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Aesir’s solid gold phone is for those swimming in cash

Posted: , by Victor H.

Aesir’s solid gold phone is for those swimming in cash
Call it materialism at its finest, call it stupidity - but it’s out there for those swimming in cash and wanting to let the world know about it in a glance. Yes, it’s a last century handset made out of pure gold - no email, no camera, no GPS, games, app stores or boring talk about processor clock speed. Danish retailer Aesir has come up with a $57,400 (42,000 euro) price tag on the phone for the nouveau-riches Moscow elite. 

But it’s no “play thing,” Thomas Jensen, who found the company says and adds that it took three years of development. But who’d ever need such a device? "It's a collector's item. People are used to collecting, say, watches, while designer phones is a practically empty niche," Jensen said in an interview for Reuters. The handset was designed by Yves Behar.

A new version of the phone is to be released every 18 months in a limited edition of only 5,000 units. There will be two versions - the pure gold one we mentioned earlier and a stainless steel one costing some $9,900 (7,250 euro) for oligarchs on budget. The phone aims to also woo collectors as the Danish company points out that collector phones are an empty niche. 

The phone was promoted last week in the Russian capital Moscow and some tycoons have already approved it saying that “the innovations behind it are also great.” We’re left puzzled - innovations? Feel free to help us find those and share them in the comments below.

source: Aesir via Reuters

Aesir’s solid gold phone is for those swimming in cash
Aesir’s solid gold phone is for those swimming in cash

17 Comments
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posted on 14 Sep 2011, 08:03 1

1. El Nica (unregistered)


STUPID!!!!!!!, Nobody gonna pay that much for this gold plate

posted on 14 Sep 2011, 10:57 2

7. shafboy (Posts: 179; Member since: 26 Sep 2010)


Thats what you think, some people will

posted on 14 Sep 2011, 08:07 3

2. UltraGenius (unregistered)


I pre-ordered a gold and a silver phone. This will cost me my life's savings but it's totally worth it!

posted on 14 Sep 2011, 08:17 2

3. Mooooo (Posts: 212; Member since: 27 Aug 2011)


Crime magnet

posted on 14 Sep 2011, 08:26 3

4. PeterIfromsweden (Posts: 1230; Member since: 03 Aug 2011)


I like that Uncle screw (or whatever his name is in english) picture on the top : P

posted on 14 Sep 2011, 11:49 1

9. SuperAndroidEvo (Posts: 3736; Member since: 15 Apr 2011)


His name was Scrooge McDuck from Duck Tails. I loved that cartoon back when I was like 13.

posted on 14 Sep 2011, 12:26 1

11. SavageLucy42 (Posts: 211; Member since: 24 Mar 2011)


Launchpad McQuack for the win.

posted on 14 Sep 2011, 12:38 1

13. SuperAndroidEvo (Posts: 3736; Member since: 15 Apr 2011)


LMAO! He was so funny, I have to agree with you! Definitely FTW! lol That brings back so many memories!

posted on 14 Sep 2011, 15:39

16. PeterIfromsweden (Posts: 1230; Member since: 03 Aug 2011)


Ok. Yeah, i used to watch those cartoons to : )
Here in sweden they sell loads of comics about Donald Duck (they are in every supermarket and gas station), and that Scrooge Mcduck is in almost everyone one of them.
Used to read them when i was about 10-13 years old, they where lots of fun : )

posted on 14 Sep 2011, 08:56 1

5. iKingTrust (banned) (Posts: 716; Member since: 27 Jul 2011)


F it I might just buy one. The worse that could happen is that i have a collectors item.

posted on 14 Sep 2011, 10:18

6. Alantef (Posts: 278; Member since: 14 Sep 2011)


why even offer anything like this....lets see if otterbox is gonna make a case for this

posted on 14 Sep 2011, 11:46 1

8. iKingTrust (banned) (Posts: 716; Member since: 27 Jul 2011)


Wow that was actually a good one.
It will be made out of calfskin

posted on 14 Sep 2011, 11:54 1

10. jthiagesan (Posts: 104; Member since: 20 Apr 2011)


Vertu phones costs less than this, but they have everything we want like camera, text messages, internet etc...

posted on 14 Sep 2011, 12:30 3

12. SavageLucy42 (Posts: 211; Member since: 24 Mar 2011)


For that much money, shouldn't it be less ugly?

posted on 14 Sep 2011, 13:19

15. bolaG (Posts: 468; Member since: 15 Aug 2011)


That's what I'm saying. The dial pad look horrendous. The peripheral almost looks like the iphone 4 but the front and back is so ugly.

posted on 14 Sep 2011, 13:18

14. downphoenix (Posts: 2266; Member since: 19 Jun 2010)


If its solid gold the price of the phone will only go up. This will be used as a currency not a phone, LOL.

posted on 14 Sep 2011, 17:33

17. ejk (unregistered)


Why not make it a rotary phone to boot?

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