Editorials · Readers Voice

Customers fear the classic T-Mobile will never return and I don’t blame them

T-Mobile's drastic shift in business strategy is permanent, which is precisely what everyone feared.

This article may contain personal views and opinion from the author.
Former T-Mobile CEO John Legere on stage
T-Mobile was a completely different company under John Legere. | Image by Reuters
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T-Mobile veteran Mike Katz, who was serving as the product chief at the un-carrier, is exiting the company after a long career. Katz shared some thoughts about T-Mobile on his way out, and one conclusion that most people came to is that the classic T-Mobile is never coming back.

Classic T-Mobile is never coming back


Mike Katz said that, over the years, T-Mobile has had to evolve to keep up with the industry. It’s no longer a carrier that can continue to grow by pointing out what AT&T and Verizon are doing wrong. As such, the un-carrier has become just a carrier, and it will continue to adopt standard industry practices, much to the dismay of its customer base.

In a poll, we asked you what you felt Mike Katz was hinting at with his statements. Over 67 percent of you said that what Katz was saying was that the classic T-Mobile that users fell in love with all those years ago under Legere was never coming back again.

What's been happening in the world of the un-carrier?


Just another carrier now




Meanwhile, almost 28 percent of voters said that Katz is saying that T-Mobile is now pretty much the same as AT&T and Verizon. Which means that the “un-carrier” name is now outdated and inaccurate.

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Lastly, five percent of respondents said that what Katz really wanted to say was that T-Mobile has fallen behind its two biggest rivals. Which might be part of why the company is adopting their practices now. What’s your opinion on all of this?

What's Katz hinting at?
666 Votes
T-Mobile is now the same as AT&T and Verizon
32.28%
T-Mobile can't even keep up with AT&T and Verizon now
7.96%
The classic T-Mobile is never coming back
59.76%


Can you really blame people for coming to this conclusion?


T-Mobile has changed drastically since the John Legere days, and there is perhaps no stronger modern indicator of this shift than the T-Life app. With employees being laid off en masse and customers being forced to use the app for everything even if they’re at a physical store, T-Mobile no longer seems to care about how the customer actually wants to be served.

It’s pretty apparent that T-Mobile is undergoing a massive and permanent shift. There’s no coming back from this. And if the numbers are anything to go by, T-Mobile is doing pretty well with its new strategies and AT&T and Verizon will be following suit shortly.
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