice uptick but it wasnt enough to gain share compared to others.. On a positive spin, MS's WP7 sales have doubled since last year..
and who the heck is buying bada?!?! lol.
36. pikapowerize (banned) posted on 14 Aug 2012, 23:51 0
samsung touchwiz makes bada sales... it really looks like android on samsung...
and yeah... people who bought symbian will go android because they feel at home on the platform.. multitasking, bt transfer, mass storage.. but only thing that android fails to copy on symbian is the long battery life... i may see some thumbsdown but its true.. only high end android can last at least 3 days of life... but a mid range and low end cant stay the whole day... but symbian can..
i really wish nokia will consider symbian the platform on low end market.. not s40!!! if they want to deal with low end androids!!! even people in that market wish to have decent apps store (s40 has only like 25000 all are java and symbian has 100000 can run java too!) and multitasking...
34. pikapowerize (banned) posted on 14 Aug 2012, 19:23 0
i hope to see symbian on low end market.. i really wanted it to live!!!!
RIM BlackBerry needs to strive more!! they need a bigger market share!!!! waiting for BB10!!!!
a BB10 device with 4.5" capacitive AMOLED screen and S4 processor would be nice!!!
i hope WP8 will outsell that stupid Bada!! samsung fooled people to think that its an android phone but its not!
BB10 and WP8 for the win... android might slow down on 2013.. apple might still has some share because other people will always love apple devices...
and i'm looking forward on Jolla OS (Meego and Mer base OS by jolla)
37. amiaq posted on 15 Aug 2012, 04:27 0
I can confirm that from layman point of view, in Australia 12 months ago, everywhere you turn around iphones everywhere. Now, I can see Samsung, HTC and smartphones.
40. ibrahim1105 posted on 05 May 2013, 08:11 0
Android has become a force to reckon with. The stats says it all...